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Why Mobile Apps are a Must-Have for the Clothing Industry

By Gaurav Parvadiya | Last Updated On February 15th, 2024

In recent years, the production of mobile apps has become a booming industry including clothing industry.

One buzz after another has been generated by mobile applications. There isn’t a single industry that has managed to elude the grasp of mobile apps. Business of Fashion statistics show that the fashion industry grew by roughly 2.5–3.5% in 2017, compared to about 3.1% in 2016. Meanwhile, according to Gartner’s calculations, the number of smartphones has already risen by 3.9% in 2016.

The fashion industry is vast, and trends are constantly shifting at a quick rate. After a few days, whatever is currently in demand will lose its appeal. Fashion is concerned with a person’s lifestyle and self-presentation. It is really challenging to sum up the style statement in a few sentences.

Why Brands Needs Mobile App

The need for fashion companies to engage with their clients online is one element driving the expansion of their digital presence. Customers no longer need to travel to their favorite stores and try on a big number of garments and accessories when it’s now simply a matter of a click.

However, convenience is not the sole factor, though it is a significant one. Personalized brand apps also contain marketing and brand awareness intentions, and statistics have supported the side of Fashion Apps as well. Brands are now creating and launching bespoke applications not only for purchase but also for discovery. As a result, it is now required that a brand provide you with the convenience of having a mobile app.

Main features that are needed for the Clothing Industry

The clothing industry needs essential features, from a user-friendly interface to reviews, to stay competitive. Twinr recommends below features to improve the online presence and customer experience of clothing industry businesses:

User-Friendly Interface

A user-friendly interface is critical for any e-commerce website but especially important for the clothing industry. Shoppers want a site that is easy to navigate, with intuitive menus, clear product categories, and straightforward search tools.

Product Catalog

Any fashion retailer knows the importance of a thorough product catalogue. Consumers should be able to search and browse a wide assortment of products with clear descriptions and high-quality photos.

Product Details

Any fashion retailer worth its salt knows the importance of a thorough product catalogue. Consumers should be able to simply search and browse a wide assortment of products with clear descriptions and high-quality photos.

Size and Fit Information

Speaking of sizing, providing accurate size and fit information is critical for any clothing retailer. Customers should be able to easily determine which size is right for them based on detailed size charts and fit guides.


Many online apparel stores now provide individualized suggestions to customers based on their browsing and buying habits, reflecting the rising popularity of personalization.

Shopping Cart and Checkout

A purchasing cart and checkout procedure that are simple to use are essential for a seamless customer experience. A few clicks should allow customers to add items to their cart, review their order summary, and finalize their purchase.

Payment Options

Credit cards, PayPal, and other digital wallets are all examples of convenient payment methods that can boost business and make customers happier.

Order Tracking

Building client trust and providing a satisfying shopping experience require offering real-time updates on the progress of orders, including tracking information.

Social Sharing

Social media (handles) is a powerful tool for promoting clothing products and building brand awareness. Integrating social sharing buttons into product pages can encourage customers to share their purchases with their networks.

Customer Service

A strong customer service program is critical for any clothing retailer. This includes offering multiple channels for customer support, such as phone, email, and live chat, as well as clear returns, exchanges, and refund policies.

Loyalty Programs

Rewarding loyal customers with special perks, such as discounts, free shipping, and early access to new products, can help to build customer loyalty and increase sales.

Push Notifications

Sending push notifications to customers about new products, sales, and other promotions can keep them engaged and interested in your brand.


Allowing customers to save items to a wishlist can encourage repeat visits to your site and provide valuable insights into customer preferences.

Return and Exchange

Offering easy and hassle-free returns and exchanges is essential for building customer trust and satisfaction.

Review and Ratings

Finally, providing a platform for customers to leave reviews and ratings on your products can help to build social proof and credibility and can also provide valuable feedback for improving your products and services.

Case Study

We want to showcase how Twinr can easily create an app for big clothing brands like H&M, offering various features to interact with their customers. For the Twinr capability demonstration purpose, using the Twinr Automation Engine, the H&M app was quickly developed with personalized push notifications, abandoned cart notifications, app onboarding, and custom fonts. 

H&M is a well recognized clothing brand out there in the market, and they are leveraging mobile apps to boost their revenue. If H&M builds this app with custom development it might have cost them thousands of dollars a year while using Twinr, during high inflation they could have saved thousands of dollars a year with menial cost with Twinr.

If anyone has doubts regarding Twinr capability, you can always schedule a meeting with our team to discuss your requirement and we will demonstrate the power of Twinr app builder.

Why Does the Clothing Industry Need Mobile Apps

The clothing industry has undergone significant transformations in recent years, and the emergence of mobile apps has further revolutionized how people shop for clothes. Twinr has conducted extensive research into the clothing industry and has found that mobile apps are crucial for businesses to stay competitive and meet the changing needs of consumers. Besides the benefits listed above, Twinr has found the following to be important:


Customers can save the hassle of going out to a store and instead shop for garments using a mobile app. Busy people who would benefit from going to physical stores more often can make great use of this function.


By providing their clients with exclusive discounts, targeted promotions, and loyalty programmes, apparel stores can increase their brand loyalty through the use of mobile applications.


With a mobile app, apparel merchants may reach a larger audience and effectively market their brands and products. Additionally, it can aid businesses in forging a consistent brand image throughout all platforms.


Customers can quickly and conveniently shop for a large selection of goods with a smartphone app, from the comfort of their own pockets. This function aids in maximizing productivity and simplifying the purchasing procedure.


The information gleaned from customers’ use of mobile apps, including their product preferences and shopping habits, is invaluable to the fashion industry.

Increased Customer Engagement

Features like individualized product suggestions and push notifications to keep customers informed and interested in mobile shopping apps.

Better Customer Experience

Mobile apps provide a better purchasing experience than traditional ways by providing convenient payment alternatives, instantaneous messaging, and individualized product recommendations.

Increased Sales

Mobile apps can help clothing retailers increase sales by offering personalized recommendations and promotions and making it easier for customers to complete their purchases.

Competitive Advantage

Having a well-designed and effective app might give you a leg up on the competition in the clothing business, where mobile app usage is rising.

Improved Customer Data Collection

Collecting client information through mobile apps like email addresses and preferences allows for more precise marketing strategies.

How Twinr Outperforms Traditional App Building

  • No coding required: Begin by inputting basic app information such as App Name, Website URL, Industry, and Platform. Twinr Automation Engine will generate a production-ready native app with all suggested settings in seconds.
  • Customizable: Design and features of your clothing app can be altered to better suit the user. There are a number of premade clothing templates available, if you didn’t like any, you can start with a blank template. Push notifications, in-app purchases, and other features can be added as well.
  • Safe: Twinr employs state-of-the-art security protocols to keep your information safe. Twinr will host your app on their servers, and you will have full control over who has access to your app’s data.
  • Cost-effective: Twinr offers excellent value for the money. Twinr offers 14 days free trial (no credit card required at all) then the user has to switch to any plan otherwise the user will lose the access to the app.
  • Increased reach: More people will be exposed to your content if you turn your website into a mobile app. Mobile devices allow your material to be accessed by those who don’t have access to PCs.

Overall, Twinr is a great clothing app builder for businesses that want to create a mobile app. It is easy to use, affordable, and secure.

Gaurav Parvadiya

Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.

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