How Fashion Brands Use Push Notifications to Drive Repeat Sales

Fashion push notifications are one of the most effective ways to increase repeat purchases, recover abandoned carts, and build long-term customer loyalty.

Bring in Repeat Sales: Learn These Revenue Ideas from Your Favorite Fashion Brands and How They Use Push Notifications

In a competitive industry, the fashion brands that build a loyal customer base win the most profit. Push notifications, which many brands neglect, are the most effective tool to build customer loyalty and bring in more sales. If you are not using push notifications, your competitor brands surely are.

If you think push notifications are only for basic alerts, you are wrong. Many of the successful fashion brands are using push notifications to build deeper customer relationships and higher customer lifetime values with a higher purchase frequency, all without spending a ton of money to build out expensive solutions to do this. Do you want to use this potential value building tool?

The Secret to Building Repeat Revenue with Push Notifications

The Unused Potential of Personalization and Timing

In today’s competitive market, push notifications done right provide an opportunity for brands to add personalized touch points and timely offers to their value propositions.

Hyper-Targeted Campaigns Fuel Engagement

Picture a customer browsing your shop, viewing your products, and adding a pair of shoes to their wishlist but then leaving your website. Moments later, a push notification is sent, this time about the shoes in the customer’s wishlist but this time with a special 10% offer. Brands that use this hyper-targeted method to push alerts are seeing conversion rates increase up to 30%!

Timing Notifications Just Right

The best push notifications are the ones sent at the right time and moment.

Whether a sale comes just in time for your customer to do some weekend shopping or a birthday gift is an early access VIP invite, the right timing can boost open rates by 50%. Automation and brand activity triggers are the new way to send unobtrusive and relevant messages. Case studies back up their success.

Loyalty Reinforcement of Customers Through Exclusive Offers

Think of push notifications like a VIP pass to your stores loyalty program. They are the key to nurturing your customer relationships. Urban streetwear brands can even send special subscriber previews to their brand loyalists or select discounts. Segmentation can be the gift that keeps on giving to engaged customers by giving them customized offerings that increases their brand loyalty by bringing them back more often to spend.

Getting Sales Back With Nudge Notifications for Dormant Customers

Cart abandonment is the biggest barrier to a successful e-commerce brand. With 70% of all online shopping ends with an abandoned cart (Data from the Baymard Institute), push notifications are the best way to prevent that loss with value. A nudge for a cart refresh plus a special offer can net approximately 20% of abandoned carts. Notifications and email campaigns get customers back who have shown no interest in your brand for a while.

Using the Right Tools to Analyze Success

The right brands can perfect the message they send and get the most from them by constantly analyzing them. Metrics like open rates, CTR, and conversions help to fine tune every aspect, content included, for every message sent.

An example from a fashion retailer running A/B experiments could be that “New Arrivals Just Dropped” is likely less effective than saying “Flash Sale Now—Up to 50% Off.” Running A/B experiments routinely is bound to support higher ROIs over time, thanks to the valuable insights provided by platforms like Twinr.

Case Study: ‘Ella’s Boutique’ Orders Increased by 35%

Take a boutique that used to have a hard time keeping its customers coming back, but that all changed when the owner decided to use automated push notifications. With automated personalized birthday push notifications, restock notifications, and sending early access to her boutique’s sales to her customers on the list, within three months, Ella’s Boutique received over a 35% improvement in repeat orders. The owner created the push lists, scheduled the notifications to be sent on a daily basis, and segmented customers by using push notifications, all without the need of a code.

Twinr Push Notification platform for Customer Engagement

Fashion retail brands and other online brands have the right to zero barriers or limits on using push notifications to engage customers. Historically, systems that were set up to allow businesses to send push notifications were expensive and required a lot of time to implement. With no-code platforms like Twinr, businesses can use push notifications to improve the loyalty of their customers without limits and Infinite scaling.

Flexible Design Encouraging Diversity

Using Twinr’s drag-and-drop feature and smart segmentation, personalized push notifications can be very straightforward. Twinr allows messages to be pushed based on several criteria used to define whom messages and notifications are sent to. Twinr also allows users to automate complex tasks, which eliminates the need to do advanced integrations.

Twinr Improve Campaign Outcomes

Twinr helps users track their notification outreach campaigns by showing them push notifications’ open, click on links, and conversions. With this feature, businesses can update their notifications to improve push messages.

As an example, if a certain segmentation brings more value when making time-sensitive offers, increase those signals. This will lead to better engagement metrics and drive repeat purchases.

Proven Results and Capabilities

The most successful brands using Twinr report repeat purchases being made between 20-30% more, and offer time sensitive, personalized pushes. The platform allows users to do A/B testing, advanced segmentation, and change anything instantaneously, without coding.

Get Started Fast- No Developers Needed

Small, and large, retailers use Twinr to easily launch, optimize and scale customer loyalty campaigns. This eliminates the need of expensive integrations and a tech team.

Best Practices for Driving Loyalty and Repeat Revenue for Fashion Brands

• Segment thoroughly- differentiate messages to your customers based on their purchases, preferences, and how involved they are.
• Personalize content- to make every push notification relevant, incorporate customer data for relevant offers, alerts, and even messages for their birthdays.
• Time communications- schedule your time sensitive messages for easier times to shop such as lunch, weekends, and after work.
• Offer Exclusivity- make your most loyal customers feel rewarded and special by offering them access you know they’ll appreciate and time sensitive offers they won’t want to miss.
• Optimizing- to watch your campaigns get better and better, analyzing the dashboards will give you the insights you need.

Keep in mind, the goal is to give your customers more push notifications, but to send special, tailored push notifications to make your customers feel special for shopping with you again and again.

Final Thoughts- Strategically Elevate Your Fashion Brand’s Loyalty with Push Notifications

In the age of everything being digital, personalized notifications to customers are essential. Using push notifications, you can convert one time customers to your most loyal, repeat customers.

Digital messaging has made an impact on revenue and brand loyalty for companies leveraging the messaging technology. No-code apps like Twinr have made the process even simpler.

Most fashion brands have the untapped ability to easily target push notifications to improve customer loyalty and generate increased sales.

Try Twinr for free to improve customer retention and sales through targeted messaging.

FAQs:

How effective are push notifications at increasing sales?

The McKinsey customer engagement research shows personalized notifications increase the likelihood of repeat buying by 20-30%.

Are push notifications difficult to set up?

Not with no-code apps! As long as you can create the frameworks for marketing segmentation, notifications can be automated.

What is the best time to send push notifications to customers?

Typically, the best time to engage with customers is around their lunch breaks or in the evening after they are done with work. Every brand is different, so use your own analytics to find the best time.

Will push notifications annoy customers?

Yes, if you are not careful to limit the number of notifications. The goal should be one to three notifications a week and the best method to avoid sending multiple notifications is to segment your customer base.

How can I tell if my push notifications are successful?

Checking platform metrics can tell you your open rate, click-through rate, and how valuable your customers are.