Why More Small Businesses Are Launching Mobile Apps in 2025

Mobile apps are essential for small businesses, even big ones, in 2025. If you want to engage customers, enhance or boost sales, and stay competitive in the market. With affordable no-code options like Twinr, even solopreneurs and smaller teams get to launch professional mobile apps without too many extensive resources. 

In this globally connected world, a small business has pressures to meet customer demand, which are often placed on their 6-inch screens. Coffee shops, boutiques, and even the service industry need mobile apps. All industries across the U.S. have realized the importance of mobile apps. 

The Mobile App Boom Among Small Businesses

When Apple opened its original Apple Store, it had like 500 apps available. By 2009, they started using phrases like “There’s an app for that” in TV advertisements. This was to show how many apps there were to use. Clearly, it was an aspirational marketing because there wasn’t an app for everything then. 

But today, that’s a reality. There’s an app for everything. Finding a new idea is a big task. Not building an app. Today the Apple Store hosts more than 2.2 million apps. It shows how the mobile app industry will be on a path of booming success. 

There were approx 299 billion app downloads in 2023 and this surge isn’t just limited to big corporations; even small businesses are getting their share. This is why the mobile apps industry is the new customer retention.

Why Small Businesses Are Embracing Mobile Apps

1. Enhanced Customer Engagement

Mobile apps are the primary source of interaction and customer engagement in this digital world. They get personalized interactions of push notifications, in-app messages and even exclusive or time-sensitive offers. This direct communication fosters stronger relationships & encourages repeat business.

2. Increased Sales and Revenue

Apps have a straightforward payment system, easier browsing for products, easier purchases, return options, and easy exchange options. Businesses with mobile apps show a surge in revenue and sales with the right marketing techniques.

3. Improved Brand Visibility

Having an app makes you more visible and improves credibility. Customers would be more likely to buy from you if you have an app as compared to a website only. Dedicated mobile apps make you seem trustworthy as you invest in your business. 

4. Competitive Advantage

The marketplace is pretty crowded. Mobile apps can help stand out from competitors, especially if yours is a small one. You can easily attract all kinds of customers based on your app design, features and seamless user experience.

5. Access to Valuable Customer Insights

Mobile apps often collect customer data in the form of certain personal details, usage patterns, browsing times, etc. These insights help find the best kind of products to market, which ones are not working, what makes a user stop, etc. This personalisation helps make the app better to use for customers. 

Real-World Success: DoMIThumbcoast App

The DoMIThumbcoast app is an example of how small businesses can use mobile technology to their advantage. Designed for boosting local shopping through geofencing, this app sends users notifications about promotions nearby. This also improves visibility for local shops and merchants. Ever since the launch, it has connected more than 80 merchants with its users, showing how mobile apps can help an entire community. (source)

Challenges to Mobile App Development

While the benefits of mobile apps are quite big, small businesses still face obstacles when trying to launch an app: 

• High Development Costs: Traditional mobile app development costs around $50,000 to $100,000, depending on complexity and features. 
• Long Development Timelines: The Development of apps takes time, especially if building from scratch. 
• Technical Barriers: Most business owners aren’t tech-savvy or don’t even know the most common knowledge in terms of mobile app building. This gap makes them  feel disappointed if they fail to explain their requirements well. 
• App Store Rejections: Submitting an app to Apple or Google isn’t always straightforward. Many apps get rejected for UX or compliance issues.
• Ongoing Maintenance: Updates, bug fixes, and new OS versions mean constant upkeep.

These challenges make business owners sceptical to mobile apps since they can lose out on money if it doesn’t go as planned. 

How to Avoid the Pitfalls of Mobile App Development

Building a mobile app from scratch can feel overwhelming, and for good reason. According to GoodFirms research, the average cost to develop a native app ranges from $40,000 to $150,000 and takes 4 to 9 months to launch. But thanks to no code mobile app building platforms like Twinr, SaaS founders can now bypass the traditional landmines of mobile app development without compromising quality.

1. Use What Already Works: Your Website

If your website is already bringing in orders or leads, you don’t need to start from scratch. A website-to-app converter lets you turn your existing site into a mobile app, keeping your design, branding, and customer experience intact.

2. Focus on Core Features First

When starting, focus on the features your customers use most,  whether that’s browsing products, booking services, or contacting you. It’s smarter to launch with a few key features and upgrade over time based on real customer feedback. (Think of it as growing your app alongside your business.)

3. Leverage Mobile-Optimized Templates

According To Google “62% of customers say a poor mobile experience makes them less likely to buy from a brand again”. Instead of designing everything yourself, use professionally built mobile templates. They’re designed to look great and work perfectly on phones — because mobile users expect a fast, easy experience.

4. Test, Test, and Test Again

Before you publish your app, test it carefully on different devices. A glitchy app can hurt your reputation fast, 88% of users say they delete an app after just two bad experiences.

Today, launching a mobile app is easier, faster, and more affordable than ever, and small businesses that act now are setting themselves up for stronger customer loyalty and bigger sales in 2025 and beyond.

Overcoming Barriers: No-Code Solutions

Historically, developing a mobile app required significant investment in time and resources. However, no code mobile app development platforms like Twinr have democratized app development. These platforms enable small business owners to convert their existing websites into fully functional mobile apps without any coding knowledge, significantly reducing development time and costs.

Build Your Native IOS/Android App with Twinr

Making a mobile app used to be super hard and cost a lot of money.  Not anymore. With Twinr, you can turn your website into a real mobile app for iPhones and Android phones — without needing to know anything about coding. 

Here’s why small businesses are loving Twinr:

• Turn Your Website into an App: If you have a website, Twinr can quickly turn it into a mobile app for iPhones and Android phones. You don’t have to build anything new.
• Make It Your Own: You can easily add your logo, pick your colors, and change how the app looks so it feels like your brand.
• Real-Time Updates: Every time you update your website, your app updates too — automatically. You never have to do double work.
• Easy on Your Budget: Twinr makes building an app affordable for small businesses. You don’t need to spend thousands of dollars to get started.
• Launch Fast: You don’t have to wait months to go live. With Twinr, your app can be ready in just a few days.

Start your free trial with Twinr today.

Conclusion

If you don’t have a mobile app in 2025, you are ages behind your competitors and seriously missing out on potential customers. Mobile apps aren;t some luxury anymore. It’s a necessity and with so many affordable options, it is the right investment for you. Twinr can easily help you make and launch your mobile app to enhance your visibility. Want an app? Try Twinr! 

FAQs

Q1: Do I need technical skills to create a mobile app with Twinr?

Twinr serves users who do not possess coding abilities. The user-friendly interface of the app leads users through the application development process.

Q2: How long does it take to launch an app with Twinr?

Many users can create and publish their app within a few days, depending on customisation needs.

Q3: Will my app be available on both iOS and Android?

Yes, Twinr supports publishing apps on both the Apple App Store and Google Play Store.

Q4: Can I update my app after it’s published?

Absolutely. All changes made to your website automatically synchronize with the application to maintain consistency.

Q5: Is there customer support available?

Yes, Twinr offers customer support to assist you throughout the app creation and publishing process.