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Home » Blogs » App UX fixes that can dramatically improve your WooCommerce sales
By Gaurav Parvadiya | Last Updated On December 3rd, 2025
Your WooCommerce store is more than just another product catalog—you have your own digital storefront. Customers’ interaction within this storefront is what makes or breaks your business. Customers that use your app expect smooth and seamless experiences; otherwise, they will walk out the door and may never come back. The consequence of such behaviors is lost revenue, bad app store ratings, and relative underperformance among competitors that have more advanced functionality than your app.
Many WooCommerce apps suffer from poor UX in the form of slow loads, confusing navigation, and a lack of personalized experiences and it is these discrepancies that kill the app’s potential. The good news is that such apps can be completely turned around in a day’s time with simple and effective app UX improvements.
The biggest UX mistake that can be committed is having no navigation or having such overcomplicated, complex, or hidden navigation that leaves users feeling lost. The fix to such a mistake is seamless streamlining of navigation that can be achieved using clear iconography, simple navigation with limited menus, and employing a sticky bottom navigation that keeps users at key page if they want to, -Shop, Cart, Profile. It uses a minimalist thumb-friendly design that makes complex navigation simple and reduces the friction of the entire UX and makes the journey to purchase far more seamless.
Why It Works: Users will leave your site for good in a matter of seconds if the layout makes room for confusion. Nielsen Norman found that 50% of users abandon a site for good if they are confused by the navigational layout. With a simplified layout that remains consistent across menu options, users are easily steered down the path towards a conversion.
Pro Tip: Using Twin’r No-Code App Editor, users are able to step up the layout of their menus super easily by importing different images as well as adding in shortcut buttons or collapsible category menus with added visuals.
Speed up your App: Speed For Success: You’re guaranteed to lose users if your site takes longer than a couple seconds to load. Specifically, across the web, a delay of 2.5 seconds or more will start a loss of engagement, and the longer the delay, the larger the loss.
The fix: Improved speed is found by optimizing images, using a ‘lazy load’ functionality, and reducing unused heavy load scripts from large 3rd party services. It is immediately important to guarantee as little of a delay as possible.
The Impact: Every second that it takes for your site to load, around 7% of users are statistically become more inclined to bounce from your site, costing you revenue. This is reflected more strongly by McKinsey, where a fast site is directly correlated to double-digit revenue growth as your competitors will likely have lower speed and performance.
Advantage: Using Twin’r offers a massive speed and performance customization across all user site apps as images scripts and assets are instantly optimized without having to use code to cause spikes in load times.
Frictionless Optimization: Users who add products to their shopping cart and leave without completing the purchase is one of the major causes of revenue loss in WooCommerce. This is reflected in the user behavior statisitic from Statista, where 69% of users who add a product to their cart and leave the site do not complete a purchase.
The fix: Simply allow your site to have quick autofill, guest checkout on forms, and having less fields on checkout forms in order to avoid hurdles that slow down the purchasing process for users. Additionally, lowering hurdles in the checkout process by implementing visible indicators for shipping, return policies, and trust badges are important as well.
Why: According to recently compiled Angus Reid Global News data, a smoother checkout process can lead to a 20% enhancement in acquisition. Keep it simple by expunging superfluous steps, displaying progress, giving reassurance, and putting secure icons testimonial.
Twinr insight: Minimize frustration and errors through embedded real-time validation by no code logic to guide shoppers seamlessly through checkout.
What drives personalization. Epsilon estimates an increase in average order value by approximately 70% if loyalty and personalization occurs.
What the fix will do. Data-driven modules make it easy to display recently viewed items, make suggestions, and or give discounts.
What to expect. Trust and a tailored experience lead to them visiting more. Trust will make them an ambassador for your brand.
Pro tip: Twinr has a no-developer-required easy drag-and-drop editor personalization modules and for instance, you can give a “Recommended for You” display based on their browsing history in your app.
Why trust is the foundation of this section. Visitors make decisions on your store in seconds. According to a study, by their own standards, high-res consistent images, and clear CTA buttons, trustworthiness is increased by 68%.
What the fix will do: See more collection and consistent branding and trust badges to layout customer reviews and give real customer feedback.
What to expect. Visuals will close a sale, special trust will be given to shoppers who visualize.
Twinr advantage: There’s no need to know how to code to change the graphics and visuals on your app, since Twinr has an easy interface and you can do this in several clicks.
First impressions are everything. An interactive onboarding tutorial or wizard can boost retention by as much as 50%.
The fix: Automatically show users welcome messages and highlight important features of the app.
Impact: Onboarding is the best way to convert users who would have just browsed the app into users who buy something and use the app.
How to do it: Twinr you can set it up so messages are sent automatically based on what users do or don’t do in the app, and you can configure an onboarding flow with several steps without writing a single line of code.
Trust builds conversions Clearly present good reviews, and mention the good security features, and/or money back guarantee offer on the sales page.
The fix: Use a star rating and do a schema markup to show up in search results. This is something a high quality brand would do.
Impact: Trust goes up and clicks are more likely, so it increases the ctr, and in addition it has been shown that incorporating reviews increases ctr by 20%.
Twinr’s role: Easily embed review widgets or trust badges with the visual editor.—
It’s true that these UX improvements only require common sense, and that they are easy, and scalable; they might be investments that every competitor in your industry will be making, and as such you must be careful about how they are implemented. The good news is you won’t need the help of developers. With Twinr’s no-code platform, you can build seamless and tailored WooCommerce apps that will persuade visitors to return and make purchases.
The competition is fair, and the eCommerce industry is very profitable. Incorporate these engagement-boosting app UX improvements to streamline eCommerce victories. In this industry, the good experiences your customers will enjoy are the designs you will spend time and effort to create.
Q1: What is the timeframe to apply the suggested UX fixes?
A: With Twinr, you won’t need to spend as much time for major fixes like changing the layout, optimizing the app’s speed, visual updates, or improving the navigation refinements you implemented.
Q2: Are these UX improvements technical?
A: Certainly not. With Twinr’s easy-to-use drag-and-drop builder, even non-technical people can quickly make improvements to the app’s UX.
Q3: Are these improvements available on Android and iOS?
A: Certainly. Twinr makes improvements to your app’s UX on every platform, including Android and iOS.
Q4: How can I determine the order in which to implement the UX fixes?
A: You should concentrate on the speed, and the checkout process as these are the two areas that will lead to an immediate boost in revenue. Leverage analytics to determine the areas that experience the most friction, and require the most smoothing.
Q5: Without coding, can I personalize user experience?
A: Without a doubt. With Twinr, you can make use of our no-code personalization modules which let you provide tailored shopping experiences without any effort.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.