WiBi

WiBi is a Kuwait-based IT and electronics retailer with a strong online presence and a reputation for genuine products at great prices. Born from its parent company, BurhanTec, during the 2008 global recession, WiBi has grown into a go-to destination for tech-savvy shoppers and deal hunters alike.

Kuwait-based electronics retailer WiBi completely transformed its mobile shopping experience by partnering with Twinr, leading to a 30% increase in repeat purchases, a 3x boost in user engagement, and a significant reduction in ad spend, all within just 90 days.

With more and more shoppers browsing on mobile, WiBi realized its mobile website wasn’t delivering the fast, intuitive experience users expected. Cart abandonment was rising, customer retention was dropping, and paid retargeting was eating into margins. The missing piece? A dedicated mobile app.

The Roadblock

Despite a loyal customer base, WiBi faced a challenge familiar to many growing eCommerce brands: mobile customers preferred apps, but WiBi only had a website.

Without a dedicated app, they struggled with:

As WiBi’s Project Manager Burhan Lalji put it:

“We knew our customers wanted the convenience and speed of a mobile app, we just needed a way to launch one without heavy development overhead.” – Burhan Lalji, Project Manager, WiBi

• Low retention- No push notifications meant fewer re-engagement opportunities.
• Cart abandonment- Shoppers dropped off before completing purchases.
• High ad spend- Retargeting via paid ads was costly and cut into ROI.
• Weak brand presence on mobile- No app meant fewer repeat touchpoints with customers.

The Solution: A High-Performance Native App With Twinr

Instead of spending months and massive resources developing a custom app from scratch, WiBi turned to Twinr, a no-code platform that enables brands to convert existing websites into fully functional native apps, quickly and affordably.

All of this was done with full design control, seamless syncing with their existing site, and minimal maintenance.

• Launch their app in weeks without writing code or duplicating work
• Enable a faster, app-first checkout experience
• Send real-time push notifications to recover abandoned carts and promote limited-time offers
• Deliver personalized promotions based on user behavior
• Reduce ad spend by re-engaging existing customers for free
• Strengthen their brand presence with a dedicated app icon on customers’ home screens

Real Mobile Impact

Before the app, WiBi’s mobile site was functional but cluttered. It didn’t feel built for mobile-first shopping. After the app launch, everything changed:

As WiBi’s Project Manager Burhan Lalji put it:

“The app’s sleek design and user-friendly features have significantly boosted our online sales. Twinr made it easy to manage our app seamlessly.”

• Repeat customers could now shop and re-purchase in just a few taps
• Flash sales were boosted by push notifications, creating urgency and conversions
• The homescreen app icon increased brand visibility, leading to more frequent interactions
• Users got a smoother, more intuitive mobile shopping experience, reducing friction at every step

The Takeaway: High Impact, Low Effort

WiBi’s journey shows that you don’t need a massive development team or huge budget to build a revenue-driving mobile app. By choosing Twinr, they skipped months of dev work, launched fast, and saw immediate business impact.

“Everyone on the team loved it. Our loyal customers immediately began using the app, and the feedback was overwhelmingly positive.”

Their new app didn’t just improve aesthetics, it delivered measurable growth, greater customer loyalty, and a new channel for engagement and sales.

If your eCommerce store is already delivering a great mobile web experience, you’re closer than you think to having your own branded app.