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50% boost in viewership within the first month.
Increased engagement and retention through push notifications.
Higher engagement rates with a smooth, app-like viewing experience.
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Great American Family (GFAM) is a television network that offers family-friendly shows, including original holiday movies, romantic comedies, and popular series that focus on faith, family, and country.
GFAM sought to enhance viewer engagement by developing a mobile app. They partnered with Twinr, a no-code platform to convert their websites into mobile app.
This app enables users to stay updated on the latest programming and plan their viewing schedules with ease.
GFAM faced several challenges in evolving digitally:
Traditional broadcasts lacked interactive features for engaging viewers.
Viewers often missed live shows due to fixed schedules and had option to track showtimes.
Re-engaging viewers was difficult without direct communication channels.
OTT platforms intensified competition, challenging GFAM's digital offerings.
Younger audiences' multi-platform consumption challenges traditional attention-capturing methods.
GFAM made a no-code move and launched their website as an app with Twinr to boost user engagement.
Get started with Twinr today!