Website-to-app guides, written by the team that ships them.
Guides, tutorials and comparisons on turning a website into a native mobile app: push notifications, app store approval, app-only screens, and platform-specific how-tos.
316 articles 8 topics Updated weekly
Step-by-Step Guide to Enroll in the Apple Developer Program for Businesses
If you want to publish an iOS app for your business - whether it’s a Shopify store, SaaS tool, or anything else - you’ll need to go through Apple’s official…
App basics
Common App Development Mistakes SMBs Make and How to Avoid Them
Let’s start with a reality check: Metric High-Performing Apps Underperforming Apps 90-Day Retention 28–35% Under 10% App Store Ratings 4.5+ stars Below 3.2 Repeat Purchase Rate 25–30% Under 10% A…
Platform guides
Shopify App Builder vs. Custom App Development: Which One’s Right for You?
In 2025, mobile isn’t a nice-to-have, it’s the frontline of digital commerce. Data shows that mobile apps convert 3× better than mobile websites. Push notifications outperform emails by nearly 400%…
App basics
How App Gamification Drives Repeat Purchases (Backed by Real Examples)
Let’s be honest. The word “gamification” still makes some people cringe. Perhaps it evokes images of spinning wheels, overused pop-ups, or apps that treat users like children instead of customers….
Ecommerce
Master In-App Bundles & Upsells: A Step-by-Step Guide
If you run an eCommerce brand with a mobile app and you’re not using upsells or in-app product bundles, you’re quietly losing money every day. Most brands focus on customer…
App marketing
How to Run In-App Campaigns for Flash Sales or BFCM
BFCM isn’t just a sales event anymore; it’s a war zone. Nowadays, if you only know how to run in-app flash sale campaigns, it won’t be sufficient. You also need…
Platform guides
Native Mobile Checkout vs. Shopify Web Checkout: What Converts Better?
It doesn’t matter how great your product is; your mobile web checkout issues slow people down. They’ve already made the decision. They’re ready to buy. But if your checkout adds…
Ecommerce
When is Your eCommerce Brand Ready for In-App Payments?
Most online stores get it wrong. They build great product pages. Run smart ads. Launch mobile apps. But the mobile app checkout? Still stuck in 2015. Here’s the truth: mobile…
Platform guides
Shopify App Benefits for Beginners: Why Your Store Needs One
More than 70% of all e-commerce traffic comes from mobile devices today (Statista, 2024). If your Shopify store isn’t optimized for mobile-first behavior, you’re already behind. But here's the catch:…
Ecommerce
Subscription Models in Mobile Commerce: How to Set Them Up Effectively
One-time buyers are unpredictable. Subscriptions create consistency. In 2025, more mobile commerce brands are shifting their strategy from pushing promotions to building a reliable, recurring revenue app setup.
Push & retention
How Mobile Apps Help Brands Cut CAC, Boost Loyalty, and Deliver Smarter CX
Why Customer Acquisition Isn’t Your Real Problem Anymore Five years ago, growth meant throwing money at Facebook and watching ROAS climb. Today, it's different. Customer acquisition costs (CAC) have soared….
Push & retention
5 Loyalty Programs That Actually Work for App-Based Stores
Most loyalty programs flop. They’re built for desktops in a mobile-first world. Bloated. Forgettable. Gamified to the point of confusion. But the ones that work? They’re simple. Tactile. Baked into…
Ecommerce
What Is Average Order Value? (+7 Ways to Increase AOV)
In the world of e-commerce, not all customers are created equal, and not all orders are equally valuable. Many brands obsess over traffic and conversions, but overlook a powerful lever…
App basics
How to Future-Proof Your Mobile App: Key Features to Build for 2025 and Beyond
Mobile apps aren’t a set-it-and-forget-it game anymore. In 2025, customers don’t just expect performance; they expect anticipation. They want apps that know what they need, offer smooth experiences, and evolve…
Ecommerce
The Benefits of Offering In-App Promotions (and How to Do It Right)
Most brands still rely on email or on-site popups to run promos, but mobile apps open up a new, more powerful channel. In-app promotions = real-time, targeted, high-converting offers that…
Ecommerce
The Pros and Cons of Subscription Models in 2025
We live in a world of subscriptions, from music to meals to dog food. The subscription model has revolutionized how businesses generate revenue and build lasting customer relationships. While it…
App basics
How to Set Up Deep Links & App Links in Android (2025 Guide)?
Ever clicked a product link that opened directly inside the app instead of your browser? That’s deep linking, and in 2025, it’s essential. Deep links and app links streamline navigation,…
App store
What Is App Store Connect and How to Use It to Manage iOS Apps?
If you're launching an iOS app, whether you're a solo founder, an agency freelancer, or a store owner converting your site into an app, you're going to run into one…
Platform guides
Why the Best-Performing WooCommerce Stores Will Be Apps by 2025
If you're running a WooCommerce store in 2025, chances are over 70% of your traffic is already mobile. But here's the catch, mobile web still converts poorly. Slow page loads….
Push & retention
How Mobile Apps Increase Retention for Subscription-Based Brands?
Retention is where subscription brands live or die. And yet, most still obsess over acquisition, throwing money at paid channels while quietly bleeding customers out the back. It’s not for…
Push & retention
Push Notifications vs Email: Which One Drives Better Engagement in 2025?
It’s 2025. People are flooded with digital messages every day. From shopping receipts to marketing offers, our inboxes are always packed. Meanwhile, mobile users are constantly seeing alerts on their…
Platform guides
Get More Repeat Orders by Turning Your Shopify Store into an App
Here’s a hard truth most eCommerce brands don’t want to face: customer acquisition is expensive, and you’re probably spending too much on it. Rather than focus on new buyers, it…
Push & retention
How Loyalty Programs Drive Repeat Business in Food Services
The food service industry is one of the most competitive ones in today's businesses. With so many choices like dine-in, takeout, and delivery, it's never been harder for brands to…
Platform guides
What Customers Expect From a Shopify Store App in 2025
70% of mobile consumers abandon carts - not that your product is terrible, but that your app is disappointing them. Long load times, bland promotions, and bumpy checkout experiences kill…