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Home » Blogs » How to Collect UGC Inside Your WooCommerce App?
By Gaurav Parvadiya | Last Updated On August 5th, 2025
User-generated content (UGC) is one of the most powerful forms of social proof in eCommerce today. It’s real. It’s relatable. And it works.
But here’s the catch: most WooCommerce stores only collect UGC through their website or post-purchase emails, while completely ignoring their WooCommerce app user-generated content. That’s a missed opportunity.
Your WooCommerce mobile app isn’t just another sales channel. It’s a space your most loyal buyers already trust. Collecting UGC directly inside the app using UGC tools for the WooCommerce mobile app creates an instant feedback loop and builds credibility where it matters most – on mobile, where 73% of eCommerce purchases happen (source: Statista, 2024).
In this guide, we’ll walk through how to collect UGC in your WooCommerce app without overwhelming your users. You’ll learn which formats work best, how to ask for photo and video reviews in a WooCommerce app at the right moment, and which tools make it easy, even if you’re not technical. You’ll also understand the basics of creating a profit-driven user-generated content strategy that best suits your business.
UGC stands for “user-generated content,” which means any photo, review, rating, comment, video, or testimonial that’s created by your customers. But inside a mobile app, UGC isn’t just comments below a product. WooCommerce app user-generated content becomes part of the full-screen experience.
In the context of mobile app review collection, UGC can include:
These elements help make your app feel active, real, and community-driven. More importantly, the WooCommerce app user-generated content gives first-time buyers the confidence to convert.
The difference between UGC on your website and UGC in the WooCommerce app is intimacy. Apps are more personal. People open them with intent, and when they see that in-app content submission is already in place by other shoppers, they feel safe.
According to Nielsen, 92% of people trust user-generated content more than brand-created content. So the more UGC you embed into your WooCommerce app, the less you’ll need to rely on polished product copy to sell.
But wait, wait! How do you get customer reviews in a mobile app? Is it so easy?
The answer: No, it’s not, especially until you read through this article and know the secrets behind the user-generated content strategy, things are quite difficult. But fortunately, we’ll disclose all the hidden secrets behind successful e-commerce games to you. If you find you are on the same page, then continue reading till you know everything.
It’s easy to think, “We already collect reviews on our website, isn’t that enough?” But app users don’t behave like website users. They expect smoother experiences, more relevance, and quicker interaction. If you’re yet to collect UGC in the WooCommerce app, you’re missing out on highly valuable, mobile-native content.
Apps are often opened while customers are on their couch, on their commute, or even right after using your product. This makes the photo and video reviews in the WooCommerce app they create feel spontaneous and authentic. When customers upload a photo from their phone’s camera or leave a quick review, it feels like they’re messaging a friend, not filling out a form.
Mobile apps offer a direct line to your most engaged buyers. These users are more likely to contribute content if the ask is simple and feels native to their device.
If you’re relying on WooCommerce plugins that show reviews on your desktop site, those don’t always display well in the app, especially if you use a separate mobile experience. By embedding UGC natively in your app, you guarantee it’s visible, optimized, and usable. There are specialized UGC tools for the WooCommerce mobile app, which solve the issue completely. We’ll discuss them in detail in this article. So, yes, you’ll learn many new things here today.
You also remove the need to sync or duplicate content between platforms. The UGC where the shopper already is.
People love seeing themselves featured. When users contribute photo and video reviews in the WooCommerce app and see them live, it gives them a reason to come back.
Even better, when you get customer reviews in a mobile app, it creates a sense of ownership. They feel connected to your brand in a more personal way, which drives loyalty and increases app session time. It’s not just about mobile app review collection, it’s about turning buyers into contributors.
According to Bazaarvoice, brands that feature WooCommerce app user-generated content in the frontline see up to 20% more return visits and 90% higher time-on-page. That kind of engagement is hard to buy.
Read More: Why Your WooCommerce Store Needs an App?
Not all photo and video reviews in the WooCommerce app are created equal. What works on your website might not translate well to mobile. Inside your WooCommerce app, the best in-app content submission formats are the ones that are fast to submit, look great on mobile screens, and create emotional trust.
Simple star ratings with a few words of feedback are the easiest ways to collect UGC in the WooCommerce app. Most users are familiar with the format and know what to expect. These photo and video reviews in the WooCommerce app should be easy to submit and visible right on the product detail page.
Keep it minimal. Ask for one line, not an essay. Use placeholders for mobile app review collection, like “Tell us why you loved it” or “What didn’t work for you?” to make it more approachable.
Example: ★★★★☆ “Really soft fabric, fit was a little loose.”
Photos build credibility fast. Encourage users to upload pictures of your product in use: whether it’s skincare on the shelf, shoes on their feet, or packaging at their doorstep. Mobile makes this easy because users can take a photo instantly from their phone.
Add this option right below the text review field. Let users see a gallery of existing photos to inspire them to add their own.
Tip: Highlight these photos with “Verified Photo Review” tags.
Video is the highest-trust format you can collect, but it must be easy. Let users record a short 15–30 second clip without leaving your app. Keep it optional and offer examples for inspiration.
Video reviews build an emotional connection. Seeing a real person talk about their experience feels authentic and persuasive, especially on mobile.
Allow shoppers to ask questions about the product, and let previous buyers answer them. It builds a layer of peer-to-peer trust and encourages interaction. That’s a slow and steady, but the most powerful user-generated content strategy.
You can feature helpful answers with upvotes or tags like “Most Helpful Answer.” It makes your product page feel alive. The example below will show how you can get customer reviews in a mobile app following this method very easily.
Example: “Does this run true to size?” – “Yes, I’m usually a medium, and it fit perfectly.”
Create a visual feed of all your top UGC: a wall of happy customers, unboxings, product shots, or top reviews. This makes your app feel like a living, breathing community.
Swipeable WooCommerce app user-generated content is highly engaging on mobile. It also creates a “scroll trap” that keeps users inside the app longer.
Asking to get customer reviews in a mobile app takes finesse. Push too hard, and users feel annoyed. Don’t ask at all for photo and video reviews in the WooCommerce app, and you’ll miss valuable opportunities. So, what’s the secret recipe for mobile app review collection Timing, tone, and trust.
Don’t ask for a review two minutes after purchase. Wait until the product is delivered and the user has had time to experience it. For many stores, this means triggering a prompt 3–7 days post-delivery.
If your app supports delivery status, use that as the trigger. “Your order just arrived, how are we doing?” feels way more natural than asking before they even touch the product.
Trigger Idea: Post-delivery push or in-app modal: “Got your order? Share your thoughts in 10 seconds.”
Make the request feel personal and low-pressure. Avoid corporate language. Try a soft, human tone that aligns with your brand.
Example: “Hey! Hope you’re loving your new [product name]. Mind sharing a quick review? Even one line helps!”
As a tricky user-generated content strategy, you can also frame the ask around helping others, not promoting your brand: “Your review could help someone else make the right choice.”
Don’t make users hunt for how to leave a review. Use a floating button, a card in their profile, or a push notification that opens the review screen directly.
Keep the in-app content submission form short and mobile-friendly. Use visual cues like emoji scales, stars, or toggle buttons where possible.
Sometimes, a little incentive goes a long way, like a discount code, loyalty points, or a chance to be featured. Make the reward clear without making the review feel transactional. The example below will show you how you can easily collect such UGC in the WooCommerce app.
Prompt Copy: “Leave a review and get 10% off your next order.”
Even showing them that their review will be seen can be motivating. For example: “We feature the best reviews on our homepage, yours could be next!”
Offering an incentive to encourage users to share their experiences can work wonders, but it has to feel authentic. If users think you’re paying for good photo and video reviews in the WooCommerce app, you’ll lose trust faster than you gain stars.
Rather than bribing users with cash or large discounts, offer small gestures that align with your brand’s personality. This could be early access to new products, loyalty points, or a personalized thank-you feature.
These types of rewards feel thoughtful, not transactional. They show that you’re not just trying to get customer reviews in a mobile app for conversion, but genuinely appreciate the customer’s voice. That shift in tone makes your ask more ethical and more effective.
Gamification works especially well in apps. Highlight top contributors with badges, leaderboards, or exclusive in-app titles. It’s a clever and creative way to easily collect UGC in the WooCommerce app.
It’s low-cost and high-reward. You can turn reviews into a fun, community-driven activity that rewards consistency and creativity, not just star ratings.
When someone consistently contributes great content – photos, videos, thoughtful comments – recognize them. Invite them to join your affiliate or referral program. Or send them a freebie to thank them.
This approach strengthens brand loyalty while creating natural UGC from trusted, long-term fans. These are your power users, and turning them into creators is a smart retention play.
Contests are one of the best UGC tools for the WooCommerce mobile app. Keep the rules simple: “Upload a photo of your order and tag us for a chance to win a gift card.”
You can create new themes each month, like “best before/after photo” or “most creative use of our product.” It keeps things fresh and taps into people’s desire to be seen.
Prompt Copy: “This month’s challenge: Show off your unboxing experience and tag us. Winner gets a $100 gift card!”
Even if there’s no prize, acknowledgment goes a long way. After someone submits photo and video reviews in the WooCommerce app, thank them with a confirmation screen or an in-app message.
Send occasional surprise gifts to users who consistently leave helpful reviews or creative photos. It’s not announced upfront, which makes it feel more meaningful when it happens.
This tactic fosters goodwill and encourages others to contribute UGC in hopes of being noticed or rewarded in the future.
Example: “Loved your review on our hydrating mask, enjoy this exclusive sample set, on us!”
Let your users know their UGC might be featured in your email campaigns, Instagram feed, or app homepage, with credit.
It not only adds credibility to your marketing but also gives users a reason to create thoughtful, quality content. Just make sure to get their permission before using it publicly.
Create a system where different types of UGC earn different perks, for example, a photo might earn more points than a text review, and a video might earn even more.
Tiered incentives motivate users to go beyond the minimum. It’s also a smart way to get richer customer reviews in your mobile app without having to constantly ask.
Example: “Earn 25 points for a review, 50 for a photo, and 100 for a video testimonial.”
Collecting great UGC is only half the work. To truly build trust and inspire more users to contribute, you need to show it off – in the right places, at the right time. Strategic UGC placement helps turn passive browsers into confident buyers.
This is the most important place to showcase user-generated content. When shoppers land on a product page, they’re close to making a decision, but they need reassurance. Seeing reviews, real-life photos, and even short videos can nudge them over the line.
Make sure your UGC appears just below the product description or “Add to Cart” button. It should feel like a natural continuation of the page, not something hidden or secondary. Include filter options so users can sort by most helpful, most recent, or even media-only.
First impressions matter. Adding a swipeable UGC section to your homepage or “Explore” tab instantly shows new users that your brand has a real, active community. Highlight top-rated products with user photos or rotating review quotes.
This area can also serve as social proof for new arrivals or trending items. Make it visually rich – include profile pictures, star ratings, or location tags if available.
Prompt Copy: “Loved by users from across India — here’s what they shared.”
After someone buys a product, they’re usually at their happiest, which makes this the perfect time to ask for and showcase UGC. Use the order confirmation screen or post-delivery page to highlight what others have shared. That’s a great way to collect UGC in the WooCommerce app.
You can say something like, “See how others unboxed their orders, and add yours!” It inspires contribution and reassures them that they’re part of a bigger community.
If your app includes a profile or community section, consider adding a dedicated feed just for UGC, like a “Top Picks” or “Customer Highlights” tab. This turns your app into a dynamic space people come back to just to browse what others are sharing.
Let users tap into other buyers’ opinions and see photo and video reviews in your WooCommerce app by product category. Bonus: This feed becomes a soft discovery engine for cross-selling.
Yes, even here. A small line like “4,210 happy buyers already shared their reviews” with a link to see them can help reduce hesitation and build purchase confidence. Especially, if it appears near the final “Place Order” button.
It reinforces that others trust your brand enough to share their experiences, so it’s safe for them to do the same.
Microcopy: “Not sure yet? See what our customers had to say.”
Tip: Pair UGC with upsells for better AOV
Collecting UGC through UGC tools for your WooCommerce mobile app is exciting. But without moderation, it can quickly turn messy. Poor-quality images, irrelevant reviews, or even spam can erode the very trust you’re trying to build. That’s why managing UGC well is just as important as collecting it.
Before users hit submit, show a quick checklist or reminder of what makes a good in-app content submission. Keep it short and visual, like “No blurry photos,” “Use natural lighting,” or “Share honest feedback.”
This step filters out low-quality content and saves your team moderation time. If you’re collecting video reviews, limit length and encourage speaking clearly in a quiet space.
Most modern WooCommerce UGC tools or no code app builders allow content to be reviewed before publishing. Build a system with statuses like “Pending,” “Approved,” and “Rejected.” Assign someone from your team to approve submissions daily or weekly.
If your platform supports such UGC tools for the WooCommerce mobile app, automate rejection for content with offensive words or broken image links. This keeps things clean without constant manual checks.
AI-based filters can flag profanity, empty comments, or duplicate photo and video reviews in the WooCommerce app. These tools save time, but don’t let automation make the final decision. Always have a human review flagged content before it goes live or gets deleted.
Balance is key: automation handles the noise, while human eyes protect the tone and credibility of your brand.
Don’t feel pressured to publish every review. It’s okay to reject in-app content submissions that are off-topic, extremely low-effort, or fake. Aim to feature content that reflects the experience new buyers want to see.
Featuring fewer, higher-quality posts increases trust and user engagement. Make it easy for your team to star or pin the best WooCommerce app user-generated content to showcase.
Give users the option to flag a review or image they feel is inappropriate. This creates an extra safety net and signals that you care about community standards.
Include a “Report” button with a few categories like “Spam,” “Offensive,” or “Not Helpful.” This also helps you spot trends and improve your user-generated content strategy over time.
You don’t have to build WooCommerce app user-generated content features from scratch. There are several tools, both WooCommerce-specific and app-builder-friendly, that can help you easily collect, moderate, and display user-generated content inside your mobile app.
If you’re using Twinr to convert your WooCommerce site into a mobile app, you’ll love the built-in support for dynamic content and custom UGC blocks. Twinr allows you to embed UGC carousels, product-specific reviews, or even custom in-app content submission forms, all without coding.
You can also trigger review requests using in-app modals, full-screen prompts, or floating buttons. It’s flexible and designed specifically for mobile commerce flows.
Example: After order delivery, Twinr can automatically trigger a modal asking for a photo review.
Loox is one of the most popular UGC platforms for WooCommerce, and it works well with mobile-first designs. It allows users to leave photo and video reviews, which can be automatically displayed in product galleries, homepage carousels, or pop-ups.
What makes Loox stand out is its customizable widgets and automated review request flows. It’s designed to feel native on both desktop and mobile, perfect for in-app experiences.
Bonus: Loox supports post-purchase emails and SMS prompts, nudging users right when they’re most likely to contribute.
If you’re looking for a budget-friendly alternative to Loox, Judge.me offers robust UGC features, including review request automation, photo uploads, star ratings, and Q&A. It integrates with many mobile app builders and has multilingual support.
Judge.me’s moderation queue is simple to manage, and you can easily showcase top-rated UGC in specific product collections or homepage sections.
Yotpo is a powerhouse, one of the best UGC tools for the WooCommerce mobile app for scaling brands who want to combine UGC with loyalty programs. You can collect everything from star ratings to video reviews and use that content across email, SMS, and in-app.
It also helps you link UGC with customer profiles, making personalization smarter. If you’re planning to grow fast or need advanced analytics and display options, Yotpo is a solid choice.
Use Case: Combine Yotpo’s rewards module to offer points for each photo review submitted inside your app.
Other great tools worth considering:
All of these tools support photo/video reviews and integrate well with WooCommerce backends. Some offer free plans or trials, so test them before committing.
WooCommerce app user-generated content isn’t just great for building first-time buyer trust, it can also be one of your best tools for retention. When customers see themselves reflected in your app, they come back. When they’re acknowledged and featured, they stay loyal.
People don’t just buy products, they join tribes. When your app consistently features customer reviews, photos, and stories, it fosters a sense of belonging. Returning users don’t just come back for the product; they come back for the people, the content, and the recognition.
This sense of inclusion leads to stronger emotional attachment, and that’s what drives retention. According to Deloitte, 60% of customers stay loyal to brands that create a sense of community.
Example: Featuring a “Customer of the Month” on your homepage or in push notifications shows you value your users beyond their wallet.
One clever way to bring users back is to resurface their own UGC. Send push notifications like, “Your review got 15 likes!” or “We featured your photo on our homepage.”
This kind of recognition rewards participation and motivates continued engagement. It also makes your users feel like creators, not just consumers.
Let users earn points for leaving reviews, submitting photos, or participating in UGC contests. These points can translate into discounts or exclusive access, turning engagement into real value.
This user-generated content strategy helps tie emotional and financial loyalty together. According to Yotpo, brands that incorporate UGC into loyalty programs see a 2.5x increase in repeat purchase rate.
WooCommerce app user-generated content (UGC) helps show that others are loving your products, and no one wants to be left out. When people see peers showcasing their purchases, it creates desire and drives both conversions and reactivations.
You can rotate UGC in-app banners, “Most Loved” product tags, or even a “What’s Trending” section fueled by review counts or image uploads. Done right, this turns curiosity into loyalty.
Example CTA: “Join 2,000 happy buyers, upload your experience today.”
Before you launch your user-generated content strategy, it helps to run through a checklist to make sure everything’s covered, from collection and moderation to display and ROI. This keeps your app lean, optimized, and fully aligned with what your users actually want to engage with.
The in-app content submission process should be frictionless. If it takes too long or asks for too many steps, most users will bounce. Make sure your app allows easy photo/video uploads, star ratings, and optional captions, all without needing to log in again or leave the screen.
Bonus: Add small microcopy nudges along the way, like “This only takes 30 seconds” or “Snap, share, done.” These lower psychological friction.
Check if UGC is visible on high-intent pages like product pages, home, cart, and post-purchase. UGC buried in a review tab doesn’t help anyone. Position it close to the “Buy” or “Add to Cart” button to reduce hesitation.
Consider rotating your best UGC to keep content fresh. People trust recent, real content more than old reviews.
Don’t wait for users to get customer reviews in your mobile app organically. Use email flows, in-app modals, push notifications, and rewards to actively collect content. Time your requests – a few hours after delivery for photos, a few days after use for feedback.
Even a simple nudge like “What did you think of your purchase?” post-delivery can go a long way.
Track how UGC impacts conversion, time-on-page, and repeat purchases. Set up analytics to see which pages with UGC perform better, and what kind of content (text, photo, video) drives the most trust and sales.
Also, monitor review volume and freshness. Stale WooCommerce app user-generated content can backfire, it looks like no one’s bought from you recently.
Even one bad review left unmoderated can break trust. Make sure someone on your team owns UGC moderation. Set a workflow, build filters, and approve quality content daily.
Train them to flag spam, low-quality media, or off-brand submissions, and reward top contributors.
By following this checklist, you ensure that UGC becomes a sustainable user-generated content strategy, a part of your WooCommerce app’s growth, not just an afterthought.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.