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Home » Blogs » How to convert seasonal shoppers into loyal app users
By Gaurav Parvadiya | Last Updated On November 18th, 2025
With every year, seasonal selling spikes on holidays, pop-up sales, and even holiday sales are worth a whopping few billion dollars. Most brands, however, treat a season as a one-time opportunity; that is a mistake. The goal is not just to extract as much money as possible on the event day. It is about ensuring that every season accepts the offer and becomes a lifelong loyal customer. It is possible through effective engagement via a mobile app, designed, tailored, and adjusted on the fly.
Want to reimagine customer loyalty? *Learn how to maintain seasonal loyalty with no-code solutions, seamless personalization strategies, and intelligent analytics.
Like clockwork, every year in November and December, mobile shopping sales skyrocket. Statista, a stats and analytics company, expects mobile ecommerce sales to reach 73 over all ecommerce sales by 2023. *That’s a huge leap towards mobile shopping dominance! *Yet this is not what most businesses think is true. *Instead, businesses claim people could be potential customers, and not just look at them as seasonal shoppers. *
Think of this. A customer, who is a potential hijacker, *remembers to use your app when there’s a Holiday, looks at items, and then lies. Like nothing *ever happens*. Your competing brands however include spenders and then hoarders. By doing this, they create long term bonds and loyalty. When seasonal shoppers are engaged properly, active client lifetime value increases dramatically. Instead, seasonal shoppers become loyal, app using customers, and all of a sudden, your ROI increases. *In the end, your market presence is super strong, and your brand value is phenomenal.*
It is easy to be tempted by immediate profit only. Receiving the seasonal sales is rewarding, but imagine the opportunity cost with ignoring the customers after the festival. They are in a position to interact, but a brand with no follow-through strategy would lose the customers to competitors that appreciate the importance of post engagement.
Picture this differently. Consider eCommerce as a fishing expedient. For the purpose of this analogy, you have a seasonal shopper as a big fish that you manage to hook once and then you forget about them. If you don’t put the necessary time to get the fish in and capture their interest, you are letting them swim back to your competitors. You want to be in a position where you can access the fish in future years.
How does seasonal shopping get executed? The dominant practice is to blitz the sellers with mass emails and then pay for ads at strategic timing. Unfortunately, this engages very few customers in real brand loyalty.** Why not? They are focused on responding, easily scalable, and do not have the imagination to deeply consider the real value of a personal conversation.
Only being online or having in-store interactions limits a brand from pursuing valuable friendships. People relate to a business when they feel that they are being heard, and a well-designed mobile app can help build that rapport. Unfortunately, most businesses do not have the app-building prowess to quickly develop an app specifically designed to suit app for a seasonal campaign, thus leaving the business at a disadvantage.
The reality is that You need an engagement marketing machine that is always on, and that is where the no-code platforms like Twinr are very useful because they can help create great mobile app experiences in no time as they do not require months of brand mobile app development.
Mobile apps, according to researchers, get three times the conversion rate and two and a half times higher user engagement as mobile websites. Users voluntarily download apps in a curated experience where they get everything from the pages and even specific experience value adds like loyalty cards, and offers on their mobile phones, all from a centralized tailored app.
Mobile apps have become critical part in ensuring brand loyalty, and here is how they enable a brand action:
During seasonal peaks, these app features enable enormous changes to the way consumers evaluate and engage with the brand.
The Key to Engagement? Speed and Flexibility.
In marketing, speed and flexibility will always favor your bottom line. As with all things seasonal, the quicker you can make a change, the better. This is where Twinr’s no-code platform truly excels, enabling swift changes and enhancements to better suit consumers’ demands.
Here’s an example. Traditionally, building an app is like building a physical retail store — it is a long and complicated process. However, if you use Twinr’s no-code platform, you will be able to achieve the same outcome as a pop-up store — classy and functional within days.
During seasonal peaks, time is your best friend and the worst enemy. App development that conforms to an industry’s peak activity needs to be done within days to months, a tether that can be alarming to an increase level of activity.
That’s where Twinr comes in with no-code app designed with non-technical people in mind. Twinr can help any company bring their dreams to life with functional and pleasing apps within days, rather than the long months it usually takes.
Here’s how platforms using no-code, like Twinr, revolutionizes your mobile app development strategy:
Example. One of the national retailers built a standalone app for the summer season using Twinr. The app included geo-target marketing in addition to loyalty program tracking. This way, the retailer could send promo notifications to loyalty members participating in the game, resulting in nearly a 25% uplift in repeat purchases during the promotion.
Don’t just be available, be valuable. Targeting every user is highly recommended especially if your aim is to convert casual mobile app users to devoted ones. Here is what you can do:
This tactic works by analyzing seasonal trends combined with users’ previous online activity. A great example is notifying loyal clients for a flash sale. This creates a sense of urgency that motivates action.
Design Loyalty & Rewards programs offering points, badges, or tiers of benefits, which enhances the sense of achievement and exclusivity. For example, the statement “Shop this season three times and receive a special gift” can promote habitual behavior.
Add fun elements to your apps with seasonal games like quizzes or scavenger hunts and award achievement badges. Customers love to display their wins, which builds positive emotions that go past the single point of purchase.
Deep dive into your aAnalytics and recommend products and seasonal offers personally tailor to users based on their real-time on-site activities. Personal relevancy is key to conversion success!
“Analytics is this partnership which encourages growth every season. This is because data is more than a collection of information on what happened.” aWell established facts like that of McKinsey, which holds that if customer-analytics is applied, retailers are bound to experience customer retention of between 15% and 20%.
Engagement and retention features on Twinr Analytics enable you to.
Hensler noticed that some of their most active app users would login more often during their holiday promotions. They began sending offers a week in advance and yielded a 23% increase in repeat sessions as a result.
The takeaway? Through focused improvement and data-driven insights, you can turn seasonal visitors into loyal customers.
App retention during peak seasons is often problematic for brands, even amid common mistakes:
The solution is to Focus on the data-informed, no-code approach with Twinr. Create personalized, innovative analytics that help shift strategies for the season, and seasonal content from experience.
The message is clear. During the yearly cycle, brands that target and service seasonal purchases throughout the year gain better market control. This is about more than a period of time and a moment. It’s about a relationship that has long-term, sustainable engagement.
With no-code software Twinr, your brand can:
Make sure that seasonal shoppers don’t vanish as the season ends. Turn enduring spikes into loyalty. Begin the journey now and observe your app for appreciation over period.
Q1. How soon can I kick off a seasonal app campaign on Twinr?
With Twinr’s remarkably simple drag-and-drop interface and plethora of templates, customers can customize and deploy fully operational seasonal apps within a week’s time.
Q2. What features are important when visitors are being converted into app users?
Important features to have during visitor conversion into app users include: dynamic content, in-depth analytics, loyalty rewards, positive reinforcement, gamification, and push notifications. All of which Twinr can provide.
Q3. How do seasonality analytics improve my engagement strategy?
Analytics enhance engagement and retention during off-peak season by providing actionable campaigns tailored to user interest and habits.
Q4. Can I change my app’s content according to the season?
Yes, you can. Twinr offers the ability to adjust and change content in real time.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.