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Why Every eCommerce Business Needs a Mobile App: Key Benefits and Statistics

By Gaurav Parvadiya | Last Updated On February 15th, 2024

In today’s ever-expanding world of eCommerce, the potential for growth and success knows no bounds. With consumers increasingly turning to online shopping across various industries, the ability to reach them at any time, from any place, on any device is paramount. However, the device you choose to target your customers on can make all the difference in your journey towards success.

The dominance of mobile consumption in our daily lives is undeniable. Studies show that a staggering 97% of adults in the US own a personal mobile phone, with 81% of the population possessing smartphones. Look around – these devices are an extension of our beings, firmly glued to our hands nearly 24/7.

As a savvy business owner, you must adapt to this reality. The question then arises: how can you capitalize on this knowledge to boost your eCommerce sales? The answer is simple yet powerful – you need a mobile app for your online store.

Simply relying on a website alone will never allow your eCommerce store to reach its full potential. The latest trends in the industry undoubtedly point towards a mobile-centric future.

This blog aims to help businesses know how ecommerce app development can enhance their ecommerce store’s visibility and take benefits of mobile app in this competitive world. So let’s dive into it:

How Can an E-commerce Mobile App Drive Business Growth?

Every business aims to grow and retain its customer base, increase sales, elevate brand recognition, and maximize profits. Utilizing ecommerce development for your Shopify store can be a game-changer in bringing in new leads and increasing conversion rates, both of which are essential steps in achieving these goals.

Customers in today’s fast-paced world are constantly on the move and rely significantly on their mobile devices to access the information they require. At this point, having an ecommerce mobile app for your Shopify store becomes essential. Such an app provides a platform for digital interaction with prospective customers even when those customers are moving around.

Because of the lightning-fast development of mobile technology and mobile app development company’s expertise, it is now necessary for businesses of any size to have their own specialized ecommerce mobile app. This is especially true for Shopify-based companies.

It presents an opportunity to cultivate strong customer relationships, improve the brand’s credibility, and capitalize on the massive online shopping traffic driven by mobile devices.

7 Key Advantages of Ecommerce Mobile Applications

The ecommerce mobile app market has enormous numbers and will keep expanding. This can also help you understand how crucial it is to build your Shopify store’s e-commerce app right away. All industries, regardless of how big or small, enjoy the benefits of an ecommerce mobile application in a number of ways. Let’s get to the point quickly.

1. Consumers Prefer Apps over the website

In the realm of eCommerce, the preference for apps among consumers is undeniable.

Studies reveal that 85% of consumers would instead use an app to make purchases from an eCommerce shop, signaling a significant demand for shopping app. This statistic holds immense weight, as it implies that a considerable portion of your existing and potential customers would opt for the convenience and speed offered by a mobile app.

Despite having a fast and responsive mobile website, an app’s functionality invariably provides an optimized user experience, making it a superior choice for online shopping. By neglecting the development of a mobile app for your online store, you miss out on a substantial portion of the market and fail to deliver an optimal experience to your existing customers.

Even if you utilize reputable eCommerce platforms such as Shopify or Magento, leveraging Mobile Application Development services from an experienced team can elevate your online store to new heights.

2. Gain a Competitive Advantage

Without a mobile app, your eCommerce website is disadvantaged in the fast-changing eCommerce landscape. Customers will eventually abandon your mobile site as they prefer shopping on mobile ecommerce app. Mobile sales won’t last forever. However, investing in mobile app for your business gives you an advantage over websites without one. An app can sway customers between your site and a competitor’s.

Assuming your most significant competitors don’t have mobile applications is a mistake. A mobile commerce app is necessary to attract and retain customers. It’s important to remember that a mobile app’s competitive edge won’t last forever. Mobile commerce apps will become mainstream. Thus, building a mobile app now puts your brand ahead of latecomers in the evolving mobile commerce landscape.

3. Higher Conversion Rates

Nothing is more crucial than increasing your conversion rates when it comes to producing results and enhancing your key performance indicators. The app is clearly the winner when comparing mobile app conversion rates to mobile website conversion rates. When compared to a mobile browser or websites, customers using mobile app view 286% more products & add items to their shopping cart at an impressive 85% higher rate.

Along with increasing brand and product exposure, this also gives customers the chance to find other goods they want. Ecommerce apps also excel in this area, boasting a 130 per cent higher conversion rate than mobile websites, which is the test of success. Imagine the potential increase in revenue if conversion rates were instantly increased by 130%.

Higher conversions are the primary reason why your ecommerce store needs a mobile app. It also provides access to a more extensive customer base, ensuring long-term growth. Mobile shopping apps act as catalysts for achieving elevated conversion rates because, in essence, higher conversions equal higher profits.

4. Create a Personalized Shopping Experience

Personalization drives eCommerce success. Many companies segment customers by demographics or customize website content by location. An eCommerce mobile app enhances personalization. Apps can use browsing and purchase history to make personalized recommendations, unlike websites that require customer login.

63% of consumers want a personalized online shopping experience. This personalization strategy and personalized push notifications boost app engagement and customer satisfaction. An app also lets customers quickly reorder repeat purchases and track rewards.

A mobile app allows your eCommerce business to deliver highly personalized customer experiences that build loyalty and revenue.

5. Reduce Cart Abandonment Rates

Ecommerce businesses worry about cart abandonment, which affects KPIs. Businesses are frustrated by customers abandoning carts just before checkout. Extra fees, account creation, complicated checkout processes, unclear pricing, website errors, and lack of trust cause cart abandonment.

Mobile Ecommerce apps reduce cart abandonment more than websites. Apps streamline checkout by saving customer preferences and eliminating data entry. App for your ecommerce business also allows Apple Pay, credit and debit cards, and other transactions with a fingerprint scan.

Apps reduce cart abandonment by reducing checkout steps, improving conversion rates and customer satisfaction on iOS and Android.

6. Offer Enhanced Customer Service

Enhanced customer service through a mobile app directly impacts revenue generation. A remarkable 73% of retail consumers are inclined to spend more money and extend their shopping duration after experiencing exceptional customer service.

Eliminate the need for customers to search for your contact information. Instead, add an app-based “call us” button. App-based live chat improves customer service. Order tracking in the app improves user experience beyond a mobile website. Mobile Ecommerce apps improve responsiveness and user interface, boosting customer satisfaction and spending.

7. Powerful Interactive Tool

Your business can save substantial amounts of money by utilizing an e-commerce mobile app as a powerful and cost-effective interactive tool for communicating with specific audiences.

You will have a much better chance of converting visitors into potential customers if you take advantage of the push notifications feature that is unique to apps. Notifications sent via push technology make it possible to conduct effective brand marketing, which in turn consistently engages customers and piques their interest.

In addition, ecommerce applications surpass the expectations of app users by providing rapid connectivity, a comprehensive product range, and user-friendly operation. Your app increases customer satisfaction and loyalty by providing a pleasant and hassle-free experience.

As a result, you will see more repeat business and an increase in the number of customers you keep.

Must-have Features for your eCommerce App

Creating an eCommerce mobile application demands that user experience must be prioritized. Here are must-have features that can be incorporated to guarantee that customers have the best possible experience:

  • Easy registration process: Simplify the process to make it user-friendly and accessible. By minimizing the amount of information customers need to provide, they can quickly enjoy the full capabilities of your eCommerce app.
  • Safe payment method: Offer customers secure payment options within your app. Trusted payment systems and features will inspire confidence, as customers are required to share sensitive banking details during the payment process. A quick and secure payment option increases the likelihood of purchases and repeat customers.
  • In-app Notifications: Engaging users and facilitating effective interaction through push notifications enhances the overall consumer experience. A survey was conducted and results were that 91% of interviewed people found notifications as encouragement to make a purchase.
  • Comprehensive Product Catalog: Providing detailed product descriptions, pricing information, and high-quality visuals on the product detail page is essential. A user-friendly interface and seamless navigation allow customers to assess products from different angles, boosting their confidence in making a purchase.
  • Delivery status monitoring: Provide customers with swift and accurate tracking solutions so they can determine the exact arrival time and date of their purchases. This allows for exceptional service even after the purchase has been finalized.
  • Customer service: Since online shopping lacks the personal interaction of physical stores, it is essential to offer eCommerce customer care through chat windows, emails, or helplines. By promptly resolving customer issues and inquiries, you assure them they will receive assistance when needed. Excellent customer service contributes to a seamless user experience and builds trust in your brand.

By incorporating these essential features, your app allows customers a seamless and enjoyable shopping experience, ultimately boosting sales and customer satisfaction.

The Bottom Line

In today’s fast-paced digital market, businesses need an eCommerce mobile app. Such an app may help organizations develop exponentially, improve customer happiness, and increase income.

An eCommerce mobile app’s seamless registration, secure payment gateways, real-time notifications, extensive product catalogs, cutting-edge augmented reality technology, easy checkout, shipment tracking, and prompt customer support allow businesses to meet their customers’ diverse needs and expectations.

Mobile app development might be difficult for beginners. Twinr is fortunate. Twinr helps businesses turn eCommerce websites into completely responsive, user-friendly, and engaging mobile applications with their no-code development approach. Twinr gives entrepreneurs the benefits of a mobile app without coding or technical knowledge. Twinr’s website converter lets businesses maximize a mobile app’s potential, giving customers a great buying experience. This accelerates eCommerce growth and success.

Let us be your helping hand so you can achieve the desired success heights!

Gaurav Parvadiya

Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.

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