Case Study
United States

Location

Media & Entertainment

Industry

GFAM Boosts Viewer Engagement With Their New Mobile App

Mobile Mockup

The Outcomes

50% boost in viewership within the first month.

Increased engagement and retention through push notifications.

Higher engagement rates with a smooth, app-like viewing experience.

Twinr helped us develop our movie checklist app effortlessly. Its intuitive interface and customizable features simplify managing movie lists. Twinr made launching our mobile app smooth and efficient, exceeding our expectations.
Miles Phillips

Team Member

Introduction

Great American Family delivers original holiday movies, romantic comedies, and series that celebrate faith, family, and country. Loved by audiences for its uplifting content, GFAM has built a loyal community of viewers seeking wholesome entertainment.

Objectives

Great American Family (GFAM), a U.S.-based television network known for family-friendly programming, completely transformed its audience engagement by partnering with Twinr. Within just the first month, they saw a 50% boost in viewership, higher audience retention, and improved accessibility for mobile-first viewers.

As more audiences shifted to mobile and on-demand viewing, GFAM realized its traditional TV-only approach wasn’t delivering the fast, interactive experience modern users expected. Retention was slipping, engagement was limited, and competition from streaming platforms was growing. The missing piece? A dedicated mobile app.

Key Challenges

GFAM faced several challenges in evolving digitally:

Limited Digital Interaction:

Traditional broadcasts lacked interactive features for engaging viewers.

Scheduling Conflicts:

Viewers often missed live shows due to fixed schedules and had option to track showtimes.

Audience Retention:

Re-engaging viewers was difficult without direct communication channels.

Competition from Streaming Services:

OTT platforms intensified competition, challenging GFAM's digital offerings.

Fragmented Media Consumption:

Younger audiences' multi-platform consumption challenges traditional attention-capturing methods.

Our Solution

GFAM made a no-code move and launched their website as an app with Twinr to boost user engagement.

  • Viewers can create personalized watchlists and engage with content through mobile app.
  • Push notifications and reminders kept users updated on upcoming programs.
  • Personalized alerts and updates kept viewers engaged with new content.
  • Users enjoyed flexible streaming options, competing with top digital platforms.
  • The app made GFAM content easily accessible to younger, mobile-first audiences.
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