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SheniEkimi is a Georgia-based healthcare platform focused on delivering timely medical news, expert analysis, and in-depth coverage of the country’s healthcare system. From professionals to students, it has become a trusted source of information across the Georgian medical community.
SheniEkimi, Georgia’s essential platform for medical news and healthcare insights, partnered with Twinr to transform their online experience into a fully branded native mobile app. Within weeks, the app began driving stronger content engagement, higher retention, and deeper connections with Georgia’s medical community.
With mobile readership growing rapidly, SheniEkimi realized their website alone wasn’t delivering the seamless, on-the-go experience users needed. Readers were dropping off mid-article, urgent updates weren’t reaching audiences fast enough, and the lack of a mobile app was limiting brand presence. The missing piece? A dedicated app designed for healthcare-first engagement.
As SheniEkimi’s content grew in both volume and value, so did its mobile audience. However, their website alone wasn’t enough to provide the seamless, mobile-first experience users wanted.
Key challenges included:
No mobile app- Limited engagement from users on mobile
High drop-off rates- Readers were leaving articles mid-way
Lack of push notifications- No direct way to deliver urgent medical news
Slow discovery- The website didn’t support quick, on-the-go browsing
Weak mobile presence- No app icon meant fewer repeat interactions
“We’re all about making healthcare content accessible and timely. A mobile app was the logical next step, we just needed a way to launch it quickly, without development bottlenecks.”v – SheniEkimi Team
“We’re all about making healthcare content accessible and timely. A mobile app was the logical next step, we just needed a way to launch it quickly, without development bottlenecks.”v
– SheniEkimi Team
Instead of building a costly custom app, SheniEkimi turned to Twinr to quickly convert their existing content platform into a sleek, high-performing mobile app. With zero coding and full design control, the team created an experience that felt fast, familiar, and built for their growing readership.
With Twinr, SheniEkimi was able to:
Launch their app in weeks without rebuilding from scratch
Provide a smooth, mobile-first reading experience for healthcare articles
Send instant push notifications for breaking medical news and expert columns
Reduce content drop-offs through better in-app navigation
Increase reader retention via app-exclusive content flows
Strengthen brand presence with a dedicated icon on users’ home screens
All of this was achieved while keeping their trusted editorial voice and design intact.
Before the app, SheniEkimi’s website delivered valuable content but didn’t fully meet the needs of a mobile-first audience. After the app launch, everything changed:
Daily content engagement increased by 35%
Drop-off rates during browsing dropped by 40%
Return sessions grew by over 50%
Users reported higher satisfaction with the mobile reading experience
Push notifications ensured timely delivery of urgent updates and expert insights
As the SheniEkimi team put it:
“The app changed how our audience engages with content. Browsing is faster, notifications are timely, and returning readers are growing every week.” – SheniEkimi Team
“The app changed how our audience engages with content. Browsing is faster, notifications are timely, and returning readers are growing every week.”
SheniEkimi’s journey shows that even content-driven platforms can launch powerful, high-performance apps without massive budgets or dev bottlenecks.
“Twinr helped us meet our users where they are on their phones with a clean, easy-to-use app that truly reflects our mission.”
By partnering with Twinr, they delivered a modern mobile app that elevated how Georgian readers consume healthcare news. The result? More loyal readers, stronger engagement, and greater brand visibility.
If your content platform or community hub is ready for mobile, you’re closer than you think to launching your own native app.
👉 See how Twinr can help you launch fast, boost engagement, and keep readers coming back, without extra dev work.