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10 Key Benefits of Mobile Apps for Today’s Businesses

By Gaurav Parvadiya | Last Updated On May 10th, 2024

There is no denying the rise in smartphone app usage—nearly 87% of consumers routinely use applications. About 49% of users access apps more than 11 times a day, which is a significant share and suggests that apps significantly influence consumer behavior. The customer journey is changing due to the move to mobile purchase habits, which offers businesses benefits and challenges.

It’s critical for businesses that still need to delve into the world of mobile apps to understand how they may increase sales and build stronger relationships with customers oriented toward mobile devices. However, creating an app requires meticulous planning and a significant financial commitment. Before launching a mobile app, weighing its advantages and seeing if it matches your company’s goals is critical. Mobile apps for businesses can be powerful tools for growth and customer engagement.

Read this blog to learn the benefits of mobile apps for your business and help you make wise decisions about your digital strategy.

Benefits of Mobile Apps

Your business website must be mobile-friendly, but an app is better. Mobile apps are faster, have fewer distractions, and offer push notifications and geotargeting. If you’re on the fence about creating a mobile app for your business, consider these benefits to justify the time and resources.

Let’s look at some of the benefits of mobile apps for business:

2 benefits of mobile apps

Increase Brand Awareness

A mobile app can boost your brand’s image. Mobile apps are constant brand representatives because of creative design and good marketing. It enables prompt service delivery and continually emphasizes your brand promise.

In addition to improving brand perception, a mobile app helps understand user behavior. Using app data, you better understand your target audience and strengthen your brand. If app customer forum interactions reveal persistent concerns, you can quickly fix them, improving product or service quality.

Connect with customers better

Mobile apps allow for dynamic customer engagement, especially while on the go. Push notifications keep users engaged by communicating discounts, sales, and other changes. This proactive strategy maintains brand recall even when users need to examine your offers actively. Geotargeting lets you interact with customers near your storefront, if applicable.

Mobile apps complement social media, email, and websites for customer involvement. Smartphones are widely used; therefore, mobile apps increase message visibility. App notifications streamline customer contact in a less distracting environment, enabling meaningful conversations with less competition.

Deliver Tangible Value to Customers

In today’s competitive market, customers need tangible value to stay interested. Creating a mobile app gives users unique and enriching experiences, increasing their happiness. An attractive app makes your items and services more accessible, whether adding virtual try-on AR filters to your fashion line or simplifying B2B subscription administration.

Business apps must offer more than a contact form or product feed. Your customers demand ease, but the app must offer something distinctive they can’t find elsewhere. Determine how an app will assist your customers best by assessing your products and services. You might provide app-exclusive discounts or an AI-powered chatbot to improve the shopping experience.

Increase Customer Engagement

User engagement is seven times higher on mobile apps than on websites. This inherent interaction potential helps brands connect with customers. Since consumers usually download your app, you may communicate with your target audience more successfully and quickly.

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Interactive elements of an app let users interact with your brand. Wishlisting things and establishing shopping lists using a product feed gives customers more power. Integrating a review feature lets you quickly collect feedback from your most active consumers, increasing engagement and loyalty.

Improve Customer Engagement

Mobile e-commerce is rising rapidly and is expected to dominate e-commerce sales. Mobile ecommerce is mainly used by 18-34-year-olds. These consumers choose mobile apps for faster shopping procedures and the simplicity of saving payment information and preferred products.

Mobile apps also allow shoppers to switch smoothly from social media ads to the app. Importantly, app usability and intuitiveness affect customer experience and conversion rates, emphasizing the need for user-friendly design and functionality.

Personalize Marketing Channels

According to Salesforce research, 66% of consumers want individualized brand experiences. A mobile app lets organizations personalize marketing at scale using mobile-optimized targeting methods.

Mobile apps’ interactivity allows further customization, such as buying history-based discounts. AR technology, like colour switching and virtual try-ons, boosts user engagement and happiness. Businesses can also use mobile apps to celebrate consumers’ birthdays and anniversaries, building brand loyalty.

Seize Opportunities in Your Niche

There is intense competition for customers’ attention in every industry. You can increase your market share in your niche with a high-quality mobile app. Adding cutting-edge communication tools to your branded app, like a chatbot, can give you a competitive edge in congested markets, mainly if your sector uses something other than these tech innovations.

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85% of consumers say they prefer to purchase using apps rather than browsers. Creating an app can give e-commerce companies a significant competitive advantage. Today’s shoppers expect convenience, dependability, and quick communication—all expertly delivered by mobile apps, allowing companies to establish their authority in specialized markets.

Maximize the Benefits of Including Social Media

Mobile apps present a special chance to engage with social media and other online platforms, improving consumer connectivity. Apps are a more accessible gateway than websites because mobile devices use social media more frequently. The APIs offered by numerous social networks promote a unified digital environment, which lets companies easily incorporate social experiences into their apps.

Mobile apps are engaging because social media is a powerful tool for harnessing social proof and increasing brand exposure. Brands may improve engagement and build closer relationships with their audience by allowing customer service through Twitter and Facebook Messenger within the app UI and making social sharing frictionless.

Encourage Customer Loyalty

Loyalty programs are among the most critical components in building enduring customer connections. Roughly half of consumers report increasing their spending due to companies offering loyalty programs, with an astounding 84% of consumers expressing this preference. Instead of depending on conventional punch cards, companies may use smartphone apps to run loyalty programs more efficiently and give customers a positive experience.

Including a rewards or loyalty program in your mobile app encourages recurring purchases and fosters user loyalty. Providing concrete incentives and promotions for participation, such as posting about the company on social media, strengthens ties with customers. Furthermore, tailored product recommendations can be made using data from loyalty programs, encouraging repeat business.

Drive Revenue Growth

Mobile apps act as a catalyst to improve the general consumer experience, which boosts a company’s profitability. Through engagement optimization, loyalty program implementation, and better value delivery, apps help businesses get the most out of their marketing budgets and increase conversion rates.

Mobile apps’ capacity to provide highly customized shopping experiences enables companies to understand their customers better and adjust their product offerings. Businesses can maximize the return on marketing investment by optimizing sales strategies using advanced targeting solutions based on user data. Considering the high return on investment—up to 100% can be generated for every $1 invested in improving the user experience—using mobile app technology makes sense for companies looking to increase profits.

These are just a few benefits of mobile apps, business can leverage the huge benefits of mobile apps when the execution is done appropriately. 

How to Build Mobile Apps for Your Business

Here’s how you can build a mobile app that offers enormous benefits without breaking the bank:

Understanding Your Business Needs and Goals

Set app goals first by understanding 

  • What’s your goal? 
  • What issues will it fix? 

These aims will guide app development. Goals should be measurable to track progress and keep you motivated.

Break your goals into smaller, detailed objectives:

  • Specific: Well-defined
  • Measurable: Track progress
  • Achievable: Realistic to achieve
  • Relevant: Related to your purpose
  • Timely: Set a deadline

If building an online store app, consider reducing mobile cart abandonment. This requires knowing your desertion rates and setting a goal to enhance them with your app.

After setting goals, analyze the market to guarantee your software is needed. Do not skip this step! You may:

  • Make surveys
  • Interview
  • Use focus groups
  • Know your competitors
  • Improve your app’s consumer experience.

Use your customers to gather data if you have a business. If it’s new, contact target audience users. This research will assist you in saving time, money, and resources to build a market-unsuitable app.

Choosing the Right Mobile App Development Method

After finalizing the type of mobile app that fulfills your long-term goals and caters to the market demand, it’s time to think about how to get it developed:

Three main development methods help you leverage the benefits of mobile app development:

Self Coder

Self-development is the best way to produce an app for free. The first option takes time and talent. Native mobile apps are OS-specific. Hence, multiple programming languages are needed: Android apps use Java or Kotlin, and iOS apps use Objective-C and Swift.

If you have the expertise, this option will help you create the software you need without constraints. Otherwise, start with app coding. Code apps can help you master essential topics and acquire confidence in your coding skills.

Hire an agency or freelancer developer.

It should be easy to find development agencies and freelance developers online. This will depend on service cost.

Hiring an app developer is the most expensive choice. If you have the resources, getting the software you want without compromising is suitable.

Use No-code App Builder

Twinr’s business app builder offers a seamless solution to convert websites into mobile apps. Similar to WordPress’s drag-and-drop functionality, Twinr’s platform is a no-code development platform that empowers users to effortlessly create and distribute mobile apps for various app stores without any coding knowledge. 

This user-friendly approach not only saves time and money but also ensures the creation of high-quality, professional apps tailored to your specific needs. With Twinr, you can bring your app ideas to life with ease, whether you’re a small business owner, entrepreneur, or enthusiast.

Make a Wireframe

Your mobile app’s wireframe can be thought of as its blueprint. You don’t need to worry about design elements just yet; it doesn’t have to be fancy. You can use a computer tool, a whiteboard, or paper to sketch it out.

Outlining your app’s functionality and layout is the primary purpose of a wireframe. At this point, don’t concentrate on the design components. Instead, consider the organization and flow of the application.

Your app’s user experience should be captive enough that it is easy to navigate, operate and use. Follow some best practices for designing mobile app wireframe.

Draw out the user’s path. What occurs if they press a button? How does the following page appear? If they select Option A over Option B, what happens?

Everyone in your team can better grasp the app’s functionality and operation using wireframes.

Integrating Essential Features and Functionality

Once your website has been converted into an app using Twinr, the next step is integrating essential features and functionalities to enhance user experience and engagement. Consider incorporating push notifications, user authentication, in-app messaging, and seamless navigation. 

These functionalities improve usability and enable you to provide value-added services to your app users. Additionally, ensure compatibility with various mobile devices and operating systems to maximize reach and accessibility. By prioritizing essential features and functionalities, you can building a mobile app that meets the needs and preferences of your target audience.

Testing and Launching Your Mobile App

Your app must be tested on various mobile platforms and devices to ensure optimal performance. From iPhones to Android devices, smartphones, tablets, and more, each platform presents unique challenges that must be addressed. Testing should encompass online and offline scenarios and different software versions and screen sizes to identify potential issues comprehensively.

Conducting usability testing with actual users provides valuable feedback for refining the app’s interface and functionality. While your app doesn’t need to be flawless at launch, addressing bugs and errors early on is essential for long-term success.

With testing complete, it’s time to deploy your app and make it accessible to users. Prioritize uptime and functionality to ensure a seamless user experience. Submit your app to the appropriate app stores, adhering to their submission guidelines and requirements for the Google Play Store and Apple App Store. The deployment process may vary based on your chosen development method, as discussed in the pre-development phase. 

These mobile app-building steps will ensure your app is competitive enough to handle the dynamic market. 


More businesses are discovering the enormous advantages of mobile apps. A mobile application allows you to create the ideal user experience for the growing number of individuals who access the internet through their phones.

A mobile app is the best tool for engaging consumers, encouraging loyalty, and keeping your most essential users.

It’s possible that your website is responsive and works well for consumers on mobile devices. But in 2024 you’ll need a mobile app to grow your business.

Converting your business website into a native mobile app with Twinr! Stay ahead of the curve and engage your customers like never before. Get started with Twinr today and unlock the full potential of mobile technology for your business. Sign up or book a demo now with Twinr, the leading website to app converter!

Gaurav Parvadiya

Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.

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