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How to Boost Your App’s Exposure Using Smart App Banners

By Gaurav Parvadiya | Last Updated On June 3rd, 2024

It’s a smart move to drive traffic from your mobile website to your iOS and Android app to attract and keep new users. A simple way to increase downloads of Android and iOS apps is using smart app banners.

It is highly recommended to use Apple’s smart app banners and the Android equivalent. These advertisements only ask users of iOS or Android smartphones to install your app when they visit your website.

Keep reading to learn more about smart banners and how to integrate Apple’s smart app banners on your website easily.

What are Smart App Banners?

Apple’s smart app banners are pop-ups that appear as app users explore your mobile website, inviting them to download your app so they can continue surfing. It’s a great way of promoting apps with iOS and Android smart banners as it effortlessly bridges the web-to-app journey, transforming web users into app users who are more likely to make a transaction.

How do Smart App Banners Work?

Users can take one of two paths when using Smart App Banners for Android & iOS.

2. How do Smart App Banners Work

If the user has the app installed, deep linking will allow them to resume their previous activity. For instance, in the event that a user clicks on a pair of blue socks on your mobile website and is convinced to install your app by the smart banner, the app will launch with the same pair of blue socks they were looking at.

Alternatively, if the user has not already installed your app, they will be sent to the relevant app store to download and install it. In this case, the app will launch on the home page, where the user can return to the item they were considering.

Leading Brands’ Smart App Banner Implementations

Now that you understand smart banners, here are some examples.

Nike’s mobile website has a simple but appealing banner that encourages app downloads.

Other examples from well-known companies:

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These banners are prominent and customizable for each brand. Their designs differ but aim to simplify and improve app downloads.

How Can App Banners Be Added To My Website?

By including a line of code on your website, Apple allows you to integrate iOS smart banners into your mobile website.

However, there are limited options for promoting apps with smart app banners.

The only option to add Smart App Banners for Android & iOS to your website for both Apple and Android is to use the free plugin Smart App Banners. The smart app banners are only compatible with iOS and Safari and are completely non-customizable.

After turning on the plugin, select Settings -> App Banners and input the following: Author, App title, Price (if you’re selling your software), Apple App Store App ID, and Google Play App ID.

If you’re using WordPress and you want your app banners to appear on both Apple and Android devices, this is the simplest approach to install them.

How to Add App Banners Using Code?

You can accomplish this with a line of code if you’re happy with the limits, don’t want to install a plugin, and want the iOS smart app banners to appear.

Click Appearance -> Editor in your WordPress dashboard, then select header.php (or whichever file in your theme handles the <head> area of the HTML on your website) on the right.

Add this to the <head> section:

[codesyntax lang=”php”]<meta name=”apple-itunes-app” content=”app-id=123456789″>[/codesyntax]

Where your App Store ID is 123456789 (see how to find it below).

You’re done after you save.

Developers can use plugins that make it just as simple to accomplish. Your Android and Apple App IDs are all that are required.

How to Find Your iOS App Store ID?

Using iTunes to open the App Store URL and copy the data straight is the simplest method to obtain your iTunesStoreID or AppId.

Consider these steps:

  • Launch iTunes.
  • Look for your application.
  • Click the name of your app to copy the URL (PC users can also mouse-right-click the app name).
  • The format of app store URLs will be as follows:

http://itunes.apple.com/[country]/app/[App–Name]/id[App Id or Store Id]?mt=8 

Example URL:

https://itunes.apple.com/us/app/mobile-security-cloud-mdm/id567173760?mt=8 

How do you Locate the App ID on Android?

Go to Google Play and look for your application. You should be able to access your app at 

https://play.google.com/store/apps/details?id=com.twinr.android.yourappname. 

The app ID of your Android app is com.twinr.android.yourappname, and you must duplicate everything that comes after “id=” in this instance.

Advantages of Leveraging Smart App Banners on Android & iOS

iOS Smart app Banners are a potent tool for encouraging app downloads. It’s the best way to attract app users. You’re providing them with a simple means of improving their existing experience (which is why we spend 90% of our mobile time using apps instead of mobile browsers).

Nowadays, many people prefer to use smartphones to access the internet globally.

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This implies that you stand a decent possibility of being found by many people via the mobile web. Get them into your app and out of the browser so that you can:

  • Smart Visitor Detection: The iOS smart app banners discern the kind of device each visitor uses. The smart banners change to fit the device type—iOS or Android—so that every user has a customized experience. It also keeps the banner from appearing for users whose gadgets are incompatible, which increases productivity.
  • Non-Intrusive Placement: It occupies less screen real estate than traditional advertisements, which has the potential to affect the user experience negatively. With its discreet placement at the top of the page, users can explore the website without hindrance.
  • Non-Pushy Interaction: You can’t always compel users to download and explore your app without using invasive methods. The Android smart app banner solves this issue by including a simple button for consumers to dismiss it. This considerate approach guarantees a great user experience without overloading or upsetting guests.
  • Enhanced Trustworthiness: Users are more inclined to trust the App Banner because it is an official product, setting it apart from other commercials. Users are more likely to interact with the banner since they are sure it is a legitimate advertisement from the website. App downloads eventually increase due to this reliability, increasing click-through rates.

In general, adding an iOS smart banner or Android smart app banner to your website helps users find your app easily and builds the legitimacy and success of your mobile application.

The End Note

Promoting apps with smart app banners on both iOS and Android platforms is essential for all site and app owners. It’s a straightforward process; just install a plugin and you’re set.

Many people underestimate the significance of user acquisition despite the time and effort put into app development. Smart app banners are a low-complexity, easy way to draw consumers, especially if you have a mobile website.

Your website’s app downloads can rise dramatically with the addition of a smart banner, improving a number of important business indicators.

Gaurav Parvadiya

Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.

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