Case Study
Global

Location

EdTech

Industry

Empowering Learners Everywhere: Traverse's Seamless Shift to Mobile

Mobile Mockup

The Outcomes

20% increase in daily active users

Higher retention via push notification reminders

25% reduced churn through improved convenience

Increased engagement & platform time

Creating our learning app with Twinr was transformative. Its user-friendly platform and robust features seamlessly deliver content, turning our vision into reality effortlessly and with remarkable effectiveness.
Dominic Zijlstra

Traverse

Introduction

Traverse is a revolutionary learning platform designed to help users take better notes, build long-term knowledge, and truly understand complex concepts. By integrating mind maps, spaced repetition, and interconnected notes, Traverse empowers learners to retain information more effectively.

Objectives

To enhance user experience and boost retention, Traverse sought to expand its platform by launching a dedicated mobile app.

By shifting from a web-only model to a mobile-first experience, Traverse aimed to create a seamless, distraction-free learning environment that allowed users to access their notes anytime, anywhere.

Key Challenges

This EdTech faced several challenges in enhancing user experience and engagement:

No Mobile App:

Traverse operated solely as a web platform, limiting accessibility for users who preferred studying on mobile.

Drop-off in Learning Consistency:

Users often forgot to revisit their notes, leading to a decline in knowledge retention.

Limited Engagement

Without mobile push notifications, re-engaging users and reminding them to review their notes was challenging.

High Churn Rate:

Many learners started using Traverse but didn’t stick with it due to the lack of mobile accessibility.

Missed Growth Opportunities:

Competitors with dedicated apps had better retention and user engagement.

Our Solution

Traverse partnered with Twinr to seamlessly transform their web-based learning platform into a high-performance mobile app, for a more engaging and effective study experience:

  • Seamless Mobile Access – Users can now review notes, mind maps, and spaced repetition prompts on the go.
  • Push Notifications for Study Reminders – Personalized reminders help users stay on track with their learning goals.
  • Offline Learning Mode – Users can continue reviewing their notes even without internet access.
  • Better Retention with an Intuitive UX – A mobile-friendly design enhances focus and reduces distractions.
  • Lower Churn, Higher Engagement – The mobile app keeps users coming back, improving long-term retention.
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