What is a D-U-N-S Number and how do you get one?

The D-U-N-S Number. Issued by Dun & Bradstreet, the Data Universal Numbering System (D-U-N-S) assigns a unique nine-digit identifier to your registered business. If you’re setting up a developer account as a company or organization, it’s mandatory  that you have a D-U-N-S number. While it’s optional for individual developers, many enterprise-level submissions on both platforms require it. Knowing when and how to get your D-U-N-S number not only speeds up your app store approvals but also ensures your app release doesn’t get delayed by incomplete credentials. In this guide, we’ll walk you through exactly how to apply for a D-U-N-S number, how long it takes, and what you need to prepare, so you can move forward without the bureaucratic roadblocks.

What Is a D-U-N-S Number?

D-U-N-S Number stands as a specific business identification system that Dun & Bradstreet (D&B) issues and maintains. A D-U-N-S Number functions as a business-specific digital identifier that enables validation of corporate identity to platforms such as Apple and Google.

Who Uses a DUNS Number?

• Apple Developer Program – Demands all companies to obtain an Apple Developer account before registration.
• Government agencies – For grants and official contracts
• Enterprise platforms– Business verification on enterprise platforms requires enterprise platforms to confirm business background and identity.
• Banks and Credit Check Agencies – For financial credibility reporting
• Vendors and Corporate Partners – To onboard you into enterprise ecosystems

Common Misconceptions

The DUNS number remains separate from both Tax Identification Numbers (TINs) and business licenses although developers often mistake them.

• The DUNS number for App Store and Play Store functions independently from local and national business licenses.
• The DUNS number functions exclusively for business identity verification and background checks.
• The DUNS number exists solely to verify business identity and provide credibility through worldwide databases.

Why Do You Need a D-U-N-S Number to Publish Apps?

Your need to obtain a DUNS number depends on your intended app publication platform.

Apple App Store:

The Apple Developer Program requires business or organizational registrants to possess a DUNS number during sign-up. Apple uses the DUNS number to verify your business identity before allowing you to represent your organization.

Google Play Store:

A DUNS number for Google Play Store serves as a verification speed booster in the app publishing process particularly for enterprise applications and managed Play business distribution.

Use Cases

A verified DUNS number:

• The DUNS number serves to validate your business authenticity when you enroll as a developer with Apple.
• Your app displays under your company name rather than a personal profile during listing.
• A verified DUNS number for App Store and Play Store serves as a useful tool for developers who release applications with sensitive or secure features such as finance or healthcare.
• The verification process helps Google validate enterprise developers particularly when they deploy their products to corporate managed Play Store environments.

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How to Apply for a D-U-N-S Number: Step-by-Step?

Applying for a D-U-N-S number is completely free and can be done online through official Dun & Bradstreet portals. Whether you’re preparing to publish on the Apple App Store or the Google Play Store (for enterprise-level accounts), the steps are simple and similar. Below, we’ve created a step-by-step guide to walk you through exactly how to apply, what information you’ll need, and how to avoid common delays. This guide is designed to help you secure your D-U-N-S number quickly—so you can move ahead with your app submission smoothly and confidently.

a. For Apple App Store Developers

To publish on iOS under a company account you must follow this procedure.

Step 1: Start by searching your business at Apple’s DUNS Lookup Tool.

Apple verifies DUNS listings when they appear in their database through a process that takes several business days. If not:

Step 2: Navigate to Dun & Bradstreet’s DUNS request page.

Complete the business details section by entering your information which includes all necessary company specifications.

• Legal business name
• Company website
• Phone number and address
• Number of employees
• Industry type

Step 3: You need to wait for D&B to provide confirmation after finishing Step 3. DUNS verification duration depends on both your business location and how well your information is presented and takes between 5–30 business days.

Step 4: The developer account will automatically receive your verified DUNS number after verification is complete. Enrollment procedures become possible after this step.

b. For Google Play Store Developers

DUNS number for Play Store serve a practical role when you need them for business applications or when working with Managed Google Play or during organization verification processes.

The requirement for a DUNS number exists when you develop business applications or when you operate on the Managed Google Play platform.

The setup process requires organization verification from you.

Step 1: Begin by accessing the D&B registration page at the first step.

Step 2: Provide:

• Business legal name
• Website URL and business email
• Physical address and phone number
• Business type (LLC, Corporation, etc.)

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Step 3: Your number will reach your registered email following completion of registration. Domain-branded email addresses like info@yourcompany.com should be used to prevent setup problems.

Step 4: You must include this number to your Play Console business profile or to the enterprise deployment steps when required.

How to Check If You Already Have a D-U-N-S Number?

To verify your DUNS number status start by visiting the D&B DUNS Lookup Tool. Here’s how to find out:

• Check your DUNS number using the tool at D&B DUNS Lookup Tool.
• Check the D&B DUNS Lookup Tool with your official business name and country and city information
• The DUNS number will display if you search through the system. You should request a DUNS number by following the previous steps if the tool does not show your number.
• Contact D&B support to update the incorrect information (such as outdated phone or address) before sending your application to Apple or Google.

Common Issues and How to Resolve Them?

“My business is not listed”

The DUNS lookup will not display your company so you must complete the application process through the D&B website. Your business details must be correct and consistent with official records. A business email provides faster verification during the process.

“I have a DUNS number but Apple says it’s invalid”

Apple identifies this problem when your DUNS number for App Store does not match what they have in their system. Verify that your company name and address along with legal format match exactly. Small discrepancies such as “Inc.” versus “Incorporated” will create problems during the process.

“My address doesn’t match”

Update your business address through the D&B portal before Apple or Google identify it as incorrect. The systems need several business days to complete their synchronization process. All your business records must display the new address information.

“It’s taking too long—can I expedite it?”

Dun & Bradstreet allows you to request faster review through their direct contact channels. The review process takes less time in the U.S. yet international users sometimes experience longer delays. You should have backup documentation ready to present upon request from D&B.

Final Checklist Before You Apply

• Make sure you possess the exact registered business name and a correct business address and phone number before you start the D-U-N-S number application process. 
• The verification process requires your Tax ID along with official business registration documents. 
• Your business should use a professional email address with your domain name & your website must be accessible to the public with consistent contact information. 
• The application needs a specific explanation regarding your DUNS number demand such as Apple Developer Program enrollment or Play Store business verification. 
• The accuracy of all provided information combined with consistent details throughout will accelerate the approval process.

Conclusion

The answer of how to get DUNS number right is a small step that plays a big role in launching your no-code app smoothly. Whether you’re publishing on the Apple App Store or setting up a verified presence on the Google Play Store, having this unique identifier ensures your business is recognized as legitimate and trustworthy. 

Applying early can help you avoid unnecessary delays during the app submission process. Remember to double-check your details, keep your records consistent, and follow up if needed. A little preparation now can save you days—or even weeks—later. Ready to get started? Here are the official Apple Developer enrollment guidelines and D&B registration portal. Good luck building your app!

FAQs About D-U-N-S Numbers for App Stores

Is a DUNS number free?

The official D&B website provides DUNS number applications without any cost.

Can I publish an iOS app without one?

The requirement to register as an individual developer is the only way to publish an iOS app. A business account at Company requires the assignment of a DUNS number.

What if I’m a freelancer or individual developer?

You don’t need a DUNS number. You should create an individual account by using your personal information on Apple or Google platforms.

Is it the same DUNS number for both Apple and Google?

The DUNS number functions as a universal identifier which remains constant across all systems in the market.

How long does it take to get a D-U-N-S number?

Getting a D-U-N-S number takes 4-8 weeks. It requires multiple touchpoints from you. Not following up with DNB will lead to delays. Some will claim 2-4 weeks, but the average is always longer. Foreign companies can expect 6-12 weeks of waiting.

Do I need to be a U.S.-based company to get a D-U-N-S number?

Not at all. Dun & Bradstreet issues D-U-N-S numbers in many countries, including Canada, the United Kingdom, Australia, and more. To see if your country is supported, simply visit the D&B website and select your country from the dropdown menu. If your region is listed, you can apply for a D-U-N-S number using the same step-by-step process.