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50% boost in viewership within the first month.
Increased engagement and retention through push notifications.
Higher engagement rates with a smooth, app-like viewing experience.
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Great American Family delivers original holiday movies, romantic comedies, and series that celebrate faith, family, and country. Loved by audiences for its uplifting content, GFAM has built a loyal community of viewers seeking wholesome entertainment.
Great American Family (GFAM), a U.S.-based television network known for family-friendly programming, completely transformed its audience engagement by partnering with Twinr. Within just the first month, they saw a 50% boost in viewership, higher audience retention, and improved accessibility for mobile-first viewers.
As more audiences shifted to mobile and on-demand viewing, GFAM realized its traditional TV-only approach wasn’t delivering the fast, interactive experience modern users expected. Retention was slipping, engagement was limited, and competition from streaming platforms was growing. The missing piece? A dedicated mobile app.
GFAM faced several challenges in evolving digitally:
Traditional broadcasts lacked interactive features for engaging viewers.
Viewers often missed live shows due to fixed schedules and had option to track showtimes.
Re-engaging viewers was difficult without direct communication channels.
OTT platforms intensified competition, challenging GFAM's digital offerings.
Younger audiences' multi-platform consumption challenges traditional attention-capturing methods.
GFAM made a no-code move and launched their website as an app with Twinr to boost user engagement.
Get started with Twinr today!