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Home » Blogs » How to Design App Store Screenshots That Drive Downloads
By Gaurav Parvadiya | Last Updated On May 14th, 2024
The human brain is wired to process visual content quickly, making images essential in app store optimization (ASO). With users spending just 7 seconds on a product page, app store & google play store screenshots can capture attention and convey messages instantly.
Studies show that users only read 20% of text on a page, but images draw attention and improve retention by up to 89% when combined with text. Screenshots for the app store aren’t just simple images; they’re professionally designed graphics that drive downloads.
This guide will explain how to design effective app screenshots, meet Apple and Google’s requirements, and implement best practices for success.
What, taking a few screenshots and publishing them is insufficient? Not really. These photos should be capable of much more than merely showcasing the app, as they are a crucial component of ASO. These are the main justifications for your concern.
The Android Store has a set of mandatory requirements which you must follow to make your app live. There are also recommended guidelines that are not obligatory, but following them will ensure that your app gets additional exposure throughout the Play Store.
Required guidelines:
The following mobile phone sizes and dimensions must be adhered to by PlayStore:
Minimum of two app screenshots
For a detailed outlook, check out our Complete Guide To Android Screen Resolutions And Sizes and start optimizing screenshots today.
The maximum dimension of the screenshots cannot exceed twice the minimum dimension. If your maximum dimension is 2000 pixels, for example, you cannot have a screenshot that is 2000 by 500 pixels, only 2000 by 1000 pixels. (Source)
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Showcase unique features in your mobile app screenshots to set it apart from competition is among the best app store screenshots best practices. You can show potential customers why your app is worth their time.
Image Source
In PlayStore images, GoDaddy Studio: Graphic Design effectively showcases its instant video and ability to remove backgrounds in seconds, which may not be available in other graphic design programs. Even if your app doesn’t have GoDaddy Studio’s features, their snapshot selection can teach you anything.
Tips: Checklist For Publishing IOS Apps
This method works for news and other apps as well as visual apps. Highlighting your app’s unique features can attract consumers and set it apart.
Users rush through the Application Store to discover an app that meets their wants or solves an issue. Thus, your app’s value must be explicit and digestible. Adding large subtitles to screenshots can help. This lets you exhibit your app’s user interface and highlight essential features in text.
However, balance is crucial. Avoid overwhelming users with too much text and utilize huge fonts. Statistics suggest that few users enlarge portrait screenshots, so make sure your captions are scannable on most devices.
Your screenshots should make it easy for people to comprehend and appreciate your app.
Your app’s marketplace page should reassure visitors that they’re in the proper place. Credibility is essential because people may not download an app if they doubt its genuineness.
Displaying your brand’s individuality can help. Use your website’s color palette and typography in screenshots. This instantly sets users at ease and reinforces your brand.
By branding your app screenshots, you can persuade existing users to click “Download” on your App marketplace page.
By integrating screenshots into one larger image, you may maximize Application Store screenshot space. This method showcases more of your app’s capabilities and produces a visually appealing App marketplace presence, like a landing page. This can distinguish your app.
Shopify and other successful applications follow this method. They use screenshots and isometric graphics to look trendy and professional.
You must also use the latest devices in your screenshots. Users may feel disconnected if your app is on an iPhone X but your screenshots are from an iPhone 5. Update screenshots to suit the latest flagship gadgets to look polished and current.
Don’t forget to check the screenshot requirement for app store connect and apple tv separately.
MockUPhone is great for gadget screenshots. You may instantly generate high-quality screenshots within phone frames to illustrate the latest smartphone versions.
User reviews in app store image might increase downloads like testimonials on landing pages.
User reviews are encouraged in the iOS and Android Stores, so use them wherever possible. Adding favorable media coverage, user testimonials, or app category rankings to your screenshots might boost their effectiveness.
Strava effectively uses this strategy by emphasizing a credible phrase, “The best app for runners in 2018,” This excellent use of screenshot space conveys the app’s worth and builds social proof. It makes Strava’s target audience apparent and underscores its value as a download.
Design your App’s marketplace page as a landing page. Like a website, you want to promote your app’s benefits and get people to act.
Each screenshot should highlight an app benefit or feature. This helps users rapidly realize your app’s value and differentiation.
Showing the app’s benefits will help consumers recognize and appreciate its features. Engagement and downloads may rise.
Image Source: Dropbox & Battlegrounds Mobile India
When an app Preview Video is included, install rates increase 25% because consumers prefer product videos to reading about them. The iOS and Google Play product Stores offer this feature to promote your product. The Video Preview is the first impression, so make it good.
Video Preview Guidelines: Apple App Store
Video Preview Guidelines: Google Play Store
Make sure your screenshots utilize as much area as possible and adhere to Apple and Google’s guidelines. It’s critical to know the appropriate app store screenshot sizes. Make sure your screenshots are up to date and work with the newest smartphones. Make separate images for Google Play and iOS.
Keep up with the requirements for screenshots:
Take screenshots in every available slot. Slots that are left unfilled, though not required, represent lost chances to highlight the advantages of your app. To give potential users an idea of what your app is about, try to submit at least 6 original, high-quality screenshots if you are unable to submit 10. The possibility of downloads rises when your app is clearly understood.
When choosing screenshots, be in mind that the two App Stores have differing screenshot limitations.
Investing your effort to create Screenshots for your application store listing that promote your app to prospective consumers is worthwhile.
These screenshots are the ideal spot to showcase everything from making a preview video to showcasing your 5-star reviews and exclusive app features. In order to assist you in consistently expand both your App Store presence and sales, these screenshots will support your App Store Optimization approach!
Don’t forget to check out Twinr for a powerful tool to convert website to app, helping you enhance your app’s visibility and reach. Connect with our team today to learn more about how Twinr can benefit your app strategy!
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.
It is fast, packed with features and quite easy to use. And the best part is, you don’t need to possess any coding skills to make use of it or invest a huge chunk of your time or money in website to app conversion.