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March 27, 2024

How to Convert Your Website Into an App

A mobile app is precious in today’s digital environment. It can provide customers with a quick and convenient way to access your business, no matter where they are. With the substantial increase in mobile usage, having a dedicated app can help you stay competitive and reach a larger audience.

Statistics that depict the transformation:

  • According to eMarketer, 90% of smartphone users use mobile apps, while only 10% conduct web searches.
  • According to Statista, Americans spend an average of 5.2 hours a day on their phones, so it’s unsurprising that 48% of small businesses had mobile apps instead of websites in 2022, up from 32% in 2021.

Mobile app consumers favor apps over websites because of their ease, user experience, and speed. This allows you to target a larger audience and increase conversions.

Developing a feature-rich app that people genuinely want may be expensive for some organizations, but by converting your website into an app, you may become one of the successful app owners like Facebook, Canva, etc.

So, how do you convert website to app? This guide will demonstrate how. So, let’s get into the details:

Why Do You Need a Mobile App?

The need to have your own app may vary from person to person and business to business, but it has been seen that businesses that own apps have higher chances of success. Let’s look at some reasons and Importance of Mobile App for Businesses

2 why do you need a mobile app

1. Accessibility: Navigating a website on a mobile device may take some time. Launch your browser, enter the website URL, and cross your fingers that you won’t mistype anything on a little screen. However, an app opens considerably more quickly. By converting your website to an app, users may contact you through a simple tap on their tablet or phone.

2. Push Notifications: Just like text messages, push notifications arrive straight on your phone’s home screen. You depend on emails when using websites, and they might not always be opened. However, push notifications to ensure users receive your content promptly and remember your brand for future updates or campaigns.

3. Engagement: Users are more engaged with apps than webpages because they provide a better user experience. Websites with slow loading times or difficult navigation can drive visitors away. It performs better when consumers stay longer and do more within an app. You may monitor user interaction and make adjustments to entice users to return.

4. Fulfilling User Expectations: People anticipate getting more done on their phones, including banking and shopping. Given that having an app is more common, users may be surprised if you don’t have one. It draws attention, much like not having a website. Having an app keeps your brand current and relevant while satisfying customer expectations.

5. Conversions: Compared to websites, apps often have a greater conversion rate. As a result, more users engage in certain activities, such as purchasing or registering. Apps have a 157% greater average conversion rate than webpages. Developing a mobile app is highly recommended as it can significantly increase conversion rates.

6. Better User Experience: Compared to web pages, apps offer a more seamless and intuitive user experience. They can make interactions easier using tools like contact lists and the camera. Although a mobile website might be helpful, a native app provides a more optimized mobile experience.

7. App Store Presence: Having an app lets you reach a wider audience than just your present market. People search app stores for new apps to download, so if your app isn’t there, you’re losing out. You can draw in additional consumers because over half of users look for new apps in app stores.

8. Competitive Advantage: You can gain a competitive advantage by developing an app. You can get an advantage if you are the first to release an app and your rivals don’t. And if they do, you can come across as archaic if you don’t have an app. In today’s market, getting ahead of the competition or keeping up with them is essential to remaining relevant.

Should My Mobile App Be Developed for Android or iOS?

Let’s understand this with some statistics and key pointers:

3 should my mobile app be developed for android or ios

Target Audience

While Android and iOS dominate the mobile OS industry, they draw distinct users. With almost 70.1% market share, Android devices are the most popular, followed by iOS with 29.2%.[Statistia]. 

Android devices are used by roughly 3 out of 4 people worldwide. However, the Apple App Store leads customer spending at $85.1 Billion in 2021, approximately double that of the Google Play Store at $47.9 Billion.

global app spending 2021

Source

Thus, you might design your Android app first to increase your global audience. If you want to target a youthful Western audience that spends money on apps, iOS is optimal.

App Monetization

Android has a larger market share, but Apple consumers spend more on apps. If you want efficient app monetization, you should know about platform differences. 

Unlike iOS users, Android users prefer free apps and don’t like spending money. Android dominates utility apps, while iOS users pay less. If you want to make money from adverts or referral marketing, especially games, Google Play has 84% of game installs, whereas iOS is far behind.

The conclusion is to use iOS to monetise your app with premium models, subscriptions, or in-app purchases without much thought. 

Developing an Android app initially can be a practical monetization approach for your app because Google Play Store income is rising along with download ratios.

The Publishing Process

The app store publishing process is another significant distinction between Android and iOS. No one disputes that the Apple App Store has a more challenging and thorough review procedure than the Google App Store.

The Google PlayStore makes it easy to upload the binary (.apk) file and start the review process on the Google Console. Your app may be released on the Play Store a few hours after meeting all criteria and receiving publisher details. 

However, the Apple App Store has stricter program quality standards and a more extended review procedure. Most applications take a few days to review, but some users have complained of being trapped “in review” for months before Apple responds. Find out how to publish your app on various app marketplaces.

Which to Choose: Android or iOS?

As seen above, the target audience, monetization strategy and publication procedure affect your application platform choice. 

Overall, you should build your Android app first to reach a global audience, showcase more features with customization options, get a fast review process on the Google Play Store, and monetize your app through eyeball ads.

However, you should build on iOS first to reach users with higher incomes and spending abilities, create a solution with less development cost and time, offer a secure experience, and monetize your apps through premium subscriptions & in-app purchases.

Key Factors in Website-to-Mobile App Conversion

Many tools convert websites to android apps and iOS apps, and you’re required to do some research to add features, consider audience preferences, and, most importantly, the cost. 

App creation takes time and preparation. If you haven’t designed an app, you may not know how to turn a website into an app. Given below are some considerations to look into when you have decided to convert web to app

4 key factors in website to mobile app conversion

Development Cost

Unlike web pages, apps cannot be created using a low-cost construction tool like a content management system. Developers or development teams are likely needed for your ring.

Native app development is expensive. However, investing some money at the outset and getting a decent result right away is better than paying a service repeatedly to design the interface you want.

Assessing the mobile app development cost is essential because if the idea is unique, the price may go higher. 

Screen Size

Smartphones and tablets are diverse in the mobile market. It’s important to consider screen sizes when designing UI/UX and ensure images, charts, and buttons look good on all devices.

Working with a competent UI/UX designer will help you prevent issues.

Search Presence

People usually look for your website more than your app. Google will add “app packs” to search results, but you may also promote your mobile app with a popup. This will boost app downloads, especially if your site isn’t mobile-friendly.

Now that we have covered all the basics, its time to put the plan into action and discuss the best way to convert website into a mobile app.

How Can You Convert a Website into a Mobile App?

When you convert website to app, it requires a lot of market research, planning, and patience. The steps given below are the perfect combination to undergo the conversion process. 

5 how can you convert a website into a mobile app

Assess your need for a mobile application

It’s likely that you’re heading in the direction of app development if you’ve read this far. It is important to remember that not all websites necessitate a mobile app. You might be able to enhance your consumer experience without an app if your website is already optimized for mobile devices. In that scenario, developing a mobile app could be extra labor that doesn’t guarantee success if more people choose your website instead.

To determine whether a mobile app is right for your company, consider the following questions for yourself. Your organization is more likely to gain from having a mobile app if you have more “no’s” than not.

  • Does my website work on mobile devices?
  • Is it easy to optimize my website for mobile devices?
  • Is there anything my website can do that my app can’t?
  • Do most visitors to my website use desktop browsers?
  • Does Google give my website a good ranking?
  • Do my rivals have a mobile application?

List the features that your app must have

Thinking through the features you want your mobile app to have before you convert website to mobile app is crucial. This can help you estimate expenses and stick to your budget, giving you a general concept of what you’ll need to develop.

It’s easy to get carried away, after all, when you consider all the things your app could be able to do. Making a list of must-have features, however, can help you guarantee that every feature in your app serves a purpose for your intended user base and is not merely a show-off feature.

A development team should be hired

Working with a skilled and knowledgeable development team is essential to producing an app of the highest caliber. These days, you can either work with a reputable provider or employ a team inside.

Pros and drawbacks apply to both variations. An internal team, for instance, is typically more expensive. You will have expenses for items like rent, software, hardware, taxes, and more. On the other hand, in-house development gives you total control over the process and lets you make an app that’s exactly what you want.

Typically, outsourcing is less expensive because it allows you to recruit developers from several locations, each of whom will probably charge a different price. The drawback is that you must rely on your hiring decisions and accept that you cannot supervise every facet of development.

Fortunately, setting up a regular meeting schedule with your devs is one approach to explain this. This approach can aid in maintaining project focus and facilitate modifications during the development phase. In this manner, you avoid receiving an app that drastically differs from your initial design after your developers have worked on it for weeks or even months.

Calculating the Costs of App Development

Calculating the financial investment for app development is the next critical stage. Complexity affects app development costs. A study found that developing a simple app costs  $30,000 to $700,000.

Several factors affect mobile app development costs. These include your chosen development partner, feature scope, and schedule. The final cost depends on these factors; thus, they should be considered while planning.

If the predicted expenditures exceed your budget, reconsider your selection of features. By reassessing, you may determine which features are essential for your app’s launch and which can be added in later versions. Setting priorities might help minimize upfront expenditures and make app development more gradual and affordable.

Developing an Easy-to-Use UX Design

An easy-to-use and intuitive UX design should be prioritized when creating a mobile application. Although your app’s essential features are important, how users interact with it will determine its success. For your app to engage and stay in the hands of consumers, it mustn’t be just functional but also responsive and straightforward to use.

Purchasing a mobile app should result in a better mobile experience than your website. If not, it can be more advantageous to spend money improving the look of your website. There must be a smooth transition from the web to the app for user acceptance and happiness.

If you want to improve user experience, read thorough UX design guides. You may enhance the usability and interface of your app by implementing best practices and taking user feedback into account throughout the design process. This will increase user happiness & retention.

Test Your App Thoroughly

Thorough testing is essential before releasing your app. Similar to web platform quality assurance, app testing identifies and fixes functional and performance issues before release. By testing thoroughly, you can improve functionality, eliminate bugs, and provide a smooth user experience.

Testing reduces support team workload and improves user retention by anticipating frustrations. Identifying and fixing issues early reduces user feedback and post-launch troubleshooting.

Comprehensive testing helps prepare for user inquiries and concerns by revealing potential flaws. Your software launches smoothly and builds user trust with this proactive strategy.

App Store Submission

Once your app is ready, send it to the app store. The Google Play Store and Apple App Store submission processes require strict compliance.

These sites review your app for three days to ensure it meets their criteria. Your development adventure ends when your app is approved and accessible for download.

App store submission requires metadata setup, screenshot selection, and content policy compliance. Follow submission requirements and optimize app store materials to improve visibility and discoverability, ensuring a successful app launch and user adoption.

Converted Website to App Examples

Wondering how a website’s functionality works as a mobile app? Success stories of well-known organizations that switched from website to mobile app to improve user experience and expand their reach are below:

Calendly

After being a web-based scheduling solution for professionals, calendly launched an iOS and Android app. This change ensured constant access to its essential functions to accommodate consumers’ busy schedules. The app’s straightforward UI makes scheduling meetings and evaluating plans on the move accessible, illustrating the seamless transfer from web to mobile.

image2

Source

Canva 

Canva successfully expanded its web-based services to a mobile app, reaching a bigger audience. With the same creative freedom as the web platform, the mobile app lets users create bespoke graphics and edit photographs on their phones. This mobile adaption shows how Canva’s essential features were preserved and optimized.

image6

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H&M

H&M turned its website into a smartphone app to capitalize on mobile purchasing, offering a better shopping experience. The app’s distinctive features are personalization and smartphone camera scanning of in-store items for stock availability. This proprietary app function enhances shopping.

image11

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What is the Best Way of Converting Your Website into a Mobile App?

When you manually turn website into app, it may cost a lot of time, effort, and money, and to deal with these obstacles, there are a lot of website to app converter tools like Twinr that allow you convert website to app in just a few clicks. Twinr is a popular and most convenient way to transform your boring website into a feature-rich app. With this, you can create user-friendly and highly engaging applications without breaking the bank. 

All you need to do is create an account, enter your website URL, choose your app’s template, customize it according to your preference, and make all the adjustments in terms of adding essential features, and you’re good to go.

Web to app converters use no-code technology, giving you everything you need to thrive in the competitive mobile market, from easy conversion to configurable designs and great engagement features. Take advantage of app builders to grow your business and stay ahead.

The End Note

Finally, converting a website to a mobile app or app is an intelligent step for organizations looking to boost their digital presence. Companies may give mobile users a smooth experience by using a trusted website to app maker like Twinr. Given the high percentage of website visits from mobile devices, this change improves accessibility and engagement. Everyone is using mobile phones for everything, this technology is required to enhance user experience to help businesses compete. 

Whether you want to transform your website into an Android or iOS app, Twinr offers huge digital possibilities if planned strategically. Ready to take the leap? Try Twinr today or book a demo to see it in action!

Build Mobile App with Twinr Today!

It is fast, packed with features and quite easy to use. And the best part is, you don’t need to possess any coding skills to make use of it or invest a huge chunk of your time or money in website to app conversion.

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