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Great American Family delivers original holiday movies, romantic comedies, and series that celebrate faith, family, and country. Loved by audiences for its uplifting content, GFAM has built a loyal community of viewers seeking wholesome entertainment.
Great American Family (GFAM), a U.S.-based television network known for family-friendly programming, completely transformed its audience engagement by partnering with Twinr. Within just the first month, they saw a 50% boost in viewership, higher audience retention, and improved accessibility for mobile-first viewers.
As more audiences shifted to mobile and on-demand viewing, GFAM realized its traditional TV-only approach wasn’t delivering the fast, interactive experience modern users expected. Retention was slipping, engagement was limited, and competition from streaming platforms was growing. The missing piece? A dedicated mobile app.
As audience behavior shifted toward mobile and on-demand viewing, GFAM’s traditional broadcast model faced challenges:
Limited digital interaction- TV-only content lacked interactive features
Scheduling conflicts- Viewers often missed live shows without reminders
Retention issues- No direct way to re-engage audiences between broadcasts
Streaming competition- Competing with platforms offering flexible viewing
Fragmented media consumption- Younger audiences spread across multiple devices and apps
“We wanted to make it effortless for our viewers to keep up with their favorite movies and shows, without losing the personal connection we’ve built.” – GFAM Team
“We wanted to make it effortless for our viewers to keep up with their favorite movies and shows, without losing the personal connection we’ve built.”
– GFAM Team
Building a custom app from scratch would have taken too long in a fast-moving media landscape. GFAM needed a quick, no-code solution to launch a branded app that kept audiences informed, engaged, and connected, without the heavy costs and delays of traditional development.
With Twinr, GFAM was able to:
Launch their app in weeks without building new infrastructure
Send push notifications and reminders for upcoming programs and premieres
Offer personalized watchlists so viewers could plan their schedules with ease
Provide flexible streaming options to compete with larger platforms
Deliver mobile-first access tailored for younger, on-the-go audiences
Simplify content management for the GFAM team, with full design control
All of this was achieved without writing code, while ensuring the app stayed fully aligned with GFAM’s brand identity and audience needs.
Before the app, GFAM’s audience could only access shows through TV schedules or the website, which lacked personalization and timely updates. It didn’t feel built for today’s mobile-first viewers.
Viewership jumped by 50% in the first month, driven by personalized notifications and watchlists
Retention improved as fans returned more frequently for alerts and reminders
Engagement climbed thanks to push notifications, easy mobile access, and interactive features
Brand visibility grew stronger, with the app icon keeping GFAM top-of-mind for mobile-first audiences
As GFAM’s Miles Phillips put it:
“Twinr helped us develop our movie checklist app effortlessly. Its intuitive interface and customizable features simplified managing movie lists. Launching was smooth and efficient, and it exceeded our expectations.” – Miles Phillips, GFAM Movie Checklist
“Twinr helped us develop our movie checklist app effortlessly. Its intuitive interface and customizable features simplified managing movie lists. Launching was smooth and efficient, and it exceeded our expectations.”
– Miles Phillips, GFAM Movie Checklist
GFAM’s move to mobile proves that even traditional broadcasters can engage audiences in new ways, quickly and cost-effectively. By choosing Twinr, they skipped months of development, launched fast, and saw immediate audience impact.
Their new app didn’t just improve accessibility, it delivered measurable growth, stronger viewer retention, and a new direct channel for audience engagement.
If your media platform is already delivering a strong content experience, you’re closer than you think to launching your own branded app.
See how Twinr can help you launch fast, engage more viewers, and keep your audience coming back, without extra dev work.