How to reduce cart friction in WooCommerce mobile apps

WooCommerce cart friction is one of the biggest causes of revenue loss in mobile apps.

Stop Losing Customers: Value-Packed Strategies to Remove Cart Friction From Your WooCommerce Mobile App

How much money are you losing monthly due to the WooCommerce app losing your customers at checkout? — Your ecommerce business is losing customers due to cart friction at checkout — the silent killer of ecommerce success. There are so many issues that store owners have that can be fixed that is making a visitor hesitate to buy. With just a few simple changes you can almost instantly start increasing your sales.

In this guide, we will show you what industry giants like Shopify and Statista have proven to work to streamline the checkout bottleneck and keep customers going to the end from your WooCommerce mobile app.

Why Mobile Cart Abandonment Is Most Deadly And Should Be Considered Different From Desktop

Mobile shopping is so much more than a smaller screen – it is an entire new world with different user behaviors and friction points. According to McKinsey, over 70% of consumers like to shop through mobile apps but, app abandonment is 10 to 20% more than a desktop. Why – because when losing a few seconds to small delays, customers are very likely to quit if the app flow is confusing.

You’re losing your business money and this is serious – a lot. A lot a lot. A lot. Statista recently shared that shopping cart abandonment is a staggering $4.6 trillion.

Getting rid of friction in your WooCommerce mobile app is a must for your competition

Key Causes of Friction in WooCommerce Mobile Apps

Slow Loading

Research from Shopify states, 23% of conversions can be lost due to a 1-second delay in load time. Mobile users especially feel this as 3 seconds to load will cause a drop off in activity. Decreasing files sizes for images, scripts, and utilizing a CDN will all help website speed. Fast speed = more sales.

Confusing Checkout Steps

Mobile shoppers can be discouraged by multiple pages and having to create accounts or go through registration. Shopify states 64% of shoppers leave their carts due to complicated steps when checking out. The ideal checkout flow is as frictionless as possible, either as a single or multiple steps.

Limited Payment Options

Customers of all stores expect there to be a variety of seamless and secure checkout methods. The digital wallets of PayPal, Apple Pay, and Google Pay are a must have. McKinsey states the addition of simple, quick payment methods increases completed checkout transactions by 30%.

Hidden Fees

Surprise costs added right before an order is confirmed is the single largest contributor to cart abandonment. Transparent pricing to customers around shipping costs, taxes, and discounts, builds trust and decreases order time decision from the customer.

Lack of Trust & Brand Confidence

Trust can be lost due to poor UI, no reviews, no security badges, and inconsistent branding. A simple trust badge can increase conversion by 11%. Trust is essential even during checkout. (soruce: Baymard Institute)

Ways to Reduce Cart Friction – 7 Ways

1. Improve Your WooCommerce App Load Time

Apps that load in less than 2.5 seconds get better customer engagement. Use lightweight images (WebP format), make nonessential JavaScript load after, and activate CDN delivery. Optimized performance can lead to a 30% increase in completed checkouts, based on Shopify’s predictions.

2. Make Checkout Flow More Simple and Seamless

Aim to make your checkout a single, clean, and intuitive step. Use a single-page checkout with form autofill and progress indicators. Casual flow design is one of the reasons 50-60% of customers will leave during checkout.

3. Trust & Secure Payments

Add Apple Pay, Google Pay, PayPal, and local wallets. Use SSL and customer badge reviews to increase the perceived security of comfort and trust.

4. More Personalization and Upselling to Reduce Doubts

Create targeted discounts when users hesitate. For example, “Complete your order now for a 10% discount!” Stop almost leaving and convert data-driven triggers into sales.

5. Allow Easy Reordering and Saved Carts

Let your loyal customers repurchase in one tap easily and set up cart recovery reminders. Retargeting customers alone effectively recovers 25% of lost sales, confirmed by Shopify.

6. Use Exit-Intent-and Live Out Assistance

Use smart pop-ups like, “Need help? Chat with us now.” for unresolved queries. Having instant responses helps you close sales at the most crucial moment.

7. Provide Price Transparency with Easy Terms

Display the total amount up front and offer assurances such as, “100% Approved by the Apple Store!” – allowing customers to feel confident that their purchase will go through. It eliminates up to 15% of drop-offs at purchase completion.

How Twinr Helps to Eliminate Cart Friction in Your WooCommerce App

Twinr with zero coding turns your WooCommerce Store into a fast, app-like, smooth, and conversion-focused product.

With features like real-time sync, intuitive interface, and built-in analytics, you can detect friction points and make iterative changes to a controlled set of these features.

For example:

• Speed: Twinr’s application’s architectural design enables the application to perform at lightning speed.
• Engagement: Notifications sent encourage consumers to view personalized offers; also sent to remind consumers to come back to the application.
• Analytics: Identify points where consumers exit the application and make adjustments to improve the process.

Example: One retailer incorporated Push Notifications and simplified the checkout process. This retailer experienced a 30% drop in cart abandonment in three months.

Conclusion: *Incremental changes with the application of Twinr will allow you to gain the competitive edge and further revenue to outsell competitors. *

Conclusion: Cart Loss Is a Drain On Revenue

The pain points associated with cart abandonment can be quantified and are most importantly avoidable. Millennials and Gen Z consumers are particularly less tolerant of slow, cumbersome, and unsafe online environments.

Don’t allow small issues to impact your revenue. There are actionable insights that can be employed to improve speed, make the checkout process easier and provide a feeling of safety. If you want to improve your conversion rate, you will need to take action quickly.

Want to keep ahead of the pack? Check out Twinr’s no-code WooCommerce application builder to create your mobile checkout and making it revenue generating.

Questions and Answers: Getting Start with Improved Conversion

Q1: How big of a difference to revenue will removing friction points in the checkout process improve revenue?

A: Even a 10% decrease in friction can improve sales by 10% and that translates into thousands of dollars in revenue extra month.

Q2: What’s the easiest tweak I can implement today?

A: You can pick the easiest option available by streamlining the checkout process by making it step-less and, or not requiring signup to begin the checkout process.

Q3: Can I integrate multiple payment options easily?

A: Yes! Having multiple payment options and regional payment methods is processed in just a couple of clicks through Twinr.

Q4: How do I track where customers abandon my cart?

A: You can utilize the analytical dashboards to determine potential points of abandonment in the checkout process. With Twinr’s frictionless checkout, it’s easy to provide real-time data.

Q5: What’s the best way to re-engage people who left their carts?

A: Automating notifications and re-engagement emails with discounts, which capture drowned customers, are the best methods that have been proven to reengage 20 to 25 percent of their lost customers.