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Home » Blogs » What Customers Expect From a Shopify Store App in 2025
By Gaurav Parvadiya | Last Updated On June 12th, 2025
70% of mobile consumers abandon carts – not that your product is terrible, but that your app is disappointing them. Long load times, bland promotions, and bumpy checkout experiences kill the sale. In 2025, customers demand seamless, intelligent, and speedy experiences from all Shopify store apps.
Building a great Shopify app is no longer a checklist exercise. It’s removing every barrier between buy and customer intent. Your app needs to be your best in-store salesman – easy, friendly, and responsive. Whether customers are shopping on the subway or in the middle of the night, their experience needs to be personal, quick, and authentic.
In 2025, Shopify store app features are crucial for delivering a smooth, personalized shopping experience. Customers expect fast, intuitive, and smart apps that make buying easy and enjoyable. Discover the 14 essential features your Shopify app must include to stay ahead.
Any high-performing Shopify store app needs to have speed as the starting point, not as an extra. According to Google, a delay of 3 seconds in loading makes bounce rates increase by 32%. Since people expect their orders delivered fast and on the same day, any delay could cause you to lose a customer.
In the future, the best apps will be so fast that you won’t even notice them. From the homepage to the checkout, users should notice no change or delays as they go from one page to another. It is done by making assets efficient, writing code efficiently, caching smartly, and using all the native capabilities fully.
How it helps:
The idea of generics is now obsolete. In 2025, people want to be recognized by stores for their preferences, how they usually shop, and what they intend to buy. These days, a Shopify store app that gives personalized home screens, recommends products based on behavior, keeps the cart for returning customers, and shows recently viewed items is expected, not optional. These are not just nice extras; they’re baseline Shopify store app features that drive emotional engagement and repeat purchases.
Just by looking at session data, browsing history, and tagging, you can offer users very relevant experiences. What should a Shopify app include? Try to think of a concierge’s approach, not that of a list of products. Guide people with personalized content as they go through the process.
Read More: Understanding Why Users Abandon Apps
One of the most useful Shopify store app features is push notifications, but it’s also very easy to use them incorrectly. Value and annoyance are not the same, but it depends on the situation. In 2025, the top Shopify app features are those that let you know things like, “Your size is now available,” or “Your favorite jacket can be bought at a 10% discount.”
To make sure they aren’t viewed as spam, top apps separate their users and send messages connected to what users have left in their carts, wish listed, or viewed. Which features should a Shopify app contain? The right time, important details, and personalized messages that people appreciate.
Checkout is where intent becomes revenue – or vanishes. By 2025, it is important that Shopify store apps have clear and fast checkout processes. Forcing users to fill out many steps or register an account can drop your conversion rate. One-click checkout, Apple Pay or Google Pay as saved payment methods, and guest checkout are the best Shopify app features.
Reducing the number of steps, checking user input, and automatically filling in fields make things less complicated. What should a Shopify app include? A checkout experience that says: “We respect your time.”
Navigation is important for usability, but it also encourages users to interact and turn into customers. In 2025, Shopify store apps will have bottom tab bars, use swipe gestures, and offer contextual menus.
Because of these elements, users feel less resistance and tend to stay on the site for a longer time. Do not overcrowd your hamburger menu and make movements and icons understandable. Navigation that feels natural, effortless, and leads users toward purchase decisions.
In 2025, Shopify store app features must account for real-world connectivity issues. Commuters, travelers, or shoppers on weak Wi-Fi expect uninterrupted access. The best Shopify app features include offline support that caches key assets like product pages and carts. Instead of showing broken loaders, smart apps display helpful fallback messages like “You’re offline, but your cart is safe.” -Resilience that builds trust and ensures usability—anytime, anywhere.
By 2025, Shopify store app features have to ensure support is simple and easy to access. Most users hope that help is right within the app, not only in the FAQ section. Some of the best features in Shopify apps are live chat, help centers that shoppers can use on their own, and easy-to-find return/exchange policies.
Right after a purchase, customers are prompted to leave a timely review, share their opinion, and post photos, which increases trust and makes them more likely to buy again.
When you have to update your app manually each time you make a change on your website, it wastes your time and increases the risk of mistakes. By 2025, the Shopify store app needs to keep your Shopify backend updated in real time.
As a result, the information about products, prices, inventory, and content is always accurate and up-to-date without having to do the same job twice. The best Shopify apps reflect your store, so you don’t need to update it twice and your customers always get the latest experience.
Measuring things helps you to improve them. It is now important to use in-app analytics to find out how users engage with your Shopify store app. Heatmaps and conversion funnels are examples of reporting tools that let you know in real-time which efforts are successful. All of this—product views, cart abandonment, customer retention, and similar things—is available on your dashboard.
The best Shopify app features provide you with useful information you can apply, not only general figures. Decide on marketing, inventory, and user experience in ways that benefit your business. In the year 2025, you can use intelligent apps to make quick improvements, test different options, and base your decisions on facts rather than assumptions.
Loyalty isn’t only about getting rewards—it’s about being noticed. Apps that give rewards for actions like buying, reviewing, recommending, or even using the app are popular with customers. Using loyalty programs in your Shopify app helps you make customers feel connected.
Badges, points, tiers, and wheel offers make the experience more fun and increase user engagement. In 2025, what should a Shopify app include? A reason to return—and loyalty tools deliver just that.
People need to feel secure before purchasing on their mobile devices. Augmented Reality (AR) and Virtual Reality (VR) are now essential Shopify store app feature, especially for fashion, beauty, and furniture categories.
With the camera, users can try out sunglasses, see a chair in their home, or see what makeup shades would look like on them. They help people feel more confident about their purchases, lower the chance of returns, and raise the brand’s image. In the near future, shoppers want to experience realism before making a purchase, and AR/VR can provide it. Now, conversion strategy is more important than fancy technology.
Voice is present in our lives right now, not just something that will appear in the future. Because Siri, Alexa, and Google Assistant are in daily use, customers now want your Shopify store app to respond to voice search and voice commands.
Using voice search makes it easier for people to find what they want and do it quicker. In 2025, the best Shopify app features include conversational commerce—users asking questions like “show me black dresses under ₹2,000” and getting real-time results. Smart voice features make it easier for users with vision problems and for those who do many things at once to use your app.
Customer support shouldn’t sleep. AI-powered chatbots are no longer optional—they’re a core part of what a Shopify app should include. In 2025, users are hoping to get immediate answers about things like their orders, the sizes they should order, or how to get a refund.
Most routine questions are handled by smart bots, which leaves human teams to deal with more complex matters. The most effective apps use chatbots that rely on NLP and also allow users to search for products and monitor their orders. Multilingual support allows you to provide assistance all the time and anywhere in the world. Being fast, friendly, and always available is what shoppers prefer.
Influencer marketing is a necessary part of growing in the creator economy. The dashboard of your Shopify app should enable you to handle your affiliate partnerships.
An integrated system allows you to follow influencer referrals and give rewards, so you can grow your outreach without using spreadsheets. Give creators the ability to make custom links, check their clicks, and get paid directly in your app.
In 2025, this is one of the best Shopify app features for organic growth. Empower your fans to become your marketers—and your app becomes a marketing machine.
Read More: How to Increase Sales Through Your Shopify Mobile App?
Most of the time, Shopify merchants make apps to highlight their products. The best ones pay attention to shopify store app features that customers are interested in. All features mentioned—fast speed, personal settings, simple checkout, user-friendly navigation, working offline, support within the app, and real-time updates—are inspired by shoppers’ actual habits, not just by how the app looks.
These are not mere trends; they represent the best Shopify app features that have become essential. Twinr helps merchants effortlessly turn their shopify store into high-converting native apps, prioritizing user experience and business results. Ready to upgrade? Start your 14-day free trial with Twinr today.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.