App basics 12 min read
The 6 Best White Label App Builders in 2026
A white label app builder should give you an app with your name on the store listing and nobody else's logo inside it. We compared six on exactly that, plus what each one costs and who it suits.
A white label app builder is only doing its job if two things are true: your name is on the App Store and Google Play listing, and nobody else’s logo shows up inside the app. Everything else, the editor, the templates, the price, comes after that.
Most lists on this topic are written by vendors selling to agencies, so they rank reseller dashboards. This one is written for the business that wants its own app under its own name, and for the agency that launches apps for clients and wants each one to belong to the client. For each builder we checked the vendor’s own pages on 2026-11-09 for three facts: whether the published app carries vendor branding, whose developer accounts it ships from, and what it costs. Where a vendor does not say, we say so.
The six at a glance
| Tool | From | Builds from | Best for |
|---|---|---|---|
| Twinr | $25/mo | Your website | Businesses and agencies |
| GoodBarber | ~CA$29/mo (PWA) | Built-in CMS | Merchants, publishers |
| BuildFire | $165/mo | Plugin editor | Done-for-you builds |
| Adalo | Free; $65/mo | No-code canvas | New apps from scratch |
| Shoutem | $49/mo | React Native builder | Media, universities |
| Glide | Free; $25/mo | Spreadsheets | Internal tools, no stores |
What a white label app builder actually is
A white label product is made by one company and sold under another company’s brand. For mobile apps that means the builder’s name stays out of the finished app: your name on both store listings, your icon, your launch screen, and no “powered by” badge in a footer or splash.
Two different buyers search for the same phrase. A business wants one app, its own, with no vendor branding. An agency wants to brand the builder itself and sell apps to clients, which vendors call a reseller or agency program. Most tools below serve the first buyer on their normal plans and the second through a separate tier, and we note both.
One more distinction matters, because the term hides it. “White label” says whose brand the app carries. It says nothing about how the app is built. A white label app can be a bare web view that loads your site and adds nothing, a hybrid that puts native navigation, push and offline handling around your site, or an app written entirely in native code. The stores care about this. Apple’s guideline 4.2 rejects apps that are just a website in a shell, so the right question for every vendor is “what is the app made of”, not just “whose logo is on it”. We cover the difference in native app vs web view app.
How we judged them
Four tests, in order of weight:
- Branding. Does the published app carry the vendor’s branding, and if so, which plan removes it?
- Ownership. Does the app publish from your own Apple Developer and Google Play Console accounts? That is what makes the listing, the reviews and the install count yours.
- What the app is made of. Native, hybrid, or web view, in the vendor’s own words.
- Price. The figure on the vendor’s pricing page, with any per-app, one-time or quote-only terms called out.
Every figure below is from the vendor’s own site as fetched on 2026-11-09. Prices change; treat them as the order of magnitude and check the linked page before you buy.
1. Twinr
Best for: any business that already has a website and wants native iOS and Android apps in the stores under its own name, and agencies that launch apps for clients the same way.
Twinr turns a live website into native iOS and Android apps. You paste your URL, the builder reads the site, drafts an icon, plans the screens and assembles a preview in about a minute. Your website stays the source of truth: every change you make online reaches the app without a rebuild or a store update.
White label specifics. There is no Twinr branding in the published app on any plan. The app name, icon, launch screen and theme are yours, and there is no badge, splash or footer line pointing back to Twinr. Both apps publish from your own Apple Developer and Google Play Console accounts, so the listings, reviews and install numbers belong to you. The one place you will see Twinr’s name is the Twinr preview app you use to test on your phone before publishing, which your customers never see.
What the app is made of. A native iOS and Android build that uses your website for content and adds native navigation, unlimited push notifications, deep links and a branded offline screen. On Premium, native screens cover the parts a webpage handles badly: the tab bar, onboarding and the notification inbox. Every plan carries a 100% app approval guarantee: if a store will not approve the app, you get a refund.
Pricing. Basic $25 a month, Standard $85, Premium $125, each cheaper billed yearly, with Enterprise quoted from $599. Unlimited push and analytics are on every plan, and there is no revenue share, no per-order fee and no charge per push. Running several apps? Bundles price 3 apps at the price of 2, 5 for 3 and 10 for 5, every one on Premium. Store fees are separate and paid to the stores: $99 a year to Apple, $25 once to Google. Details on the pricing page.
Where it falls short. Twinr builds the app around your website. If you have no website yet and want to design an app from a blank canvas, Adalo or Glide is the better starting point. And the 14-day free trial is the evaluation period; Twinr does not refund subscriptions afterwards.
For agencies. Every client gets the same unbranded app, published under the client’s own developer accounts, so the app is theirs from day one. Twinr’s partner program adds partner pricing or a 25% recurring commission for the life of each referred customer, and the multi-app bundles above bring the per-app cost down as your client list grows. No reseller licence to buy and no quote to wait for: the pricing is the public pricing.
2. GoodBarber
Best for: merchants, publishers and creators who want to build the content in a back office and get genuinely native apps.
GoodBarber is a no-code builder with its own CMS. You connect sources or create content inside it; there is no path that starts from an existing website.
White label specifics. GoodBarber’s white label offer is its Reseller Program: you customise the logo, domain name and emails, GoodBarber “remains in the background”, and it takes no commission. You or your client must own the Apple Developer and Google Play accounts. Whether apps on the normal (non-reseller) plans carry any GoodBarber branding is not stated on the site.
What the app is made of. GoodBarber describes its output as 100% native iOS and Android apps built in Swift and Kotlin, “not a web app in a shell”, with a PWA alongside.
Pricing. The pricing page serves your local currency; in Canadian dollars, Content apps run from about CA$29 a month billed yearly on Standard to CA$240 on Agency, and eCommerce apps from CA$39 to CA$320. The catch is that Standard is PWA only; native Android and iOS apps start at Premium, about CA$61 a month for Content. Reseller plans are CA$240 to CA$320 a month billed yearly, or a one-off licence. Sources: content pricing, ecommerce pricing, reseller pricing.
Where it falls short. The cheapest tier does not give you a store app at all, each subscription covers one project, and you rebuild your content in GoodBarber’s CMS rather than reusing your site.
3. BuildFire
Best for: teams that want a plugin-based editor with professional services available to build the app for them.
BuildFire is a no-code platform built around 150+ plugins, with professional services for teams that want the app built for them.
White label specifics. The White Label App Reseller Program brands everything as yours, from the apps to the dashboards, and recommends publishing under the client’s own developer accounts. The program has no public price; you book a demo.
What the app is made of. Native iOS and Android apps under your brand, which also run as a progressive web app.
Pricing. Standard $165 a month, Growth $315, Scale $440, with professional services on request and a 20% discount on annual billing. Source: BuildFire pricing.
Where it falls short. The entry price is the highest of the self-serve tools here, and the reseller terms are quote-only, so you cannot price a client project from the website.
4. Adalo
Best for: a founder designing a new app from scratch, with a database and logic, who has no website to start from.
Adalo is a no-code canvas with a hosted Postgres database and an AI assistant that generates screens, data and logic from a description.
White label specifics. Adalo does not use the term white label anywhere on its site, and the pricing page does not say whether published apps carry Adalo branding; ask before you commit. You publish from your own accounts: the pricing page itself lists the $99 a year Apple and $25 one-time Google developer fees, and the help centre walks through your own App Store Connect setup. There is no reseller program; the enterprise tier, Adalo Blue, is unpriced.
What the app is made of. Native iOS and Android builds, plus responsive web apps on your own domain, with source code export.
Pricing. Free; Builder $65 a month, or $624 a year billed yearly; Business $200 a month, or $1,920 a year. Source: Adalo pricing.
Where it falls short. No website-to-app path, so you rebuild in Adalo’s editor, and the branding question is unanswered on the site.
5. Shoutem
Best for: media brands and universities that want React Native output and the vendor to handle store submission.
Shoutem is a no-code builder built on React Native, with a done-for-you service, Shoutem Pro, alongside it.
White label specifics. The reseller program sells a white label Shoutem builder you can brand. You need your own Google Play developer account, and your clients need their own Apple developer accounts. Reseller prices are not published; there are volume discounts and a demo.
What the app is made of. React Native, which Shoutem describes as a truly native app, with an HTML5 version alongside.
Pricing. Per app. Android only at $59 a month, or $49 billed quarterly; Standard with iOS and Android at $99, or $79 quarterly; Professional at $179, or $149 quarterly. 14-day trial. Source: Shoutem pricing.
Where it falls short. iOS is not available on the cheapest plan, every app is a separate subscription unless you are a reseller, and reseller pricing is hidden.
6. Glide
Best for: internal tools and ops apps built from spreadsheets, where a store listing does not matter.
Glide builds apps and agents from Excel files, Google Sheets, databases and business tools.
White label specifics. Free apps carry a Glide watermark; any paid plan includes the white label feature that removes it. Source: removing the Glide watermark. There is no reseller program on the pricing page.
What the app is made of. A progressive web app. Glide does not support publishing to the App Store or Google Play, so the developer-account question does not arise. Source: publishing Glide apps to an app store.
Pricing. Free; Basic $25 a month; Plus $50; Pro $125; Enterprise custom. Annual plans are listed as coming soon. Source: Glide pricing.
Where it falls short. If “white label” means your name on a store listing, Glide is not that tool. It is here because it is cheap, fast and honest about being web-only.
Side by side
| Tool | Branding removed | Own dev accounts | App type | From |
|---|---|---|---|---|
| Twinr | Every plan | Yes | Native, built around your site | $25/mo |
| GoodBarber | Reseller program only | Yes | Native Swift and Kotlin | ~CA$61/mo for native |
| BuildFire | Reseller program (quote) | Yes | Native, plus PWA | $165/mo |
| Adalo | Not stated | Yes | Native builds, plus web | Free; $65/mo |
| Shoutem | Reseller program (quote) | Yes | React Native | $49/mo Android; $79/mo both |
| Glide | Any paid plan | No store publishing | PWA | Free; $25/mo |
Final thoughts
The white label label tells you whose name is on the app. It does not tell you what the app is made of, what it costs per app, or whether the store listing will be yours. Those three facts are what separate the six builders above, and in two cases the vendor’s site does not state them.
Before paying for any of them, ask two questions: does the published app show your branding anywhere, and whose developer account does it ship from? If either is unclear on the pricing page, it will not get clearer after you sign up. If your business already has a website, the shortest route to an app under your own name is to build from it. You can start a Twinr app from your URL and see the preview on your phone before you pay anything. For the background on what white label means and where it came from, read everything you need to know about white label mobile apps, and if store review is the part that worries you, why Apple rejects apps covers the rules this whole category lives under.
Gaurav Parvadiya
Gaurav co-founded Twinr in 2021 to put native mobile apps within reach of businesses with no in-house mobile team. He works on the platform day to day, where it has since helped 50,000+ businesses turn a website into a native iOS and Android app, and writes about store approval, push notifications, and the decisions that separate a real native app from a wrapper.
All posts by GauravFrequently asked questions
What is a white label app builder?
A white label app builder is a platform that produces a finished iOS or Android app carrying your brand instead of the platform's. Your name sits on the store listing, your icon on the home screen, and the vendor's logo appears nowhere a customer can see it. Some builders also sell a reseller version where agencies brand the builder itself and sell apps to clients.
Is a white label app the same as a web view wrapper?
No. White label describes whose brand the app carries. A wrapper describes how an app is built: a plain web view that loads a site and adds nothing. A white label app can be a bare wrapper, a hybrid with native navigation and push, or fully native code. Ask the vendor which, because the stores treat them differently.
Do I need my own Apple and Google developer accounts?
For every builder in this list that publishes to the stores, yes. Apple charges $99 a year and Google a one-time $25 fee, paid to the stores. Publishing from your own accounts is what makes the listing, the reviews and the install numbers yours rather than the vendor's.
How much does a white label mobile app cost?
Across the six builders here, subscription prices for an app under your own brand run from about $25 to $440 a month, and several charge per app. Reseller tiers for agencies are mostly quote-only. Add the store fees, $99 a year for Apple and $25 once for Google.
Which white label app builder is best if I already have a website?
Twinr, because it builds the app from your live site rather than making you rebuild it in a new editor. Your website stays the source of truth, push and analytics are included on every plan, and the app publishes under your own developer accounts.
