Case Study
Kuwait

Location

IT and Electronics Retail

Industry

WiBi's Seamless Transition to Mobile App Drives Sales Growth

Mobile Mockup

The Outcomes

30% boost in repeat purchases within the first 90 days.

30% boost in repeat purchases Lower customer acquisition costs by re-engaging users through push notifications.

Higher conversion rates with a smooth, app-like shopping experience.

We chose Twinr to convert our online store into a mobile app, and it was a game-changer. The app's sleek design and user-friendly features have significantly boosted our online sales. Twinr made it easy to manage our app seamlessly.
Burhan Lalji

Project Manager

Introduction

WiBi (Want IT. Buy IT.) emerged from humble beginnings during the 2008 global recession when three brothers founded BurhanTec, its parent company. With a significant online presence, WiBi has become a go-to destination for consumers seeking genuine electronics and daily deals.

Objectives

To enhance customer engagement and streamline operations, WiBi aimed to provide a seamless shopping experience by transforming their online platform into a mobile application.

This initiative sought to drive loyalty and AOV, reduce dependency on their website as a sales channel, and build long lasting customer relationships.

Key Challenges

Wibi, a growing DTC eCommerce brand, faced several hurdles in customer experience and retention:

No Mobile App:

Customers preferred shopping for electronics via mobile apps, but Wibi only had a website.

Low Customer Retention:

Without push notifications, re-engaging customers was challenging.

Cart Abandonment Issues:

Users left without purchasing, causing increase in cart abandonment rates.

High Advertising Costs:

Retargeting website visitors was expensive and inefficient and affected the ROI.

Lack of Brand Presence:

No dedicated app meant fewer repeat interactions with customers.

Our Solution

Wibi partnered with Twinr to quickly convert their eCommerce website into a mobile app, unlocking new opportunities to increase sales and engagement:

  • Seamless mobile shopping experience with a fast, app-based checkout.
  • Instant Push notifications to recover abandoned carts and announce exclusive deals.
  • Personalized offers & promotions to boost conversions.
  • Reduced ad spend by retargeting users directly via the app.
  • Increased brand visibility with a dedicated mobile presence.
Expert Assistance

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