Case Study
USA

Location

Media and Entertainment

Industry

How GFAM Enhanced Viewer Engagement Through Mobile App

Mobile Mockup

The Outcomes

50% boost in viewership within the first month.

Increased engagement and retention through push notifications.

Higher engagement rates with a smooth, app-like viewing experience.

Twinr helped us develop our movie checklist app effortlessly. Its intuitive interface and customizable features simplify managing movie lists. Twinr made launching our mobile app smooth and efficient, exceeding our expectations.
Miles Phillips

Team Member

Introduction

Great American Family (GFAM) is a television network that offers family-friendly shows, including original holiday movies, romantic comedies, and popular series that focus on faith, family, and country.

Objectives

GFAM sought to enhance viewer engagement by developing a mobile app. They partnered with Twinr, a no-code platform to convert their websites into mobile app.

This app enables users to stay updated on the latest programming and plan their viewing schedules with ease.

Key Challenges

GFAM faced several challenges in evolving digitally:

Limited Digital Interaction:

Traditional broadcasts lacked interactive features for engaging viewers.

Scheduling Conflicts:

Viewers often missed live shows due to fixed schedules and had option to track showtimes.

Audience Retention:

Re-engaging viewers was difficult without direct communication channels.

Competition from Streaming Services:

OTT platforms intensified competition, challenging GFAM's digital offerings.

Fragmented Media Consumption:

Younger audiences' multi-platform consumption challenges traditional attention-capturing methods.

Our Solution

GFAM made a no-code move and launched their website as an app with Twinr to boost user engagement.

  • Viewers can create personalized watchlists and engage with content through mobile app.
  • Push notifications and reminders kept users updated on upcoming programs.
  • Personalized alerts and updates kept viewers engaged with new content.
  • Users enjoyed flexible streaming options, competing with top digital platforms.
  • The app made GFAM content easily accessible to younger, mobile-first audiences.
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