Should you create app-only products or bundles in your Shopify store?

Shopify app-only products are redefining how top brands build loyalty and increase sales

Why Top Shopify Brands are Going All-In on App-Only Products

Scarcity, Demand, and Revenue

By offering app-only products, you can tap into the scarcity effect. Consider a boutique fashion store that releases VIP sneakers exclusively through their app. This makes customers feel special and encourages them to stay loyal. McKinsey reports that exclusivity can boost repeat purchases by 30%.

Your Secret Weapon: Personalization

Apps enable customized interactions - push notifications, specific deals, and tailored content. For instance, a beauty store may opt to send app-exclusive flash sales for profitable skincare products, possibly resulting in a 20% increase in repeat sales. Statista shows that personalized advertising boosts conversions by 15% to 30%.

Fewer Friction Points + Higher Conversion

Apps enhance the checkout experience - lessening the likelihood of abandoned carts. Median.co shows stores that offer exclusive app products experience conversion increases of up to 25%. Customers appreciate the convenience and buy more - more often.

Creating a Loyal Community

Your app’s exclusive products give off a “members-only” vibe that often encourages emotional loyalty. An eco-friendly Shopify seller introduced app-only VIP memberships and increased their repeat customer rate 2x in 3 months while receiving active brand loyalty.

Real Life Example

A vintage jewelry brand based on Shopify launched an app-exclusive “Collector’s Edition” line and shortly after, they saw an increase of repeat purchases by 40%. Several customers’ reviews refer to the buy as exclusive and being “in a select group,” enhancing the overall experience.

Why It’s a Strategic Win

This is about redefining your customer relationship. App-only models aren’t only about exclusivity. It’s about changing the relationship with the customer. Thanks to Twinr and no-code app creation, even the smallest teams can create app-only products and reach users directly on their mobile devices.

The Power of Bundles - Creating All-in-One, Sticky Shopping Experiences

Bundles are great for turning a casual browser into a buyer. Many customers appreciate “kits” like a skincare set, or a tech bundle, as it simplifies the shopping process and are typically offered at a discount. Statista states that with bundle offers, average order value can increase by up to 30% when done correctly.

Cross-Sell & Upsell Magic

A bundle can be suggested dynamically and personalized, especially with app users. App users can receive pet care bundles based on the curated suggestions, improving pet care cross-sell by 15% based on browsing behaviors.

Exclusive App-Only Deals

Promoting app-unique bundles discounted drives downloads and loyalty. “Download the app for exclusive seasonal bundles” is a great line to entice customers and change their shopping habits.

Long-Term Engagement & Habit Formation

Customers can engage more with seasonal or limited edition bundles to form a positive habit. A beauty brand that app users can publish specially curated “Summer Skin Care Bundle” engaged users to retain the app.

Example In Action

A gourmet food store on Shopify gave discounts to customers on bundles to encourage buy in on a monthly subscription. Users can receive discounts in the app they only receive on the app.

In under two months, AOV rose by 25%, and retention improved as loyalty increased even further.

Main Point

Bundles paired with Twinr, a no-code app solution, allow you to create and offer individualized, interactive, and dynamic shopping experiences to your customers and rapidly scale your business with minimal dev effort.

Should You Use Both? The Winning Strategy for Shopify Stores

Certainly. The combination of app-only offerings and exclusive bundles offer a potent marketplace and here’s why:

• Exclusivity + Convenience = Customer Loyalty and Higher Spend
• Dynamic Offers + Personalization = Greater Engagement and Increased AOV
• Segmentation + Data Insights = Smarter Marketing and Better Retention

Example:

A Shopify store selling outdoor gear launches an app-only adventure membership program and bundles seasonal gear - mountain gear for winter, camping kits for summer) - offering ongoing value that keeps customers loyal all year. This two-pronged strategy boosts revenue and optimizes customer lifetime value.

The Ultimate Ingredient: Personalization and Segmentation

Use the customer data gathered through your app, from purchase history to behavioral data, to personalize offers and increase relevance in real time. Twinr makes this a breeze with no code through the Build, Engage, and Analytics feature.

How to Assess the Right Choice for Your Shopify Store

Consider the Following:

• Do you want a focus on app-only products - VIP access, premium content, memberships? A higher repeat sales and loyalty will be a focus here.- Do you want to boost Average Order Value (AOV) and encourage product discovery? Create product bundles (kits, combo deals, and cross-sell) suggestions.
• Looking for insights and personalization? An app can offer data-rich interactions to help you refine your own strategy.
• Are you low on resources? Services such as Twinr allow you to rapidly test and deploy such strategies without heavy costs in development.

Pro tip:

Use split tests. For example, you can promote app-exclusive products to one segment of customers and promote bundles to another. Then, optimize your strategy based on the performance of the segments.

Conclusion: Books Growth on Shopify Powered by Apps and Bundles Using Twinr

Unlocking rapid growth on Shopify begins with the value and the flexibility of how you deliver your products. It can be the right mix of app-exclusive offers and the crafting of bundles that allows to delight and to increase the AOV. It will accelerate your growth beyond competitors.

Best of all, with Twinr, you can build such experiences entirely code-free, so you can focus on strategy and not on technical issues.

Are you excited to improve your Shopify store?

Use an integrated approach: launch your exclusive products and bundles, build your app, and accelerate the growth of your store without limitations. The store will not transform itself without you.