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Home » Blogs » How Mobile Commerce is Outperforming Desktop Sales?
By Gaurav Parvadiya | Last Updated On May 23rd, 2025
By 2025, we see that mobile holds the key to real progress in eCommerce. Desktop browsing is around, but it is being left behind in many aspects. When shopping on mobile, customers buy more, spend more money, connect with brands more often and are more likely to return. According to estimates, in 2025, mobile commerce will make up 59% of all retail eCommerce sales, reaching $4.01 trillion. Its place in total eCommerce sales has grown gradually over the last ten years as more people use smartphones.
Nowadays, most of us use our desktops to search, read long passages, or do more than one thing at a time. With mobile, every moment of intention is immediately captured and used. Consider how much shopping you do online from your laptop versus during daily commutes, at home or while waiting in line. It will be an apparent change, as mobile won’t just be ahead in 2025, it will be in command.
Now is not the moment for eCommerce leaders to think of mobile as a backup option. It’s now essential to put mobile at the centre of our strategy.
All of these statistics are from reputable sources like Statista, Baymard, Emarketer, and Shopify Plus, and all indicate the same trend. In every area that companies in eCommerce watch, mobile phones surpass other devices.
Keep in mind that mobile traffic makes up about 82% of your site visitors. If you’ve tried to perfect your checkout on desktop alone, you’re optimising for the minority of users, still keeping in mind that the majority of your sales come from mobile app platforms. Even better, apps perform nearly three times better than desktops. As a result, mobile shoppers are willing to buy, not just explore your products.
Mobile shoppers are keeping browsing sessions longer and are less likely to leave items in their cart. They have lower bounce rates and, most importantly, they return. The stats prove it, this is where the biggest increase is happening. If you are current designing for desktop before any other platform, shift your attention to something better.
Here are some reasons why mobile shopping performs better than desktop:
Speed sells. Some of the fastest moments we can experience are when we reach for our phone and watch a purchase take place. Using Apple Pay or Google Pay is now the most popular option. There has been a 41% increase in adoption since last year and more than half of mobile checkouts now rely on biometric authentication.
Users accessing your site on mobile can skip entering card numbers and addresses. All they have to do is use their face or fingerprint and their order is placed. Mobile and web apps can’t blend together the same way on a computer. What happened? Meaningful results are those with a high number of completed checkouts.
When you log into a mobile app, your carts, what you searched for and personal preferences are saved. It means users don’t have to start a new visit or sign in once they are connected.
Logged-in users convert into sales much more often than those who are not logged in. People on the desktop sometimes clear their cookies, close their tabs or abandon their purchases when they get distracted. Mobile continues from their previous steps and helps convert the lead into a sale.
While push notifications can be used on a desktop, they really are a feature only for mobile devices. They happen now, relate to individuals, and you can act on them. Mobile push notifications have 91% more success (than email at 22%) when it comes to drawing people back.
In fact, there are even purposes beyond fixing abandoned carts. Have you noticed when stores offer discounts for having stock again, fast sales that expire soon, or birthday promotions? Brands with a push are able to recover around 22% more money from users who would have left without buying during the sales event.
Something customized for each user is more likely to work and mobile ensures it gets through. Applications can collect in-app behavior, depth of scrolling, how touches are made and personal preferences at the same time.
Around three-fourths of app users admit they’re more interested in purchasing when they see personalized deals. Being able to access more granular information helps AI suggestions on mobile work at a 34% higher success rate than on desktop.
You might find your customer ordering coffee, traveling in a taxi or checking their phone at night. When individuals are shopping, that’s when you should reach out to them.
A desktop has to be in the room and have a set function. You can always access mobile at any moment. In 2025, trying to tell what products people will buy ahead of time will be difficult. They happen as we write. Mobile is successful because it was created with mobile in mind.
People use their phones to shop now and then, rather than scheduling time for shopping. It is a significant change. Shopping on a computer makes you stop what you’re doing, but shopping on a phone can happen during your time off.
We’re out of the eCommerce window of opportunity era. Our phones become the main place people check out products and make decisions multiple times a day. Since users have reliable logins, can pay right away, and native tools are included, they find it easy to place orders.
Many consumers use desktop for looking in detail at products, comparing closely, viewing reviews and reading long content. Mobile commerce takes the lead for everyday shopping. Email is always on the device, custom-suited to you and fast to respond.
So, here are listed what people are buying more and more on mobile in 2025:
Fashion & Beauty: With mobile apps, the experience of a flagship store is now available to everyone. Many shoppers prefer swiping through items, using AR to see what they’d look like and buying items made available only in mobile apps. These brands and similar have found that most of their income comes from mobile shopping. Being on a mobile device means it’s fast and simple to discover and spread news which creates a cycle that desktop can’t beat.
Food & Beverage: In the past, ordering food meant dialing the number to make your request. Now, a machine handles scanning our cards when we tap the button. Mobile apps at Starbucks and McDonald’s look after everything, including points, local offers, repeated orders and following delivery. Over 85% of those who visit QSR (quick service restaurants) repeatedly now use the brand’s mobile app. It happens quickly, makes decisions thoughtfully and soothes your worries about standing in line.
Fitness & Coaching: Health and fitness apps are successful because they focus on forming habits. You can rely on mobile for reminders, easy video workouts and simple challenges to motivate you. If someone uses a yoga app or personal trainer service on their phone, they hold onto that information much longer than desktop users, by as much as 33%. As they engage with texts more often, they reach better learning outcomes.
Retail & DTC: Retail and direct-to-consumer brands are now building their own apps after relying on third-party sites in the past. Mobile retail makes it easier to earn more profits, learn more about customers and keep them coming back. You’ll find good results with products, member points or messages when using them on mobile.
Desktop usage gave better conversions back in 2015. Still, mobile websites and apps were not working properly back then. Loading was very slow. It was hard to check out. There was almost no personalization available.
That’s not what is happening now. Place an order on your phone now and it is ready in a flash. AI is behind real-time recommendations that customers receive. Because users are logged in automatically, apps can expect fewer carts left behind and more personal interaction. Your web design, text and how you drive sales should follow what your audience wants.
While mobile is increasing, most important shopping times still happen on a desktop. Yet, today, the process begins with planning and ends in other places. That difference is important.
High-Consideration Purchases: People shopping for laptops, furniture or fancy electronics often need big screens, multiple tabs and to compare things side by side. The customer could use their mobile at first and then switch to desktop to complete the purchase.
B2B Transactions: Those using B2B transactions such as bulk work or buying use desktop interfaces that support spreadsheets, structured forms and complex role management.
Multitasking + Research: Using your desktop/laptop is still the best option for managing lots of information, checking multiple alternatives and digging into more detailed content. It offers the best environment for tackling intense and important decisions.
Complex Checkout or Product Configuration: The larger screen and keyboard-based control of a desktop make it easier to use multiple choice options, upload documents and customize even complex checkout or subscription applications.
Here are some ways how to adapt to mobile behavior:
Evaluate Your Mobile Site: Test it with several tools. Do pages on your site take less than 2 seconds to load? Does your application make it easy to press buttons? Has the necessary control for the checkout been designed for touchscreens and not for computer mice?
Launch a Native App: Publish your own native app for your users to use. When more than 50 % of your users come back over and over again, focus on improving what they experience. You can quickly use no code mobile app builder tools like Twinr to enable push, loyalty, biometrics and reduce your use of email.
Design for Micro-Moments: Optimize your website for quick and useful moments of interaction. Most of the time, sessions are not much longer than half an hour. Some parts of the subway just take 45 seconds between stations. Use those meetings wisely. Serve users proposed resolutions fast. Help users complete purchases with just one touch.
Shift from Email to Push + In-App Personalization: Move from sending emails to in-app and push personalization as your next step. They send information to users immediately, wherever they happen to be. Offer them to those who abandoned their carts, let buyers know about upcoming drops and give loyal customers extra rewards.
Track Mobile KPIs Separately: Keep track of mobile metrics apart from other online metrics. Make sure you’re buying separate plans for each. Make dashboards that only show the key metrics of mobile average order value, time people spend on the website, conversion and retention. Treat social media like a channel on its own.
Mobile commerce keeps rising because all the evidence tells us it is not a secondary channel. It’s the most crucial of all. It performs better than other forms of advertising. You’ll remember the information for a longer period. It adjusts more easily to more users. That’s where your customers are interacting with brands, right now.
In five years, how your brand appears on mobile will define your business more than anything else. If you sell snacks, subs or sneakers, mobile will help you build loyalty and ensure your company grows long-term.
If you’re looking to make your website more effective, convert it to an app. Use Twinr and skip the coding, we offer quick, better service for mobile commerce.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.