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Implementing Push Notifications: Driving User Engagement and Sales

By Gaurav Parvadiya | Last Updated On March 12th, 2024

Companies work hard to stand out and reach their target audience in a world of changing marketing trends. They try to be as precise and crispy as possible to grab the attention of their target audience, and this is where the role of push notifications came into force.

Push notifications appear on the screen. Online businesses must have this type of communication to contact customers right away, even if they are not using an app or website. An alert reminds users to check your service and take action. Push messages can help you retain regular users or re-engage former visitors.

According to the study, push or pop-up notifications can increase 90-day app retention by 190% for companies that aren’t already sending them. This shows the great impact of push notifications on one’s business success and failure.

To stay competitive and engaged with customers, taking advantage of these strategies in the ongoing battle is required to keep app users engaged and willing to use your services.

This blog will explain push notifications and how to use push notifications to increase revenue and customer engagement and retention.

What are Push Notifications

Push Notifications are simply pop-up messages that appear on the user’s phone. These are crispy, engaging and creative forms of short messages that help to keep the users engaged and active. Businesses can send customized push notifications to users to let them know about special offers, deals and new products/services.

According to recent data, push notifications can increase app engagement by up to 88%, and within the first 30 days of their activation, 65% of users return to the app. Sending push notifications also triples to tenfold the rate of app retention.

These notifications engage users and encourage meaningful mobile app or website interactions. Push notifications have different purposes and affect user engagement differently.

Let’s examine how these types affect user behaviour:

Transactional Notifications

User transactions trigger transactional notifications. A purchase confirmation, shipping update, or password reset email. User notifications about their platform interactions are crucial.

Transactional notifications affect user engagement twice. They improve user experience by informing and updating users in real-time. Trust and satisfaction increase. Second, transactional notifications prompt users to return to your platform to track orders, make payments, or complete other transactions.

Promotional Notifications

These notifications offer discounts, product launches, or upcoming events to attract users. Promotional notifications boost user interaction instantly. Incentive-based notifications bring users back to your mobile app or website.

Utilize promotional push notifications to boost engagement, click-throughs and conversions when customized to the user. However, overusing promotional messages can cause notification fatigue and lower engagement.

Personalized Notifications

Users receive personalized notifications based on past behaviour, preferences, and demographics. Personalization boosts user interaction by making notifications relevant and exclusive.

Users are more likely to engage & interact with personalized notifications content. Personalization also strengthens user-brand bonds, increasing brand loyalty and retention. Data-driven customized notifications increase click-through and conversion rates.

Triggered Notifications

Predefined events or actions trigger user notifications. An abandoned cart reminder, a birthday greeting, or a welcome message. Timeliness and context affect user engagement with triggered notifications.

Deliver notifications when users are most receptive to grab their attention. This increases response rates and re-engages inactive users. Triggered notifications show that you are attentive to users’ needs and can create a seamless and customized user journey.

Companies like Zomato, Swiggy and more send users at least 3-4 push notifications daily. But one should design them efficiently because these can also annoy users. These notifications must be designed to catch users’ attention at the very first instance and should be highly clickable.

Let’s see the benefits of these notifications in detail:

Increased engagement

According to the data, pop-up notifications are highly engaging. So it’s no surprise that businesses use rich push notifications marketing campaigns to increase customer engagement.

Push messages can notify customers of special offers and upcoming events. Short, customized, and appealing notifications make users return to the mobile app or website to see what’s new. They can quickly access the service by tapping the notification if interested.

Enhanced customer care

Push messages can boost customer service. They have a higher open rate than SMS and emails and are less intrusive.

Pop-ups with relevant, customized content can improve customers’ experiences. Highlighting key features and showing app screens can improve an onboarding process. If you track the user’s path and see problems, you can direct them to the FAQ or suggest solutions.

Greater customer retention

With the rapid growth & demand for mobile technologies and web and mobile services, users have many digital activity options. That’s why customers often download apps or visit websites but forget about them once something new comes along.

Push notifications increased user retention by 3 to 10 times for businesses that carefully analyzed their audience and sent well-thought-out messages. Strong retention shows customers you care, which boosts brand loyalty. It boosts ROI, which is vital to the company’s success.

Higher conversion rates

The notifications tab prompts have a big impact on conversion rates. Push notifications guarantee impressions because users act immediately.

A Southeast Asian e-commerce market study found that customized push notifications increased conversion rate by 22%. Naturally, higher conversion rates increase company profits.

Audience segmentation

Marketing success requires first identifying customer preferences and then adapting strategy to meet them. Web push notification systems let you group clients by location, OS, and browser. Push notifications provide this information.

Segmentation lets you customize your message and send it to different audiences. You can target iOS users or US residents only. Your marketing strategies may increase user satisfaction and traffic.

Best Practices for Implementing Push Notifications Strategies

Offer Something Valuable to Your Customers

Users should be able to benefit from the updates you provide in your push notifications. Send out messages containing information on transactional info, updated apps, and exclusive offers. Conduct user response analysis to determine how to tailor messages best to increase conversion rates.

Planning and preparations

Prepare yourself for success by mapping out your push notification strategy in advance. This preparation enables you to perform at a high level while providing flexibility for unexpected opportunities. Maintain a state of readiness and develop a strategy for effective push notifications.

Make preparations for push notifications.

Keep push messages as brief and straightforward as possible while adhering to the character limit. Create a content idea calendar to keep track of upcoming updates as well as sales. Always perform quality assurance checks on the content before sending it out to users.

Create curiosity and FOMO.

Make sure to create FOMO (fear of missing out) in users’ minds by holding flash sales and offering deals only available for a limited time. Develop push notifications with originality and thought that users will find them valuable and engaging, increasing their recognition of your brand.

Customization Is the Name of the Game

Make push notifications more relevant to individual users by considering their demographics and preferences. With our hassle-free web push notification service, you can easily target specific audiences, leading to better results and increased relevance.

Timing for Push Notifications

It is important to send push notifications at the appropriate times for your industry to avoid annoying your users. Conduct research on the actions taken by users to establish the optimal schedule for your push marketing.

Geo-Targeting

It entails personalizing push notifications for users based on location to improve their usefulness and relevance. To ensure that the appropriate notifications reach the appropriate customers, dividing audiences according to countries and states is important.

Go Beyond Re-engagement

Push notifications improve customer experience, brand reputation, and user loyalty. When communicating via email or social media, steer clear of sending generic messages and instead focus on providing information and updates that contain useful content.

Use specific CTAs:

Use call-to-action (CTA) buttons that are obvious and easy to click to promote user interaction. Follow tried-and-true best practices by keeping CTA content brief and compelling, such as “Read Now,” “Buy Now,” or “Subscribe Now.”

Notifications via Push A/B testing

Test various push notification components to determine the best combinations for your audience. A/B testing aids in the development of distinctive and captivating push notifications.

Optimize Sending Frequency

Limit (minimize) the number of push notifications you send out to prevent damaging brand perception and rising opt-out rates. Adapt the frequency to the user’s preferences; think about sending pertinent updates; for eCommerce websites, two to five notifications are ideal for maintaining the frequency of opt-in rate.

Remember to adopt these strategies to successfully create push notification campaigns that engage and delight your audience.

Things to Remember when Sending Push Notifications

Crafting Compelling and Concise Messages

Push notifications must be compelling and concise. Messages must grab attention and benefit users due to limited space and attention. Avoid jargon, use action verbs, and hook readers with intriguing information. Urge immediate action and match your tone to your audience and brand. Optimize messages based on user engagement and conversion rates.

Personalization and Targeting Based on User Behavior

User behaviour-based push notifications can be highly engaging and relevant. Addressing users by name or recommending content based on interests is possible using user preferences, demographics, and past interactions. Analyzing user behaviour can also trigger specific messages, increasing the likelihood of user attention and action. Automated workflows and analysis maximize push notification impact.

Designing Visually Appealing Push Notifications

Simple layouts with brand-aligned colours, fonts, and imagery make push notifications visually appealing. Use high-quality images and subtle animations. A/B testing and device consistency can improve notification visuals and legibility.

Timing and Frequency Considerations

Push notifications need timing and frequency. Send notifications during peak engagement and avoid sleeping hours. Maintain relevance while avoiding annoyance and opt-outs. User engagement patterns and A/B testing can determine timing and frequency.

Localization and Language Customization

Localization and language customization increase relevance and cultural sensitivity while lowering language barriers. Customized notifications boost engagement, conversion, and trust. Review user data and feedback to improve localization and language customization strategies for accurate translation and cultural adaptation. Create effective push notifications using localization and language customization.

How to Analyze the Success of Push Notifications?

There are numerous tools available to analyze user behaviour and determine what causes withdrawals or declines in engagement.

To begin, incorporate localytics such as Google Analytics into your app and track the activity of your users. This is a good place to start learning about your target audience. However, to adjust your push notification strategy to something that will succeed, you must consider what happens afterwards.

You need more than just knowing how many users received your push notifications. You should also look at click-through rates, which indicate that people are interested in more than just getting highlights from your website or app. When customers receive push notifications and clicks, it means your platform is worthy of attention.

When new users returned to the app, many did not read the articles or, worse, opted out of push notifications entirely. To determine whether or not push notifications are effective, you must examine the entire journey:

  • How many people saw the notification?
  • How many people engaged with the content after clicking on it?
  • How many people clicked through?
  • Did anyone immediately unsubscribe?

As a result, did anyone completely uninstall the app from their device?

Keep an eye out for both good and bad signs. The way people react to these brief messages can tell you a lot about the quality of your push notifications.

Wrapping Up

There is no doubt that push notifications are a new form of marketing. However, this requires a high level of creativity, ideas and focus on grabbing customer attention. One with all these requirements can transform the business into a brand and create a larger loyal customer base.

If you want to utilize the benefits of push notifications by implementing them with your business, Twinr is your partner in the struggle.

We at Twinr are well aware of the challenges business face when it comes to keeping the customers engaged and active with the business. Thus we have strategized the implementation of push notifications that surely leads you to the path of success. So, if you want us to be your helping hand, we are just a call/mail away. Reach us anytime, and we are here to help you out!

Gaurav Parvadiya

Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.

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