5 onboarding mistakes WooCommerce app owners must avoid

WooCommerce app onboarding can either skyrocket your retention or silently kill your sales. If you’re making any of these 7 mistakes, you’re bleeding customers in the first few minutes of their app experience.

Introduction:

Your WooCommerce app has the potential to gain you tremendous revenue — or passively kill your revenue potential. The difference is in your customer onboarding. Make any one of the 7 onboarding mistakes listed, and you’ll immediately start losing potential customers. Right now, over 360 WooCommerce stores collaborate with Twinr to improve onboarding; the impact is evident — the appropriate onboarding experience generates recurring sales and loyalty.

Your growth potential is enormous, don’t let mistakes ruin the opportunity. Here are the necessary onboarding mistakes you need to fix and how to do it using no-code solutions to enhance the customer experience in your store.

The importance of onboarding

McKenzie demonstrates how proper onboarding increases customer retention by 50%. Yet, many WooCommerce app owners ignore this and focus on product features and the big launch. The first moments after a user installs your app is the deciding factor of whether they are permanent customers or churn — it’s often the difference between a $10 repeat order and a one-off customer.

If you are losing customers during onboarding, your revenue potential is being lost. Here’s how to stop it from happening.

1. Failing to Clearly Communicate the App’s Core Value

The Problem: Most WooCommerce stores think users know what they are getting offered right when they open the app. Rather, they hyper-focus on the technical stuff while failing to recognize the core benefits, such as quicker checkout, discounts, and special offers.

The Mistake: A generic and cluttered welcoming page is not show customers the value and the benefits from using the app. Even worse, they may walk off the page and abandon the app.

The Fix: With Twivr, no-code builder, you can properly introduce new users to the app with all benefits highlighted on the first welcoming page.

Examples: Faster checkout, special deals, personalized offers.

Adding an explainer video to this welcoming page is a great way to cement the importance and benefits of the app.

Pro Tip: Personalize this welcoming message to customer segments. Loyal customers get offers such as discounts, new customers receive benefits that get offered such as free shipping.

Overloading With Steps

Why It Kills Retention: Studies from Wyzowl show that 68% of Users are more likely to come back to the app if the on-boarding process is kept quick and easy. Apps with long and complicated workflows are immediately frustrating and getting abandoned.

The Mistake:

You are building your onboarding with several steps. Forms, how-to videos, and tasks that are complex and overwhelming and that you try to perform before you even start shopping.

How to Fix:

Use Twinr drag and drop building tool to create simple onboarding flows. The first thing people should see is

A welcome message and then, a value driven quick step such as,

Customize your preferences.

Explore exclusive offers.

Then, a big button that says start shopping.

Use progressive onboarding and then, once users are accustomed to your platform, reveal more features and capabilities.

Example:

First screen: start your personalized shopping experience

Second screen: Set your preferences, it takes 30 seconds.

This enhances onboarding experience, reduces friction, and increases completion.

3. Ignoring Mobile-First & UX Optimization

The mistake:

Assuming your desktop-focused flows, or the onboarding that you are attempting to create, is functional, and it seamless enough.

Why it’s critical:

For 60% of eCommerce sales, or more (client updated stat) occur on mobile, and if your onboarding is not mobile friendly, you will lose audience in seconds.

The fix:

Use Twinr’s no-code builder to create responsive onboarding flows that are quick, easy, and functional.

CTAs should be big and easily tappable, use less text with more images that work quickly and are optimized with mobile devices in mind.Best Practices:

• Make sure buttons are large-sized and reachable within thumbs
• To reduce scrolling, place key information at the top
• Use lightweight animations and videos to ensure quick loading

Note: A seamless experience in mobile boosts retention and improves rating in searches done in Google which gives priority to mobile indexed sites.

4. Not Customizing the Onboarding Process

Why it is Important:

According to Epsilon, customizing your onboarding can improve retention and conversion by 20%. Customers want to feel like what they’re engaging with is meaningful to them.

What the Issue Is:

Not offering different experiences to different customers based on purchase history and profile. You’re losing the opportunity to provide personalized offers and specialized tutorials.

What You Can Do:

Twinr assists in customer segmentation with no code at all. With easy-flow designs, you can:

• Set personalized deals to be offered when customers are welcomed back
• Differentiate onboarding instructions to new users from returning users
• Use targeted messaging to users when they exhibit certain behaviors, like, “If you’ve seen our tiered loyalty program, here’s a quick guide on how our programs rank!”

For Example:

Returning users are offered a personalized deal, while new users are shown a quick guide on how to use the platform.

5. Ignoring Continued Engagement After Onboarding Is Complete

Why is it Important:

Building and sustaining loyalty is what retention is all about.

What the Issue Is:

After the onboarding process, store owners tend to neglect the follow-up, losing out on opportunities to cross-sell, upsell, or gain insight.

The Fix:

Twinr lets you schedule personalized messages, seasonal offers, and reviews to remind users to come back and buy from you. Loyal patrons have their loyalty monetized. Push notifications and feedback requests take no work, and they have built in scoring with no code work beyond setup.

Tips

Loyalty programs can come in all forms and allows for automated drip campaigns to engage users long-term. Set and forget loyalty programs can bring substantial value to customers over their lifetime.

How to Fix Drop Off

How Drop Offs Are Being Handeled

Drop-offs are being handled by Twinr’s analytics dashboards are during real-time. Spend real-time engagement metrics to refine flows, simplifying steps, or add new triggers.

Extra Tip:

Add user feedback triggers such as micro-surveys during onboarding asking, “Was this helpful, or rate your experience?” On data, improve experience continuously.

Conclusion: Onboarding Done Bad Vs Done Great Enhances Your WooCommerce Store To New Growth

App success depends on onboarding experience. Onboarding experience needs standard to delight and convert. Onboarding experience 7 deadly mistakes clear messaging, slow, impersonal flows and to Twinr. no code platform builds seamless and engaging journeys.

Do You Want To Keep First Time Buyers?

Switch to Twinr, your free trial to now boost onboarding experience and revenue without code.

FAQs:

Q1: Why is onboarding super crucial for WooCommerce apps?

A: Because it sets the whole customer lifetime value cycle. If the onboarding is seamless, drop-offs between stages are a usb stick, and you will get a cycle on turbo.

Q2: Onboarding without code is personal, how?

A: Twinr is visual, and in segmenting users, personal flows as you wish, gets to deliver content or offers without even coding.

Q3: What metrics should I track to improve onboarding?

A: Track completion rates, drop off points, engagement time, and feedback ratings via Twinr’s real time dashboard.

Q4: Can I optimize onboarding for mobile without technical skills?

A: Yes. Twinr’s drag and drop interface is designed for non developers to create mobile friendly and fast loading onboarding flows.

Q5: How do I know if my onboarding is effective?

A: Analytics and A/B testing in Twinr can measure retention, session duration, and conversion rates, as well as their improvement over time.