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Home » Blogs » How to Win Back Users Who’ve Gone Cold (Without Spamming Them)
By Gaurav Parvadiya | Last Updated On December 10th, 2025
Losing users doesn’t have to mean losing revenue. Brand owners who only see the financials and think the only way to cash flow is through acquiring new users are neglecting one of their most valuable assets: their current user base. According to McKinsey, it is 25 times more expensive to acquire new customers than it is to retain an existing customer, yet so many companies try to recoup the revenue from users they have also drained with spam campaigns. Spam campaigns try to win bids and user attention, but erode trust and reputation.
The truth is: Losing users with tone-deaf reengagement campaigns is as disengaging as none at all, leading to uninstalls and damaged brand reputation, loyalty, and trust. But top brands have it figured out; with attuned disengagement of the highest order user re-engagement is possible without toting the disengagement mute button.
In this guide, we detail 7 proven strategies to win back dormant or “cold” customers that are effective, ethical, and scalable. And we show how no-code app engagement tools – like Twinr – equip you to do them easily, and at scale.
Why do users disengaging and shifting the users’ experience disengagement balance to the movement of their wallets (and brand reputation)? This is the question we need to address before diving into strategies that will help recoup revenue lost from disengaged and dormant users.
Some McKinsey estimates claim acquiring new customers is five to 25 times more expensive than getting previously disengaged users to reactivate. In addition, users who are inactive but still generate revenue: users who are inactive but will become re-engaged after a favorable notification, generally spend more than 30% with a brand after re-engagement. Failing to re-engage users results in Users putting significant value on the content.
Powerful imaging: A one-size-fits-all message is spam. Shopify’s analysis suggests personalized push notifications can boost conversion rates by more than 30%.
Practical step: Use your app analytics (or no-code platform Twinr) to create segments based on inactivity, previous purchase, or browsing history. For example, segment users inactive for 30 days versus 90 days. Craft tailored discount or content messages and target each group accordingly.
Twinr tip: Use a no-code engagement platform to build automation rules that trigger personalized notifications to save time and reduce errors.
Contrarian insight: Delivering more messages isn’t the answer. Delivering better messages is.
How: Shift the focus from delivering sales- driven messages to more actionable value (in sales terms). For example, an eCommerce app notification: “Complete your purchase and receive an automatic 10% discount. Your cart items are waiting.” is more actionable than the countless broadcast promos users receive.
Fact Personalized push notifications receive an average of 8% click-through rates compared to 3% for messages that are not tailored to the recipient. (Statista).
Operational tip Utilize data to pinpoint certain behaviors that can be used to target specific offers or tips (i.e. abandoned carts or skipped content).
Key insight Most effective re-engagement occurs at what can be described as the Goldilocks moment—just the right time.
How using inactive period detection combined with behavior triggered in app messages or push notifications to deliver a timely message. If a user has your app but has not logged in for 2 weeks to generate an in-app message that emphasizes the new offerings or content available.
Twinr advantage You can leverage no-code workflows to set up these triggers easily.
Bold statement Limited time offers provide urgency to the message—without the spammy feel.
How Infrequent buyers or app users are re-engaged by sending early access offers or personalized discount codes. The key component is that time limits and exclusivity are used to create the incentive.
Stat: Scarcity increases conversion rates by an average of 60%.
Tip: Use no-code solutions to incorporate timers or personalized coupons into your campaign.
Why: Sometimes disengagement occurs for reasons that the user has not expressed.
How: Use short surveys to gather feedback on why the user has stopped engaging. This information can help you improve the onboarding experience, enhance your content, or improve the overall stability of your app.
Pro tip: There are no-code survey solutions that can automate the collection of feedback when users become inactive. This makes it possible to make data-driven adjustments quickly.
Contrarian twist: Re-engagement does not always have to involve discounts or special offers. Sometimes, it is enough to provide information.
Method: Provide tips, how-to guides, or insider news to keep users thinking of your app as an authoritative resource.
Example: If you have an app that serves local restaurants, you can provide articles like “Top 5 Ways to Attract More Diners,” helping users and positioning your brand as resourceful rather than overly promotional.
Powered by: No-code solutions allow you to automate drip campaigns and tailor them to user activity signals, so you can keep engagement high without spamming.
The no-code engagement solution, Twinr, allows marketing and product teams to build, automate and optimize win-back campaigns without developer intervention.
This way, you avert the “spam trap”: sending users personalized messages and relevant materials to reactivate the users once more.
A Shopify Merchant found an increase of 20% in repeat purchases due to the implementation of behavior-triggered push notifications focusing on abandoned carts and personalized discounts. This merchant opened the No-Code solution to user segmentation to trigger offers when there was a drop in interest.
A regional news outlet was able to increase reader retention by launching custom-breaking news alerts through a no-code engagement system, tailored to the reader’s previously exhibited habits. This system also increased the number of active daily users by 2x.
A restaurant chain used specific in-app messages targeting patrons who had not visited in three months. This campaign successfully re-engaged 15% of inactive users and resulted in increased bookings along with gaining positive feedback.
The process of regaining lost users is not a burden, but rather, an opportunity. It is a matter of valuing user preferences, adding personalized value, and using no-code tools to automate and scale your actions.
Keep in mind:
The inactive users in your existing user ecosystem is a treasure trove of value. It is time to engage it the right way. Targeted, minor wins can convert inactive users to your strongest promoters and sales contributors.
Q1: How do I determine which users are more likely to return?
A: With the help of analytics, find users who have been inactive for over 30 days and determine which of these used to be highly active. Segment the users based on their purchase history, level of engagement, or specific actions done in-app. No-code automation tools are great for doing this.
Q2: What are the best channels for re-engagement?
A: By far, the best channels for re-engagement are push notifications and in-app messages because they have the highest immediate effects. Follow up with emails, which are also very effective, particularly for time-sensitive offers.
Q3: Can I automate these strategies without any coding?
A: With tools such as Twinr, yes! No-code platforms allow rapid implementation of behavior-triggered workflows, notifications, and surveys designed in minutes without involving a developer.
Q4: What is the trick to not bothering your users?
A: Limit the amount of messages sent, make offers relevant, and always provide a quick way to opt out. Shift your focus to providing value with your messages instead of sending messages with any ‘noise’.
Q5: How soon do results appear?
A: If done correctly, targeted re-engagement campaigns are very likely to show re-engagement results in a matter of weeks, especially if a strong no-code automation solution is already active.
Gamma Link:
https://gamma.app/docs/How-to-Win-Back-Users-Whove-Gone-Cold-Without-Spamming-Them-x4xr25smatk43rg?mode=doc
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.