Burger Bae

Burger Bae is an India-based streetwear fashion brand known for bold, unapologetic, and trend-first designs. With a strong online presence and a cult following among Gen Z and millennial shoppers, Burger Bae has become a go-to destination for fashion-forward customers who expect seamless mobile experiences.

Streetwear brand Burger Bae partnered with Twinr to transform their online store into a high-performing native mobile app, doubling user engagement in just 90 days. The app reduced cart abandonment, increased repeat purchases, and delivered a bold, app-first shopping experience their fans love.

With more and more Gen Z and millennial shoppers browsing on mobile, Burger Bae realized its website wasn’t delivering the fast, effortless experience users expected. Cart abandonment was rising, retention was falling, and ad spend was cutting into margins. The missing piece? A dedicated mobile app that matched their brand’s bold identity.

The Roadblock

Despite a loyal customer base, Burger Bae faced a challenge familiar to many fast-growing fashion brands: mobile users preferred apps, but Burger Bae only had a website.

Without a dedicated app, they struggled with:

“Our fans are mobile-first. We needed an app that delivers the same bold, fast, and effortless experience our brand is known for, without a heavy dev lift.” – Burger Bae Team

• Low retention- No push notifications meant fewer re-engagement opportunities.
• Cart abandonment- Mobile users dropped off before completing their purchases.
• High ad spend- Retargeting through paid ads was expensive and affected ROI.
• Weak brand presence on mobile- No app meant fewer repeat touchpoints with customers.

The Solution: A High-Performance Native App With Twinr

Instead of investing months and resources into building a custom app from scratch, Burger Bae turned to Twinr, a no-code platform that converts existing websites into fully branded native apps - quickly and affordably.

All of this was done while keeping full design control, ensuring seamless syncing with their existing store, and requiring minimal maintenance.

• Launch their app in weeks without writing code or duplicating work
• Offer a smoother, app-first checkout for faster purchases
• Send instant push notifications to promote new drops and restocks
• Deliver app-only promotions that create urgency and drive conversions
• Reduce ad spend by re-engaging customers directly via the app
• Strengthen their brand presence with a dedicated app icon on customers’ devices

Real Mobile Impact

Before the app, Burger Bae’s mobile website worked, but it didn’t feel like a brand built for mobile-first shoppers. After launching the app, everything changed:

The app icon boosted recall and loyalty, keeping Burger Bae top-of-mind

“The feedback was amazing. Our customers immediately started using the app, and we saw a clear spike in engagement and conversions.”

• Engagement doubled, as customers preferred the faster, app-first experience
• Repeat purchases grew by 25% in the first 90 days
• Cart abandonment dropped significantly, with smoother checkout flows
• Push notifications drove traffic to new drops and flash sales

The Takeaway: High Impact, Low Effort

Burger Bae’s journey shows that building a powerful, revenue-driving mobile app doesn’t require a massive budget or months of development.

“The app is sleek, fast, and fully on-brand. It’s helped us grow without slowing us down. Twinr made the whole process effortless.”

If your eCommerce brand already delivers a great mobile web experience, you’re closer than you think to having your own native app.