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Telegrafi is a Kosovo-based independent online media company delivering real-time news and information to Albanian-speaking audiences across Kosovo, Albania, North Macedonia, Montenegro, and the diaspora. Established in 2006, it has grown into one of the most visited Albanian-language portals, combining timely reporting with lifestyle, tech, and business content.
Kosovo-based digital media outlet Telegrafi.com completely transformed its reader experience by embracing a mobile-first strategy, leading to a 40% increase in regional reach, a 25% boost in reader engagement, and millions of monthly pageviews across Albanian-speaking regions.
With more and more readers consuming news on smartphones, Telegrafi realized its website alone wasn’t delivering the fast, intuitive experience audiences expected. The missing piece? A dedicated mobile-first publishing approach backed by diversified content and monetization.
Despite its strong readership, Telegrafi faced challenges familiar to many digital publishers:
Mobile-first gap- readers increasingly consumed news on phones, but the web experience wasn’t fully optimized.
Limited engagement- without push notifications or interactive formats, re-engagement opportunities were missed.
Revenue pressure- heavy reliance on traditional banner ads limited sustainability.
Rising competition- new digital-native outlets and social platforms were drawing audience attention.
As Telegrafi’s leadership team noted:
“Our readers wanted faster access to news and a more interactive mobile experience. We needed to evolve quickly to keep their trust and attention.” – Team Telegrafi
“Our readers wanted faster access to news and a more interactive mobile experience. We needed to evolve quickly to keep their trust and attention.”
– Team Telegrafi
Instead of relying solely on its website, Telegrafi restructured its digital presence to become mobile-first and multimedia-ready.
With its transformation, Telegrafi was able to:
Deliver faster, mobile-optimized browsing for news on the go.
Expand into video, podcasts, and lifestyle verticals to capture wider audience interests.
Build stronger re-engagement channels through social media integration and app-like mobile features.
Diversify monetization with branded content native advertising, and dedicated sections such as Jobs and Deals.
Strengthen credibility by maintaining an independent, trusted editorial voice across regions.
All of this was achieved without losing Telegrafi’s core mission of fast, accurate, and independent reporting.
Before its shift, Telegrafi’s site was popular but limited to standard news articles and banner ads. After embracing a mobile-first and multimedia strategy, everything changed:
Readers could access news in real-time with a smoother, mobile-optimized experience.
Video and podcast formats boosted engagement and time-on-site.
Social integration and app-like notifications increased repeat visits.
New verticals (Jobs, Deals, Lifestyle) added fresh revenue streams and user value.
Regional expansion strengthened Telegrafi’s reach far beyond Kosovo.
"By focusing on mobile-first delivery and expanding formats, we built a platform our audience loves to return to. It has positioned us as a truly regional media brand." – Telegrafi Editorial Team
"By focusing on mobile-first delivery and expanding formats, we built a platform our audience loves to return to. It has positioned us as a truly regional media brand."
– Telegrafi Editorial Team
Telegrafi’s journey shows that a media outlet doesn’t need a massive technical overhaul or huge budget to scale its digital presence. By focusing on mobile-first publishing, multimedia formats, and diversified revenue streams, Telegrafi grew its audience, expanded regionally, and strengthened loyalty, all while keeping its independent voice.
"Our readers immediately noticed the change. The mobile experience became faster, smoother, and far more engaging, and the response was overwhelmingly positive."
The new strategy didn’t just improve design, it delivered measurable growth, consistent engagement, and new revenue opportunities through branded content, jobs, and deals.
If your media platform is already delivering strong content, you’re closer than you think to creating a mobile-first experience that drives reach, trust, and monetization.
See how a focused digital strategy can help you scale faster, build credibility, and keep readers coming back, without requiring heavy technical resources.