How WooCommerce brands are personalizing the in-app journey

WooCommerce app personalization is the key to converting visitors into lifelong customers.

Your Customers Expect Personalization—Are You Delivering It?

Your website receives visitors, but, how many of those visitors are becoming customers? The answer is personalization – the practice of providing content, offers, and experiences that feel customized for each user and are not simply offered mass scale.

According to McKinsey, 80% of consumers indicate they are more likely to make a purchase from a company when they receive personalized experiences. Though many WooCommerce stores can appreciate these numbers, they fail to personalized the customer journey. The use of static content flows where everyone see the same thing is a worthy detriment to customer engagement and even revenue.

Problem
Not providing personalization means leaving the following issues unaddressed –
– Irrelevant recommendations and content – Users can’t resonate with unpersonalized content and recommendations.
– High Cart Abandonment – Without personalized nudges, users will continue to abandon carts at higher rates.
– Low Repeat Purchases – Without personalized retention and loyalty programs, users will not purchase repeatedly.

Solution
Fully transforming your WooCommerce app into a hyper-personalized environment — where personalized recommendations, customized offers and contextual pop-ups are used to engage & convert users into lifelong customers will become a breeze with Twinr’s no-code solution.

Why Personalizing the In-App Customer Journey Matters for WooCommerce

Increase Engagement & Reduce Cart Abandonment

77% of shopping carts are abandoned. Did you know that personalized experiences are proven to increase and recover abandoned carts at higher rates? Hyper-personalized experiences that increase app retention, recover lost sales, and increase purchase frequency by leveraging real-time offers and targeted push notifications. For instance, a user adds a pair of sneakers to their shopping cart. A timely targeted push notification with a discount can motivate the user to finalize the purchase.

Put the Focus on Building Repeat Customers/Buyer Relationships.

Given the last engagement the user had with the app, You can deliver the most relevant, personalized VIP offers with app features, such as automatic content recognition of the user’s favorite products and tailor content. You’ll build customer lifetime loyalty and value.

Focus on Building and Creating the Best Customer Experience.

You’ll build loyalty and value. 62% of consumers expect McKinsey: personalization and a customer journey experience treats consumers with app engagement.

REAL EXAMPLES PERSONALIZING THE CUSTOMER JOURNEY

behavior and demographics targeting

Look how smart brands build sophisticated segments based on criteria like shopping history, location, and engagement level. The premium-priced wellness store targets high spenders with bundles, then offers discounts super easy for new visitors.

Twinr tip: Allocate predicting certain behaviors and engagement segments. Use predictive content for creating Dynamic Recommendations that can order users website and page visits. : Using Behavioral Data For Real-time Recommendations

Top retailers track user behavior and offer personalized product recommendations. For instance, a customer browsing outdoor gear will instantly see accessory recommendations or related products.

Twinr tip: By connecting customer data from WooCommerce to Twinr, you can provide contextual product recommendations and seamlessly improve cross-selling and up-selling.

Custom User Intents Content and Promotions

When a customer buys something from the apparel section, like tennis shoes, display a personalized offer for sportswear, or a loyalty discount. Customize landing pages, banners, or push offers based on prior interactions.

Twinr tip: Use push notifications and in-app banners to provide instant messages to improve conversion rates and prevent user bounce.

Custom Onboarding, And Post-Purchase Flow

To orient new users, offer tutorials that match their shopping interests. After a purchase, send product care tips or rewards related to their previous purchases.

Twinr tip: For personalized onboarding and follow-up messages, use Twinr’s visual builder, which requires no coding, to create seamless flows.

Use Intelligent Push Notifications for Instant Personalization

Perfectly timed messages make the world go round. Use the messages “Hi Sarah! Your favorite sneakers are on sale today”. They will increase the engagement and sales you make.

Twinr tip: Create segments in your WooCommerce customer base and send timely and hyper personalized messages. This leads to better responses and higher spending.

Data-Driven Personalization: The Collins of Continual Customization

The best in the game use data to optimize their methods. They look at how customers interact with their product. They make use of the amount of user actions and tailored their journey.

Tip: With Twinr you will have the opportunity to make use of useful insights based on the metrics of engagement and the workflows you use in WooCommerce so you can get to the conversion you achieve.

Example: You can see that personalized discount alerts increase the repeat purchases made. You can use that data to improve your automated personalized advertisements.

How Twinr Helps WooCommerce Brands with Smarter Personalization on App Without Coding

Different from other app builders, Twinr lets WooCommerce stores build powerful, individualized customer journeys with the ability to change the look of the app as easily as dragging and dropping.

Here is how:

Custom Content and Real-time Segmenting Without Coding

Make personalized banners, content blocks, and offers that change and modify depending on customer segments. Without much technical ability, setting these up is a breeze.

WooCommerce Resynchronization in Real-Time

Your app content and website data—products, prices, and offers—are perfectly aligned.

Feature Rich of Advanced Engagement Tools

Simply and easily, use push notifications, on-screen personalization, messaging, and other features to instantly communicate with users without any special coding or integrations.

Powerful Customer Insights

Twinr offers a way to track user states and sales funnels for a single platform which lets you continually improve the in-app personalization.

On top of this, Twinr’s no coding means you no longer have to depend on developers or special integrations to implement personalization measures, freeing up time and budget, while increasing ROI.

Conclusion: Let’s Improve Your Customer Journey With Twinr and WooCommerce

The top performers in the eCommerce business today are not just selling; they’re personalizing. They are building individualized journeys and boosting customer participation. They also make more money.

Use Twinr to level the playing field allow for the creation of personalized and hyper-targeted in-app experiences No Coding Needed. With Twinr and ultra-customizable experiences, you will be able to quickly segment audience, engage them in real-time to offer targeted customizations and deliver personalized offers. Everything you need to do is in one place and, best of all, Twinr is built for WooCommerce brands.

Want to improve Your Customers Experiences?

See how easy it is to personalize the customer apps journeys. Book in your demo and/or start a trial for free

FAQs

Q1: Can I personalize in-app experiences without coding?

Yes, you sure can. Twinr is a platform that uses a simple drag and drop interface to allow the customization of journeys and the personalization of content

Q2: How does Twinr sync my WooCommerce data for personalization?

Twinr integrates directly to your WooCommerce account to ensure changes to products, changes to user activity, and changes to user preferences are all reflected in your app in real time.

Q3: Which in-app engagement tools does Twinr support?

No worries, we’ve got you covered. Twinr has a slew of engagement tools that include, but are not limited to custom app notifications and in-app messaging.

Q4: Can I measure the success of my personalization efforts?

Personalization gives businesses the opportunity to build customer relationships. With Twinr you can measure customer engagement, you can measure customer value, and you can measure revenue overall helping you build a clear picture and strategic plan to improve and maximize your business revenue.

Q5: Is mass push notification sending possible?

Definitely. Segment based on behavior or purchase history, and send personalized targeted notifications at scale, driving much higher revenue.