Why Your eCommerce App Needs Native Product & Checkout Screens

You did everything right: attracted users, loaded your product page, and nudged them to add items to their cart. Then – silence. No purchase. No conversion. Your checkout screen failed them.

In mobile commerce, this moment is make-or-break. According to Baymard Institute, nearly 70% of all carts are abandoned, and that number is even higher on mobile. Why? Because mobile checkouts often feel clunky, slow, or untrustworthy. And in most cases, it comes down to one simple design decision: whether your product and checkout screens are native or just webviews.

Let’s explore why native product and checkout screens are no longer a UX luxury, they’re a conversion necessity.

WebView Screens Feel Slow and Clunky

Most eCommerce apps today still rely on WebView-based screens to display products and handle checkout. These screens simply wrap a mobile webpage inside the app, meaning they carry all the friction, lag, and UX inconsistencies of a browser.

When a user taps into a product page or checkout, any slowdown becomes a reason to bail. WebViews can’t leverage mobile-native behaviors like Apple Pay or Google autofill. Scrolling isn’t smooth. Input fields glitch. Gestures feel unresponsive. All of this adds up to a broken trust loop.

From the shopper’s perspective, it just doesn’t feel like a real app. And that subconscious signal, that this screen is different or unsafe, is often enough to make them abandon the cart.

WebViews might seem like a fast way to launch an app. But they’re an even faster way to lose conversions.

Native Product Screens Help Users Buy Faster

What makes a good product page? It loads fast. Images are sharp. Variants are easy to pick. And the “Add to Cart” button feels instant.

Native product screens offer all of that, without waiting for a page to load from a server. Images render instantly. Pinch-to-zoom and swipe galleries work intuitively. Product variants (size, color, etc.) load without janky reloads. Every interaction feels intentional and snappy.

More importantly, native screens allow for branded design, customized, elegant layouts that match your store’s aesthetic and elevate perceived product value.

This means customers get a consistent, beautiful, and high-performing product discovery experience. That creates confidence, and confident shoppers convert more.

Native Checkout Screens Build Trust

Checkout is where many mobile journeys die. But it doesn’t have to be that way.

Native checkout flows reduce abandonment by eliminating the micro-frictions that cause second-guessing. Auto-filled address fields, saved payment methods, platform-specific payment options (like Apple Pay or Google Pay), all of this creates speed and trust.

Unlike web-based forms, native screens adapt to screen sizes, keyboard behavior, and network fluctuations. Even on flaky mobile connections, native checkouts continue working, avoiding crashes and reloads that lead to rage quits.

And because they use familiar gestures and transitions, users feel at ease. That comfort is gold when someone’s deciding whether to trust your app with their card details.

Build Native Screens in Minutes with Twinr

Traditionally, building native screens required expensive developers, long sprints, and high maintenance overhead. Not anymore.

Twinr’s drag-and-drop native screen builder lets you craft high-converting product and checkout flows, without writing a line of code.

Whether you’re on Shopify, WooCommerce, or Magento, Twinr syncs directly with your store data.

Want to A/B test two checkout layouts? Done. Need to customize PDPs for a flash sale? Easy.

You get pre-built components optimized for mobile behavior and conversion. No need to compromise with a webview.

Give Shoppers a Better App Experience

Your app’s journey isn’t just about browsing. It’s about guiding users effortlessly from discovery to checkout.

Native screens let you craft a shopping flow that feels natural: swipe a product → tap add-to-cart → checkout → receive confirmation, all without slow transitions or visual breaks.

This cohesion reduces decision fatigue, builds emotional momentum, and increases the chance that a shopper completes their purchase. And when the UX is this smooth, they come back again. That’s how native design drives repeat revenue.

Read More: UX Enhancements You Get Automatically with Native App Screens

Try It Yourself

Still relying on web-based product and checkout flows? You might be overlooking the subtle frictions that cost conversions.

Native screens aren’t just about aesthetics, they create smoother, faster, more trustworthy experiences where it matters most. And the difference, you can see it in bounce rates, cart completion, and returning users.

If your app is built for commerce, every screen should earn trust. Native helps you do that, quietly, effectively, and without forcing a full rebuild.

Build your eCommerce native app with Twinr, no coding needed.