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10 Creative Ways to Boost Sales with Your Ecommerce App

By Gaurav Parvadiya | Last Updated On February 15th, 2024

You can’t ignore the importance of a mobile app if you work in ecommerce or run an online store. Creating a mobile app is a strategic move towards growing your business due to increased online shopping via smartphones. Profiting from this trend can significantly boost ecommerce sales.

And if you already have an ecommerce mobile app, this article is specifically for you. Here, we’ll examine a few easy changes that can greatly improve your upsell figures.

10 Ways to Boost sales with your Ecommerce App

Now let’s look at these 10 tried-and-true strategies you can use today to increase your sales:

1. Make your app SEO-friendly

Search engine optimization (SEO) is a broader concept that covers various topics, and here are some considerations for newcomers.

  • Consider your user’s perspective.
  • What are they looking for?
  • How are your competitors offering solutions?

Pay attention to the content of the mobile app. This includes product names and descriptions, images, blogs, & other content you may have. Make sure the content answers your customers’ questions and uses language they might naturally use when looking for related products.

Furthermore, pay attention to the ASO factors like the app’s title, description, screenshots, and many more. Your keywords should be optimized so that when customers search for those keywords, your app might rank on the google play store & apple app store.

2. Increase your natural social presence.

With your online business, you will want to maximize digital engagement at every opportunity. One of the easiest & most effective methods to increase your sales is to give your social media channels a little extra attention and fill them with captivating images and videos.

If you already have a solid presence on social media channels with a core audience, now is the time to expand upon that. Increase the frequency of your posts & give a little more time to developing rich visual content & short, engaging videos.

Increasing engagement with your potential customers & followers improves the awareness of your brand. Encourage user-generated content & content sharing.

Ensure that business owners have a presence on the channels appropriate for your potential customers and direct your efforts there.

3. Build trust by offering social proof.

Nowadays, social proof is very important. Everything depends on how customers perceive products on social media. This can determine whether someone purchases from you, and in some cases, it can even have an overall brand-wide impact.

The cool thing is that social proof can help your ecommerce business grow and generate more revenue. Additionally, it’s vital for improving the visibility of your ecommerce application in search results.

Start by highlighting customers’ positive product reviews or comments about your product and services on your social media and retain your existing customers. It’s even better if well-known people like celebrities compliment your work. Thus, you can opt for influencer marketing that positively impacts your sales.

4. Incorporate Paid Advertising to Boost Your Ecommerce Sales

In addition to organic social media efforts, consider paid social marketing campaigns for ecommerce marketing. Paid ads help you reach new customers and increase ecommerce online sales by showing your social media content to your followers and target audience.

Social media platforms offer many ways to target the right audience with sponsored content. This lets you target content by location, buying interests, age, and gender. This precision lets you reach your ideal ecommerce audience.

Maintaining content consistency is crucial because social media users have short memories. One-month brands are easy to forget. To engage your audience, make sure your content is visible regularly.

To maximize paid ads, schedule them on a calendar. Consistent scheduling boost your sales and brand awareness.

Be creative for product marketing and design ad content so that it relates to customers and they find it engaging.

5. Chatbots Improve Customer Support and Interaction

Intelligent tools like chatbots help ecommerce operations. These chatbots have meaningful two-way conversations with customers, not just answering questions.

Add chatbots to your ecommerce store and let your customers enjoy live chat for instant solutions.

These chatbots will answer product questions and help customers with common queries like product details, delivery status, discount offers and more.

AI-powered chatbots learn from past interactions to tailor future conversations, which is fascinating. This adaptability helps with routine customer inquiries and chat backlogs. They reduce human support agent workload, streamlining customer service.

6. Enhance the Mobile Shopping Experience for Higher Conversions

Most people use smartphones to browse the internet in today’s digital world. You might miss important sales opportunities if your ecommerce mobile apps aren’t mobile-friendly. Make sure your app is compatible with all the devices like Android phones, iPhones, desktops, Macs, etc.

Mobile device compatibility is crucial. Prioritizing visual content over a lot of text is preferable, given the smaller screen size. Consider using bullet points and brief descriptions when text is required. Include videos to demonstrate your products if at all possible. Video-based product presentations are typically more popular with mobile shoppers.

Remember, the easier and more convenient you make a customer’s mobile online shopping experience, the more likely they will make a purchase.

Putting a high priority on a user-friendly mobile interface can greatly increase your conversion rates.

7. Create a “best sellers” list.

Making a “best sellers” list can excite customers about hot products. It appeals to the need to possess what everyone else is demanding.

The majority of ecommerce platforms have a built-in metric that identifies top sellers. These measurements are a part of thorough reports that include critical data on vendor performance, popularity, sales information, and other crucial metrics. These reports are crucial resources for building a special “Best Sellers” category on individual product pages.

Make sure to display the products enjoying the highest sales figures and the all-time best-sellers. Use reporting filters to segment products sold over various periods, whether by month, year, or even day. This marketing strategy lets customers discover and investigate the most popular products quickly.

8. Recover abandoned carts with emails.

Online stores face challenges with abandoned shopping carts. Nearly 70% of shoppers abandon check-outs, so only 3 out of 10 complete their purchases. Turning things around is possible. Popup-by-email marketing can help you remind visitors about their carts and encourage them to return to your website, increasing online sales.

Using emails to recover cart abandonment can help your online store grow. Start with these simple tips:

  • Time Matters: Send the first email an hour after the shopper leaves their cart, another 12 hours later, and a third 24 hours later.
  • Catchy Subject Line: Use “Don’t Miss Out!” or “Complete Your Purchase.”
  • Display the Product: Include a photo and description of the cart item. This can remind shoppers of their interests.
  • Easy Contact: Give customers a way to contact your support team if they have any issues buying.

These emails can help win back customers who changed their minds. These tips can help you convert abandoned carts into sales and increase sales.

9. Make Buying Easier at Checkout

Nearly one in five customers abandoned their online purchases in 2022 because the procedure was difficult to understand. More people may decide not to complete a purchase if the steps are too difficult or lengthy.

Making the checkout process easier involves:

  • Avoiding Making People Register Even If It Is Not Necessary: Don’t inquire further about someone’s employment. Ensure simplicity.
  • Allowing Purchases Without Account Creation: Some customers only desire a quick purchase. Offer them that choice.
  • Using Symbols or Messages, People Trust: Display symbols or messages that encourage people to buy from you.
  • Providing Multiple Payment Options: Let customers decide how they want to pay.
  • Offering Additional Items to Purchase: Offer additional items before they run out.

Making these adjustments may encourage more customers to complete their purchases from your online store.

10. Build an email list onsite.

Create an email list on your website. Even with social media, an email list is essential for long-term customer and prospect engagement. Here are some campaign suggestions:

  • Exit Intent Popup: Offer free shipping to site visitors who share their email addresses. So you can stay in touch after they leave.
  • Welcome Popup: Offer a 10% discount to new site visitors. A positive start is nice.
  • Content Upgrade Form: Ask visitors for their email to access a valuable ebook or special content. They get useful content, and you get their email.
  • Abandoned Cart Recovery: Send a reminder with a discount to someone who adds items to their cart but skips checkout.

Make signing up fun with gamified forms! Create a spin-the-wheel game where email sharing wins discounts or gifts.

These popups and forms are great because you don’t need tech skills. Omnisend simplifies their creation. Our video tutorial at the end of this section explains how to use them for your business.

The Bottom Line

Your sales figures may significantly change if you incorporate these tactics into your mobile ecommerce app. Personalized offers, exit-intent popups, gamified signup forms, and the convenience of mobile apps for shopping can all significantly increase user engagement and encourage conversions.

The cost of design, and ongoing maintenance of ecommerce mobile app development can make creating a customized ecommerce mobile app prohibitive.

An efficient and affordable substitute is to use Twinr to convert your current ecommerce website into a fully functional app. This method provides the advantages of using an app without the high cost. Utilizing Twinr will enable you to reduce development costs while offering your customers a seamless and user-friendly mobile app experience.

Thus, if you are interested or want to know more about us, reach us anytime, and one of our managers will help you schedule a quick call to help you understand how Twinr can be a game-changer for your growth processes.

Gaurav Parvadiya

Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.

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