GFAM

Great American Family delivers original holiday movies, romantic comedies, and series that celebrate faith, family, and country. Loved by audiences for its uplifting content, GFAM has built a loyal community of viewers seeking wholesome entertainment.

Great American Family (GFAM), a U.S.-based television network known for family-friendly programming, completely transformed its audience engagement by partnering with Twinr. Within just the first month, they saw a 50% boost in viewership, higher audience retention, and improved accessibility for mobile-first viewers.

As more audiences shifted to mobile and on-demand viewing, GFAM realized its traditional TV-only approach wasn’t delivering the fast, interactive experience modern users expected. Retention was slipping, engagement was limited, and competition from streaming platforms was growing. The missing piece? A dedicated mobile app.

The Roadblock

As audience behavior shifted toward mobile and on-demand viewing, GFAM’s traditional broadcast model faced challenges:

“We wanted to make it effortless for our viewers to keep up with their favorite movies and shows, without losing the personal connection we’ve built.” – GFAM Team

• Limited digital interaction- TV-only content lacked interactive features
• Scheduling conflicts- Viewers often missed live shows without reminders
• Retention issues- No direct way to re-engage audiences between broadcasts
• Streaming competition- Competing with platforms offering flexible viewing
• Fragmented media consumption- Younger audiences spread across multiple devices and apps

The Solution: A High-Performance Native App With Twinr

Building a custom app from scratch would have taken too long in a fast-moving media landscape. GFAM needed a quick, no-code solution to launch a branded app that kept audiences informed, engaged, and connected, without the heavy costs and delays of traditional development.

All of this was achieved without writing code, while ensuring the app stayed fully aligned with GFAM’s brand identity and audience needs.

• Launch their app in weeks without building new infrastructure
• Send push notifications and reminders for upcoming programs and premieres
• Offer personalized watchlists so viewers could plan their schedules with ease
• Provide flexible streaming options to compete with larger platforms
• Deliver mobile-first access tailored for younger, on-the-go audiences
• Simplify content management for the GFAM team, with full design control

Real Mobile Impact

Before the app, GFAM’s audience could only access shows through TV schedules or the website, which lacked personalization and timely updates. It didn’t feel built for today’s mobile-first viewers.

“Twinr helped us develop our movie checklist app effortlessly. Its intuitive interface and customizable features simplified managing movie lists. Launching was smooth and efficient, and it exceeded our expectations.”

• Viewership jumped by 50% in the first month, driven by personalized notifications and watchlists
• Retention improved as fans returned more frequently for alerts and reminders
• Engagement climbed thanks to push notifications, easy mobile access, and interactive features
• Brand visibility grew stronger, with the app icon keeping GFAM top-of-mind for mobile-first audiences

The Takeaway: High Impact, Low Effort

GFAM’s move to mobile proves that even traditional broadcasters can engage audiences in new ways, quickly and cost-effectively. By choosing Twinr, they skipped months of development, launched fast, and saw immediate audience impact.

“Twinr helped us develop our movie checklist app effortlessly. Its intuitive interface and customizable features simplified managing movie lists. Launching was smooth and efficient, and it exceeded our expectations.”

Their new app didn’t just improve accessibility, it delivered measurable growth, stronger viewer retention, and a new direct channel for audience engagement.

If your media platform is already delivering a strong content experience, you’re closer than you think to launching your own branded app.