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Home » Blogs » How to Run In-App Campaigns for Flash Sales or BFCM
By Gaurav Parvadiya | Last Updated On July 16th, 2025
BFCM isn’t just a sales event anymore; it’s a war zone. Nowadays, if you only know how to run in-app flash sale campaigns, it won’t be sufficient. You also need to have a strong BFCM mobile app marketing strategy to succeed.
Everyone’s inbox is flooded. Paid ads are expensive. Discounts are everywhere. Brands fight for attention, and customers burn out fast. So, how to increase conversions during BFCM?
Wait, we’ll discuss everything in detail.
Black Friday Cyber Monday in-app campaigns cut through the chaos. They’re personal. Timely. Controlled. You’re not competing with noise, you’re speaking directly to users who already trust you.
That’s why smart brands are ditching the inbox and browser and running in-app flash sale campaigns for the “Black Friday Cyber Monday”. The results? Faster sales. Higher conversions. Better retention.
If you’ve built a mobile app for your Shopify or WooCommerce store, now’s the time to make it your BFCM powerhouse.
Let’s break down how to increase conversions during BFCM.
An in-app campaign is a promotion that runs inside your mobile app. It can take the form of:
But what makes Black Friday Cyber Monday in-app campaigns different from email or web is timing and intent.
Email relies on users checking their inboxes. Web banners hope users stay on-site. In-app campaigns happen right where users are browsing, inside the native flow of your mobile app.
They’re not intrusive. They’re intuitive. We’ll discuss the flash sale strategy for mobile apps in detail, so that you make the winning move.
Let’s say someone opens your app during BFCM weekend. They don’t need to scroll or search, they see the deal upfront. They tap once and land exactly where the offer lives. No back buttons. No tabs. No pop-ups that feel out of place. That’s one of the best mobile app flash sale tips to increase revenue in no time.
And when combined with push notifications, in-app campaigns become even more powerful. You can send a message right as the deal drops, bring them into the app, and deliver the offer instantly.
This level of precision is why more brands are building their BFCM mobile app marketing strategy around in-app campaigns, and not just social ads or emails.
A high-converting flash sale inside an app doesn’t just look good – it feels urgent, intuitive, and rewarding. It’s designed for action. While web campaigns often rely on flashy overlays or endless scrolling, Black Friday Cyber Monday in-app campaigns work best when they’re part of the natural flow.
During BFCM or any flash sale, your app becomes a live storefront. You’re not just showing deals. You’re staging an experience to apply the best BFCM mobile app marketing strategy. And to pull it off, you need five core elements working in sync:
If these five pieces work together, your app won’t just convert. It’ll create urgency that users can feel.
Planning a flash sale strategy for mobile apps isn’t just about setting discounts and launching push notifications. It’s about building a journey that feels fast, personal, and easy to act on. And that starts with BFCM mobile app marketing strategy, not design.
Here’s how to increase conversions during BFCM:
A well-planned Shopify BFCM app strategy doesn’t just perform better – it reduces friction, creates control, and lets you adapt mid-sale. And when BFCM traffic floods in, that control is what keeps your conversions high and your brand experience clean.
App-exclusive offers are more than just gated discounts. They’re loyalty signals. When done right, they feel like an inside reward, not a marketing gimmick.
But “exclusive” only works if it’s believable. If users see the same deal on your site, your email, and your app, you lose the trust (and the urgency). So, how do you build exclusives that feel real and convert faster? How to run in-app flash sale campaigns that work just right for you?
First, tie exclusivity to access, not just pricing. Instead of “15% off in the app,” offer early access before the site sale starts. Frame it like a first-look moment. This builds status around app use.
Second, add stackable perks. Maybe the website has 20% off, but app users get 20% plus a free shipping code. Or faster delivery. Or a loyalty boost. That layered experience feels generous, not salesy.
You can also use timed exclusives. Try:
These don’t just convert, they create behavior loops. Users come back to check what’s next.
And don’t forget the follow-up. After a user redeems an app-only deal, let them know. Remind them they got something special. That reinforces habit, and habit turns into retention.
As per the mobile app flash sale tips, the best offers don’t need to scream “SALE.” They quietly reward users who chose your app first, and that’s what makes them powerful.
Push notifications are a privilege. You’re showing up on someone’s lock screen, uninvited. That moment has weight. And during flash sale strategies for mobile apps or BFCM, there’s also a sense of urgency. So you need to be smart, not just loud.
First, avoid mass blasts. Generic push messages like “Sale is live!” might work once, but they won’t build behavior. Instead, segment based on how people shop. Someone who viewed a product yesterday should get a price-drop alert. A user with items in their cart? Nudge them when the sale is about to end.
Think of your push strategy in phases:
Timing is everything. Push during peak usage – lunchtime, commute hours, or evening browsing windows. Use local time zones if you serve global markets. A 3 AM buzz can backfire.
Tone matters too. Push shouldn’t feel like an ad. It should feel like a heads-up. Use language that mirrors how a helpful friend would text: “Still thinking about that jacket? It’s 30% off for 2 more hours.”
Done right, push becomes part of the shopping experience, not a disruption. And that’s how you build conversions without burning out your users. So, now you know how to increase conversions during BFCM, right?
Black Friday Cyber Monday in-app campaigns aren’t just about discounts, they’re about energy. When a user opens your app during BFCM, they should instantly feel like something’s happening. The interface should reflect movement, urgency, and exclusivity, without being overwhelming.
Start with visual hierarchy. Update your app’s home screen to make the flash sale impossible to miss. That could mean a bold banner, a hero card with a countdown, or even a takeover layout where the sale dominates the interface for a limited time. But clarity is key, don’t clutter the screen. Give the user one clear direction: act now.
If your app has a navigation bar or homepage grid, consider adding a temporary “Flash Sale” tab that feels like its own space. Inside that section, the UX should be fast. Product images should highlight how long deals are valid. Cart buttons should be larger. As per the mobile app flash sale tips, Loading time must be near-instant.
Micro-interactions, like animations when a timer updates or when an item is added to the cart, can add momentum. If the user pauses, nudge them. A floating bar that says “Only 12 minutes left in this drop” can be all it takes to keep them moving.
Also, make room for trust. Show shipping deadlines, easy return info, or trust badges near the CTA. Black Friday Cyber Monday in-app campaigns attract impulse buys, but they still need reassurance.
Most importantly, make checkout feel like a sprint, not a form. With saved payment methods, autofill, and deep linking, your app should make buying feel like a natural next step, not a process.
The sale is over. The cart is checked out. The job’s done, right? Not even close.
The post-sale window is one of the most overlooked opportunities in Black Friday Cyber Monday in-app campaigns, especially during BFCM. When someone has just bought from you, their engagement is at its peak. That’s your chance to turn a flash buyer into a long-term user.
Start with the follow-up. A push notification or in-app message saying “Thanks for shopping BFCM with us” isn’t just polite — it’s strategic. Add something extra: a reward for their next purchase, early access to your next drop, or even a small loyalty bonus. As per the BFCM mobile app marketing strategy, make the message feel personal, not templated.
Then, offer reasons to come back. You can introduce “next deal unlocks” — for example, a special promotion that’s only visible 48 hours after the BFCM purchase. Or highlight your referral program with a clear incentive: “Invite a friend and get ₹250 off your next app order.”
Consider gamifying post-sale behavior. Give users points for opening the app daily post-purchase, or unlocking surprise rewards by completing small actions like leaving a review or sharing their purchase.
And don’t forget feedback. Ask how their BFCM experience was – not just for data, but to show you care. If a customer feels heard, they’re more likely to return, even if the deal’s no longer live.
Your BFCM mobile app marketing strategy shouldn’t just be a one-day revenue driver. It should be long-term retention. The app makes that possible, but only if you design for it.
You don’t need engineers to run high-impact Black Friday Cyber Monday in-app campaigns. But how to run in-app flash sale campaigns without a developer?
That’s the beauty of no-code app building platforms like Twinr. They give non-technical teams the ability to plan, build, and launch Black Friday Cyber Monday in-app campaigns with real-time control, all without touching a line of code.
Let’s say you want to add a Black Friday banner on your home screen, update your product cards with limited-time tags, and schedule push notifications to trigger across a 48-hour sale cycle. You can do all of that – visually, without app resubmissions or delays.
No-code platforms typically offer:
This means your team can experiment quickly. Want to A/B test banner colors or offer language? Done in minutes. Need to change the hero section mid-sale? Do it live. Unlike websites, apps used to be rigid, but no-code makes them flexible. You no longer need to worry about how to run in-app flash sale campaigns.
Most importantly, no-code levels the playing field. You don’t need a dev team, an agency, or a technical product manager to run world-class Black Friday and Cyber Monday in-app campaigns. All you need is a clear BFCM mobile app marketing strategy, and a platform that lets you act on it fast.
With the right tools, your app can do what big retail apps do, without the six-figure budget. That’s where no-code truly shines.
Black Friday and Cyber Monday in-app campaigns are everywhere. What makes yours different isn’t the price, it’s the experience.
When a user opens your app during BFCM and feels like the offer was designed just for them, that’s when conversion happens. Not when you blast 20% off to everyone. Not when the message feels automated.
Black Friday Cyber Monday in-app campaigns work because they let you be close. Closer than email. Closer than ads. They live where the user is already shopping, and they unfold like a conversation. When you combine urgency with personalization and design with speed, something powerful happens. Your app stops being a channel. It becomes a destination.
This is where smaller brands can win. You may not have the biggest discounts. But you can have the smoothest experience. The fastest flow. The most thoughtful journey from push to purchase.
And when does the sale end? Your brand doesn’t disappear. You stay with the customer, right there in their pocket.
So don’t just run more Black Friday and Cyber Monday in-app campaigns. Build one that feels alive. Make every tap matter. Make every notification a moment worth opening.
Because if you can deliver during the busiest shopping days of the year, your app becomes more than an app. It becomes a habit.
And habits don’t need discounts to come back.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.