Case Study
Kuwait

Location

IT and Electronics Retail

Industry

WiBi's Seamless Transition to Mobile App Drives Sales Growth

Mobile Mockup

The Outcomes

30% boost in repeat purchases within the first 90 days.

30% boost in repeat purchases Lower customer acquisition costs by re-engaging users through push notifications.

Higher conversion rates with a smooth, app-like shopping experience.

We chose Twinr to convert our online store into a mobile app, and it was a game-changer. The app's sleek design and user-friendly features have significantly boosted our online sales. Twinr made it easy to manage our app seamlessly.
Burhan Lalji

Project Manager

Introduction

WiBi is a Kuwait-based IT and electronics retailer with a strong online presence and a reputation for genuine products at great prices. Born from its parent company, BurhanTec, during the 2008 global recession, WiBi has grown into a go-to destination for tech-savvy shoppers and deal hunters alike.

Objectives

Kuwait-based electronics retailer WiBi completely transformed its mobile shopping experience by partnering with Twinr, leading to a 30% increase in repeat purchases, a 3x boost in user engagement, and a significant reduction in ad spend, all within just 90 days.

With more and more shoppers browsing on mobile, WiBi realized its mobile website wasn’t delivering the fast, intuitive experience users expected. Cart abandonment was rising, customer retention was dropping, and paid retargeting was eating into margins. The missing piece? A dedicated mobile app.

Key Challenges

Wibi, a growing DTC eCommerce brand, faced several hurdles in customer experience and retention:

No Mobile App:

Customers preferred shopping for electronics via mobile apps, but Wibi only had a website.

Low Customer Retention:

Without push notifications, re-engaging customers was challenging.

Cart Abandonment Issues:

Users left without purchasing, causing increase in cart abandonment rates.

High Advertising Costs:

Retargeting website visitors was expensive and inefficient and affected the ROI.

Lack of Brand Presence:

No dedicated app meant fewer repeat interactions with customers.

Our Solution

Wibi partnered with Twinr to quickly convert their eCommerce website into a mobile app, unlocking new opportunities to increase sales and engagement:

  • Seamless mobile shopping experience with a fast, app-based checkout.
  • Instant Push notifications to recover abandoned carts and announce exclusive deals.
  • Personalized offers & promotions to boost conversions.
  • Reduced ad spend by retargeting users directly via the app.
  • Increased brand visibility with a dedicated mobile presence.
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