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Home » Blogs » Using mobile apps to improve repeat purchases during sale periods
By Gaurav Parvadiya | Last Updated On November 21st, 2025
How Top Brands Boost Repeat Sales with Mobile Apps During Sales Seasons
Loyal customers account for around 70% of revenue in loyal customers during peak sales! However, for most ecommerce brands, that revenue bomb is ignored in favor of new traffic acquisiton. What these top brands understand is that seasonal shoppers are lifetime customers, allowing brands to spend much less on marketing, and retire ad spend from seasonal sales. Non top brands focus on discounted ad spend on new traffic for each seasonal holiday, posting discount promo codes and social ads begging for traction.
Top brands such as Sephora and Nike get to peak sales growth, with no increased ad spend, by focusing on mobile app engagement. Letting a customer spend 5x more for a new customer is an ad spend retention killer. Mobile apps are built specifically to drive retention. For McKinsey’s retention studies, mobile apps drive retention metrics straight to new heights.
How to top brands to use mobile apps to drive repeat purchases during sales, and proven that you can implement today without coding are in this guide. Top brands are posted less revenue driving mobile apps. With Twinr, it’s instant to convert websites to revenue driving mobile apps.
Apps lets you take advantage of buying frenzies with personalized offers and timely communications. This could easily turn a one-time buyer into a repeat customer.
Mobile apps have robust functionalities for sending personalized offers during sales and can optimize conversions during sales. Push notifications are a great tool for sending tailored offers in real-time and reach loyal customers during flash sales. This clientele can receive exclusive offers before other customers to foster a sense of loyalty and exclusivity. Apps offer brands robust functionalities to optimize revenue and reach customers in real-time.
Additionally, apps have the ability to leverage customers’ browsing data to make product recommendations. Nike uses this feature to solidify repeat purchases during sales by increasing targeted recommendations for sneakers each time consumers make a purchase. Personalized offers to loyal customers likely helped to increase Nike’s sales by 30% during each sale.
Brands often think that a mobile website is a good enough alternative to offer an app. However, with apps, marketers can offer even more personalized feedback during the sale period, and offer a more engaging and tailored experience to consumers.
Your website is user friendly, but a well designed app enhances the shopping experience into a fast, intuitive experience. Statista predicts mobile commerce will comprise more than 70% of all ecommerce sales by 2024, but many brands still do not have an app.
An app decreases frictionless, remembers customers, and makes future purchases effortless. e.g. Amazon saves your address and payment information so customers can one click reorders.
Developing your app can be easy and inexpensive! Maybe you are missing out on this important business channel. There are software options like Twinr, which allows you to turn your ecommerce website into a native app, no code required.
Apps provide, exclusively and centrally, for accessing loyalty rewards. Brands can conduct push marketing during sales and provide app exclusive discounts, VIP early bird sales, and point multipliers to app users.
Sephora’s Beauty Insider program shows what loyal customers can look like: app members get special early sales, free sample, personalized rewards, and more offers, and get driven back over and over again to buy. Brand app users reportedly spend 25% more than customers without the app in their possession during sales.
You can now easily incorporate loyalty program features into your app without any technical knowledge by using Twinr, and gain a loyal customer base that automatically opts into every sale, increasing revenue and lifetime value.
What Are the Best Ways to Balance Your App to Drive Repeat Purchase
Timely Push Notifications for Sale Period
The biggest mistake brands make? Sending general, random notifications that aren’t tied to their data and purchase history.
Example: Nike’s app users received a 20% off promo code for selected sneakers one hour before last year’s sale, and were able to make a purchase early. This resulted in a 4x increase in early bird sales.
Your app should suggest other items that can be bought along with the item that the customer is trying to buy, particularly at checkout and in-app messages. For instance, a retailer that sells clothes can purchase additional items, such as accessories, when there is a sale going on – increasing average order value (OVM) by 15%.
With the Twinr app, you can instantly customize in-app messages to attract customers to buy that fashionable hat for the complete outfit in their cart, or purchase a discount bundle with accessories.
Cart abandonment is an even more massive problem on retail apps. Users can save their preferences, save their payment information, and store items in their cart for simplified reordering – which is necessary during high demand sales.
Sephora’s app allows users to quickly reorder items from their last purchase, enhancing customer loyalty and purchase frequency.
During sales, provide extra rewards, special loyalty benefits, and referral bonuses to users that have the app. Use push notifications to trigger FOMO by announcing double rewards, early access promo- code notifications, and share incentives.
Tip to help your business Using Twinr’s automated loyalty features with custom notifications and user segmentation without the need for a complex development team.
Large companies know the importance of having a mobile app. The reason is simple: mobile apps help generate revenue and build customer loyalty. But consumers aren’t the only ones benefitting — companies are making big bucks and small and medium sized companies are losing out.
But with Twinr, Website to app conversion only takes a few days with no coding requirements. Sync with Shopify, WooCommerce, Wix, or any website platform to get an app that remains in sync with the website.
Benefits of Twinr:
Statista previously reported that customer retention rates were up to double and repeat purchases rates were also increased by up to 40% on average for brands using engagement features in mobile apps in comparison to brands that only employed a website.When building a native app from your website you create new avenues for revenue that synergizes with your website traffic, which is extremely important during your season sales.
Example: Elle & Co.
With Twinr, Elle & Co. easily created an app from their Shopify store. During their Cyclone Sale, they sent push notifications highlighting bundles for sale with unique discounts, which led to 35% repeat purchases and 20% increase in AOV.
Example: Gourmet Goods
They transformed their WooCommerce website to an app and launched a unique loyalty program with app-exclusive rewards. During the summer sales, app users returned to the store 2X more and purchased more items per transaction, driving their revenue growth.
The following strategies will most likely increase your repeat purchases in your sales. But these will need a seamless mobile app platform. With Twinr, it’s simple and cost-efficient to convert your site into a native app in no time and without letter a line of code.
Think of in sales how your customers would feel valued, and how easily they would reorder, how notifications they would receive would be personalized, how during sales, they would feel appreciated. That’s how mobile apps work. And they can be yours.\
FAQs
Q1: How fast can I turn my website into a mobile app using Twinr?
A: It usually takes a few days for a website to be converted into a native app with no required coding and with live syncs to ensure apps ongoing updates.
Q2: Will my app stay in sync with my website?
A: Yes, Twinr’s live sync keeps your app in compelete sync with your website and updates for sales events or other time sensitive promotions.
Q3: Can I send my customers specific push notifications?
A: Yes, Twinr offers customizable segmentation and message targeting for push notifications, which is very helpful around sales.
Q4: Is managing an app complicated?
A: Not at all. Twinr’s easy to use dashboard lets you control push campaigns, loyalty program and app analytics without trouble.
Q5: How safe is my data and customer information?
A: Twinr is GDPR compliant and follows industry standards to keep your users data safe.
Start your free trial or book a free demo now and unlock new revenue streams this sale season with ease.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.