Convert your website to an app, design custom screens, engage users, and track insights — all with Twinr.
Get customized mobile app solutions for every industry and platform.
Your knowledge hub for seamless mobile app creation and optimization!
Home » Blogs » Push vs SMS for WooCommerce users: Which channel converts better?
By Gaurav Parvadiya | Last Updated On December 7th, 2025
Stores are using WooCommerce and spend thousands on marketing but fall short using the two most effective marketing channels – SMS and Push Notifications. Everyday marketing channels have lesser value and become add-ons while failing to capture the essence of the two most effective channels. But which one drives more sales?
There is data and customer success to prove how to use both through Twinr without any coding and integrated smoothly.
In today’s market, timely, personalized engagement can make a difference between a lost customer and a loyal, repeat customer. Email marketing is still prevalent, but more recent studies show that push notifications and SMS marketing outperform email marketing, both in terms of open and click rates.
So what is the, what some have called, the \”king of marketing?\” Is it the alluring push alert that provides instant curiosity, or is it the more personalized SMS that feels like a two-way conversation? The truth is both have their time and place, but using both strategically drives the highest conversion rates.
Let’s take a look into both, using industry data of Shopify and McKinsey, to show what marketing ROI is best, for the WooCommerce entrepreneur – and how to use it, effortlessly, on Twinr’s no-code platform.
These are brief messages sent to targeted customers, even when they’re not using the app. Push notifications are meant to announce flash sales, recapture lost sales, and re-engage previous customers. Unlike email and SMS, push notifications are visually more distracting, though more acceptable.
Research by Localytics states that push notifications are able to achieve 70% more engagement than email. They are, therefore, good for reminding customers to take action, especially for time-sensitive activities, such as when items are about to sell out or when items have been left in their cart.
Jamie, a WooCommerce fashion store owner said, ‘Integrating push notifications through Twinr, we achieved a 25% recovery of abandoned carts, just within a month,’ This is a truly remarkable feat. Customer conversion of previously hesitant customers who received limited, but relevant push notifications about an ongoing flash sale or an exclusive discount offer, was overwhelming for them, yet positively facilitated the purchase process.
SMS Campaigns: An Urgent, Personalized Direct Line.
Why is SMS Marketing an Indispensable Tool?
SMS (short message, mobile message or text message) is the temporary direct sending of messages through mobile network operators. Given that it is a more personal means of communication, it is perceived as much more exclusive, with an open rate of 98% (EZ Texting) within a few minutes. This makes it ideal for sending time-critical promotions or order confirmations.
“Our SMS campaigns integrated by Twinr have increased weekly repeat orders by 35%,” says Alex, a WooCommerce merchant that sells pet products. Customer loyalty is maintained and immediate purchases are made when users receive a message with special deals and reorder products conveniently.
Both of these forms of communication have their strengths, but data collected by the industry shows increased CTR and direct sales with SMS notifications by a factor of 3 (source: EZ Texting). However, with push notifications, the ongoing engagement is more pronounced if the notification is sent at the right moment.
You risk users opting out and uninstalling the app if you spam them. Audience segmentation and delivering messages that are timely and relevant is essential. With Twinr, you can easily automate and schedule personalized messages.
Customer satisfaction is at the heart of the most successful stores, who utilize both tools for communicating with their customers. Personalized push notifications and SMS messages as part of the same campaigns have yielded up to 30% more ROI for the merchants that have shared their success with Shopify. Mia, a seller of eco-friendly products, is a great example. She coordinated her SMS and push strategies to inform her customers of product updates and newly available products, and her sales multiplied as she encouraged her customers to complete their purchases with discount offers. This resulted in a 40% increase in her repeat sales.
Do you think you need technical skills to run complex push and SMS campaigns? Not with Twinr. WooCommerce sellers can run integrated, automated multi-channel messaging campaigns in minutes. In a matter of clicks, sellers can setup automated flows to message customers via push and SMS based on behavioral, purchase, and cart abandonment segmentation.
Pro Tip: Trigger push notifications to customers who visit your cart and, if they don’t purchase, send them a personalized SMS offer 10 minutes after they exit. The combination of messaging will help you convert your customers.
Metrics you should track:
Using Twinr’s analytics, you can visualize the tangible value you are creating with your integrated campaigns.
In the WooCommerce world, not implementing both Push Notifications and SMS Marketing is not optional, it is a must. The real answer is knowing the impact of every channel and how to use them sparingly. Push Notifications have brand recall and engage consumers, while SMS Messages provide real-time offers and urgency.
If you use Twinr’s no-code solution, then merging SMS and Push Notifications should increase your conversions by 40% Why not stop losing sales? The merging of both channels will lead your business down the path to growth.
Q1: Can I deploy and automate Push and SMS campaigns without coding?
A1: Of course! With Twinr’s platform, you will have the opportunity to launch campaigns with high segmentation based on how your customers interact with your store. There is no formal training required.
Q2: Which channel should I prioritize?
A2: Initially, you’ll want to deploy SMS for your time-sensitive campaigns that have a high return on investment, like order confirmation alerts, and engage your customers for continued activity on your account with Push Notifications.
Q3: How do I avoid annoying my customers?
A3: There is a solution! With advanced segmentation and frequency controls, customers will appreciate the messages to their level of activity with your service. This will lead to fewer optouts and uninstalls of your app.
Q4: Can I track the ROI of push vs SMS?
A4: Yes. Twinr’s analytics dashboard provides detailed metrics on message response rates, conversions, and revenue attribution.
Q5: Is it scalable for growing WooCommerce stores?
A5: Definitely. Twinr’s platform grows with your store, handling thousands of messages effortlessly and automating complex workflows.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.