How a WooCommerce food brand used app notifications to boost retention

WooCommerce food brand push notifications are the secret sauce to customer retention. FreshEats Bistro used this strategy to double their repeat orders—and you can too, without writing a single line of code.

How a WooCommerce Food Brand Used App Push Notifications to Increase Customer Retention

Having loyal customers is a great asset for any business, but many WooCommerce food brands have had a hard time encouraging diners to return to their restaurant. Imagine if simply sending app push notifications could double the number of customers who placed repeat orders and turn their one-time diners into loyal customers. Industry leaders have been using app push notifications to greatly enhance engagement with customers, and WooCommerce food brands can do the same.

In a competitive digital marketplace, consistent growth is directly tied to customer retention. Most restaurant owners using WooCommerce prioritizes getting new customers, but the true magic happens when you start engaging with your diners. Numerous success stories have shown that there is no room for doubt when it comes to personalizing and automating app notifications if you want to scale your food brand.

Are you missing loyalty-building opportunities? If you are only doing email campaigns and sending out discount offers, you really should read this. We are going to tell you how a WooCommerce based food brand was able to double their repeat orders with a powerful, yet simple push notification strategy. It is something you can replicate without any technical know-how.

The Impact of Notifications to Increase WooCommerce Food Loyalty

Location of Push Notifications for Your Food Business

In a tight horeca environment, online food brands that know how to engage their apps will pull ahead of the competition by a long way. Notifications can be personalized for offers, order updates, and reminders.

Localytics for example, showed that the strategic use of push notifications is able to increase app retention by 88%. In the case of WooCommerce food store apps, we see the frequency of repeat orders increase, the basket size increase, and the lifetime value increase for the business while reducing their ad spend and effort.

Unlike emails and text messages, notifications are instantly seen, even if you are not currently using the app. They make you feel like the business is talking to you, with messages like “Your favorite pizza is back in stock” or “Get free delivery if you order in the next hour.” They drive action and loyalty.

Pain points addressed include:

• Recovering abandoned carts during busy periods.
• Getting a head start on marketing daily specials/new menu items before competitors.
• Exclusively offering VIP deals to encourage loyalty.
• Capturing engagement data to provide meaningful customer insights.

Case Study: Doubling Repeat Orders for FreshEats Bistro with App Push Notifications

The Problem

FreshEats Bistro, one of the most successful restaurants on WooCommerce, is experiencing stagnation in loyalty and in the repeat purchase rate of casual customers. Even with a loyal customer base, there is no efficient method to prompt them to reorder or check out new specials.

The Solution

Using the no-code platform, FreshEats Bistro integrated the new functionality to send personalized push notifications in real-time to customers based on their order history. The messages went from generic “Order now!” to more personalized notifications such as:

“Hey Sarah! Your vegan burger is back this week—order now for 10% off!’”

This approach incorporated time, relevance, and exclusivity to improve customer engagement.

The Outcome

In three months, FreshEats Bistro achieved:

• 35% growth in repeat orders, translated to growth in revenue.
• 20% growth in total order value from personalized across several orders.
• 15% growth in customer lifetime value in the next 6 months.

And here’s how. They stayed loyal customers because of how brand advocates transform. They did not hire developers or create complex systems either.

Winning Strategies of Push Notifications for WooCommerce Food Brands

Make Customers Feel Special

Do not spoil your customers with generic alerts. Think of that customer whose favorite food is pad thai or those vegan wraps. Replay as many past orders as possible in a time that keeps them hungry for the food and send them the alert.

• “Your favorite vegan pizza is back! Order today for a 10% discount!”
• “It’s weekend! 15% Off Sunday Brunch just for our loyal customers.”

Optimize Moments When They Are Most Engaged

Use behavioral triggers for effective engagement. Depending on the time of day and day of the week, there will be high-engagement times. Use analytics to program the alerts to go out at those times.

Make Every Alert Count

As there are a lot of alerts going out, your customers can feel overwhelmed. Make sure to promote benefits that your customers will not want to miss out on. Ensure a value is there with a call to action within the alert such as “Order Now” or “Claim Your Discount.”

Personalizing the Alerts

Getting to know your customers will go a long way. Just like with every brand, each food vendor will have to spend a little time and money on marketing. Make some extra alerts for those who have ordered a particular menu item a few times or those who signal interest but end up abandoning the order. Your alerts will be targeted and therefore effective.

Automate & Optimize

Welcome new customers, alert dormant users, and send birthday special offers are sequences that can be set up using your no-code app platform. Performance metrics should be monitored, such as open rates and conversions, in order to adjust your strategy.

How Twinr Helps WooCommerce Food Brands Get Notifications

No code, no hassle. Twinr offers push notification features for your WooCommerce stores. There’s no need to hire developers. Since everything is live-synced, your app is always in sync with your website and sends messages in accordance with customer data.

This is what Twinr does.

• Instant data sync: Your app displays recent orders and preferences.
• Personalization at scale: Audience segments and relevant alerts are separated and created with ease.
• Analytics: Open rates, clicks, and revenue are tracked to improve your strategy.
• No-code setup: Drag-and-drop your way to configured notifications.

Twinr also offers lifecycle automation, detailed segmentation, and A/B testing. These are powerful tools that will let you grow your food brand’s customer loyalty with fewer resources.

Beyond Push Notifications

There is a lot you can do with push notifications, you can take them a step further with: loyalty programs, special/targeted offers, feedback surveys, etc.

• Rewarding Repeat Buying Behaviors: Offering tiers and points for app users and customers to encourage them to keep coming back.
• Surprise Spending: Giving loyal customers more discounts and gifts to keep them investing with you.
• Engaging Feedback: Dialogue to improve service with customers can be done with surveys.
• Serving Recommendations: Suggest frequently bought item meals or customer favorites.

When applied to a broader customer engagement strategy, they become reinforcement tools as a customer-first food destination.

Make Engagement Your Growth Driver

At the core, the success of a food business lies in customer loyalty, in the long run. Foster loyalty to your business with push notifications. They bring immediacy and personalization, helping your business stay in your customers mind and driving reorders.

In minutes, with Twinr’s no code platform, you can take smart app notifications live, capturing mind share solo, higher customer retention, and forming a community of loyal food lovers. All of this leads to more revenue coming in.

Don’t leave your WooCommerce food brand behind. Boost your engagement level starting today – [Try Twinr free] and discover how easy and powerful loyalty automation can be for your business growth.

Faqs

Q1. How does differentiation push message notifications increase customer retention for WooCommerce food brand?
A: They offer order reminder notifications, special offer alerts, updates, and other personalized, timely messages designed to keep your brand at the forefront and drive customers to your site.

Q2. Can I create segments of customers for specific messages?
A: Absolutely. Twinr lets you create audience segments based on their previous order history, individual preferences, or other relevant behaviors to drive targeted messaging.

Q3. Are notification alerts effective for located restaurants or just the larger chains?
A: For all businesses! Personalized alerts are a great way for small, local restaurants to drive customer return rates by promoting daily specials, happy hours, and discounts to VIP customers.

Q4. Is it complex to set up notifications for my users to receive on their apps?
A: Not with Twinr! No-code site, set up simple alerts and automate them in just a few minutes.

Q5. How do I determine if my notifications are successful?
A: With Twinr you receive metrics on notification opens, click through rates, and purchases, allowing you to continually adjust your messaging for greater customer loyalty and sales.