How Mobile App is better than Mobile Web

It comes with no surprise that recent years have shown a surge of mobile users worldwide. Whether it be for organizing office work or maintaining an interactive social life, mobile has become a core asset in the lives of many. In accordance with that, corporations strive to create devices that take into account all the needs of the general public.

In the words of Peter Drucker

Efficiency is doing BETTER what is already being done.

-Peter Drucker

As a result, people have been less and less reliant on other devices such as laptops and personal computers.

In order to keep up with the rapidly changing behavioral patterns of the mass, businesses aim to create a website that is mobile-friendly. Look no further, with Twinr’s website to app converter, we have formulated a way to convert your website into a feature-rich native mobile app.

Now you may ask, why choose a mobile app over a website? Let’s take a look.

As to common knowledge, the core objective of any brand is to gain a decent audience. For those whose target group consists majorly of mobile users, the optimum way to reach them is via mobile apps. While at first glance, apps and websites view to be similar, in reality it happens to be a vast difference.

For starters, it’s known that mobile apps carry the ability to pull over 150% higher conversion rate compared to mobile websites. For such a conversion to take place, there exist multitudes of factors. One of which being, Personalization. The carefully gathered information about users of the app in real-time allows opportunities to create an immersive experience; through unique suggestions catered towards each individual user. This also allows for higher customer feedback by eliminating the barrier of signing in to an account every time they use the web. A tedious act on a small device, an act that can be skipped if the user enters them in an app once.

This all leads to easier Communication. Any good business knows that communication with the customers is crucial in building a great brand image. For example, by the use of a built-in live chat in a mobile app communication becomes far easier and at the ready. Not to mention the freedom and accessibility you get to connect to the customer via push notification. With such proper and clear methods of answering consumer queries and assisting them through the platform, customers will carry a higher incentive to trust and stick with your business services. Hence, making this process a straightforward affair is a must!

Another fundamental difference between the two platforms would be the fact that an app has the ability to work offline while a website needs internet connectivity. Although apps also require a connection to perform most of their tasks, they can still offer basic content and functionality to the users in offline mode. Above that, mobile apps have certain elements inaccessible to a website, such as camera, contact list, GPS, phone calls, accelerometer, compass, etc. These features will make your app more interactive and easier to use for the consumer. These features can remarkably minimize the time it takes to perform a certain task in the app, and ultimately boost conversion.

On top of these, when presenting a service to a customer, the first thing they will notice is the design. And when it comes to designing the UX and UI of a service, it’s best done in an application rather than a mobile website. With the use of a mobile app, you won’t have to face any restrictions. Just applying the simple feature of swiping or holding down on the screen to complete a task will improve the user’s experience exponentially. In other words, convenience is the biggest reason consumers prefer mobile apps over mobile sites. This can readily be achieved with a sleek and elegant UI design.

If you’re looking to increase conversions, mobile apps can be a great medium to push users down the conversion funnel. These days, nearly everyone has their eyes glued to a mobile device. People spend 86% of their time on their devices using apps and only 14% using web browsers, so naturally, there is a greater chance that they will access your content or service from an app rather than a web browser. Furthermore, apps allow corporations to reach out to a diverse set of audiences.

It’s no surprise that mobile apps usage is significantly better and outperforms web browsers altogether. Apps usually store their data locally on each unique mobile device, in contrast to websites that generally use web servers. For this reason, retrieving the data to load content happens nearly instantaneously. Apps can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf.

Having a mobile-optimized website is unfortunately limited, and doesn’t turn in conversion as well as a mobile app does. Even without a comparison, mobile apps beat our mobile websites in every category leading to a greater conversion rate. Once you’ve designed a slick mobile app and you ensured that it also delivers on all its promises, then you can be ensured that a simple app will drive the intended growth for your business.