Reducing friction in eCommerce app checkout for high AOV products

High AOV checkout optimization is no longer optional, it’s mission-critical. If your mobile checkout experience has friction, you’re silently bleeding high-value sales. Experts agree: the majority of cart abandonment happens not on the product page, but at the final step — checkout.

Introduction:

Stop losing money, Expert anger rolls in high-value eCommerce, checkout friction is a silent killer dismantling profits eroding repeat business. If your checkout process is tedious, complex, or filled with barriers, you’re closing the doors on serious buyers at their point of purchase. The truth is, for high-ticket sales, optimizing your checkout is no longer a nice to have, it is a must.

Mobile shopping accounts for over 70% of high AOV transactions(Statista) at this point, a sluggish or clunky checkout is a ceiling on your revenue. The obsurdity of this issue is -> a staggering 80% of shopping cart abandons happens DURING checkout… and friction is the cause. The reality is, most brands are stuck in rigid code, slow loading pages, and complex forms that scare buyers away at their point of purchase.

What if you could change that, without technical headaches or redesigns that get expensive? Twinr edsure that their no code platform can help brands design a frictionless checkout that is done in record time. And it’s not just about design, it’s about less friction, more conversions, more revenue.

The Hidden Cost of Checkout Friction in High-Average-Order-Value Stores

Every second a high-value customer hesitates during checkout, you lose money.

Every extra second it takes to check out a transaction contribute to a slew of problems for your eCommerce store, especially if your store is in a high Artificial Order Value class of eCommerce. Knowing this, it becomes essential to clear out complications in the checkout process. McKinsey states that a complex or lengthy checkout flow can cause 75% of high ticket buyers to abandon carts. As listed below, there are several problems that can originate from the checkout process or the store in general that can lead to this checkout issue:

• Length of checkout process
• Unavailability of checkout/payment options (Apple Pay, Google Pay, etc.)
• Must create an account to checkout
• Shipping costs are in the fine print
• Website or checkout is not responsive

This leads to a loss of sales and a growing gap in repeat purchases, especially from high class or B2B buyers that are looking for a more exclusive experience.

Friction in the checkout process leads to loss in revenue, and it is a gap that is needlessly wide.

Why High AOV Customers Abandon And How To Clear That Bar

B2B buyers and other high ticket customers want an experience that is smooth and rapid. If they are met with a checkout process that is complex, takes too long, or is not clear in next steps, they will go to your competitor.

Biggest points of pain:

• Lengthy forms
• Unclear or confusing payment options
• Mandatory account sign in for confirmation of cart
• Unpredictable shipping fees or taxes that might get added at the end
• Mobile checkouts that are not responsive or very slow

These problems are worse when the average order value goes up. For example, McKinsey found that in the industry of luxury brands, a 20% increase on the speed of checkout resulted in a 20% increase in repeat purchases. Picture that.

“People are willing to pay top dollar, but they expect a seamless process. If they don’t get that, they will go to your competition.” – Shopify retail insights.

Strategies to Reduce Checkout Friction in your eCommerce App

The great part? Many of these friction points have no-code solutions that are easy to implement and measure. Here are 5 strategies that will help high-value buyers the most to help you improve your checkout process:

1. Bin and Merge All Checkout Steps into One

Try a single-page checkout option that combines all the required steps on to one page. With Twinr, you can turn your checkout process into a mobile-optimised, native checkout experience to help reduce load times and required efforts. Make sure to only ask for the most relevant information.

2. Give Them Payment Flexibility and Options

Most of your high-value customers will appreciate things like Apple Pay, Google Pay, PayPal, Klarna, and a bunch of other local payment options.

Through its no-code platform, Twinr enables the quick addition and testing of new payment methods– without needing a developer.

3. Make the Experience Personal and Minimize Inputs

Only collect necessary fields. For user registration, use pre-filled data and inline validation. To gain shopper trust and ease their concerns, display trust badges, money-back guarantee logos, and security seals.

4. Maximize Trust Through Automation and Personalization

Use shoppers’ names. Show numbers of people in the store/vendor, remaining inventory for items, or limited-time offers. To enhance feelings of trust and scarcity, and to encourage checkout completion, use social proof badges, and trust seals.

5. Improve Continuously Through Testing and Analysis

Use Twinr inbuilt tools to determine when your users drop and abandon the process. Try different buttons to enhance your checkout flow in A/B testing, while also changing the text or even the layout of the checkout screen. Conversions increase significantly with even the smallest changes, often by 30–50%.

Creating a no-code, highly optimized checkout experience with Twinr

Thanks to Twinr, eCommerce businesses can effectively and quickly completely revamp their checkout experience from scratch without any coding. Through a simple drag-and-drop interface, businesses can enhance pre-existing websites to better mobile, high-dollar customer checkouts.

Imagine this: your current storefront can be cross-compiled into a native app or a mobile-optimized website without a single line of code. With Twinr you can:

• Employ payment SDKs with custom code blocks with no friction
• Add social proof, trust symbols, personalized messages, and so on
• Conduct real-time A/B tests on button text and button placement
• Instantly adapt to identified abandonment checkout points

Market testimonials:

“We migrated to Twinr, achieved a 20% increase in selling high tickets and in three mobile shopper repeat selling after three months, an increase of 15%,” reports LuxeElectronics CEO Lisa M.

“Physical” app development can take weeks, with expensive programmers and no guarantee even of app flexibility. With Twinr you get rapid, flexible, no-code options.

The no-code platform of Twinr saves more time and money to high end brands.

When seconds mean dollars, a smooth, fast checkout is necessary. McKinsey’s research states digital-first brands that focus on frictionless buying journeys see 2x loyalty and 3x lifetime value**.

Twinr’s no-code platform is also the only way Shopify+ (and other high end brands) can:

• Efficient back end on ultra responsive, native-like checkout.
• Adapt the flow to real world usage in real time.
• Scale and personalize high volume flows for valued users.

No developers needed. We get straight to the results.

\”Twinr cut our checkout time from 3 minutes to under a minute, drastically reducing cart abandonment,\” says Tom D., CEO of PremiumGadgets.

The Future of High-Value eCommerce – Frictionless and Flexible

The most successful brands realize that the checkout process is your most profitable real estate. With eCommerce shifting towards increased speed and personalization (that same Statista report showed 65% of highend shoppers want one-click or express checkout), your ability to reduce friction *can* double your revenue.

Test new features, with zero delay. Twinr’s no-code means you can add premium payment options, dynamic trust badges, or personalized journeys in days, not weeks. The platform’s Build, Engage, and Analytics modules provide the all-in-one toolkit to optimize retention and spend for every Checkout.

\”It’s a game changer,\” confirms Sarah K, Executive Chef and online retailer. \”We now provide a seamless experience tailored for high-value clients that drives repeat business and lifetime value.\”

Conclusion

Checkout friction is the silent killer of profit potential. For eCommerce merchants with higher average order values (AOV): The more barriers you remove, the more potential profit you unlock. The goal is a checkout experience that is seamless, quick, flexible, and personalized, and the service is provided on your terms.

With Twinr, you can build and deploy, on your own, with no coding, frictionless checkout flows rapidly and on your own. The end results include less developer dependency greater profit margins and enhanced customer loyalty as you boost your competitive advantage.

Are you prepared to tap into your high-ticket growth potential? Profit margins are waiting to be enhanced as you transform checkout experiences. A free demo will show you how to built a checkout experience with great profit potential built on our no-code functionality.

FAQs

Q 1: In what ways can less checkout friction enhance conversions for merchants with high-AOV?

A: Revenues increase and become repeat customers when obstacles to purchasing are removed in a quicker, simpler checkout experience.

Q 2: Is it possible to add more than one high-tier payment option in a no-code format?

A: Yes. Twinr allows you to inject additional custom payment SDKs and gates through its no-code portal to enhance your payment options.

Q 3: How fast can checkout enhancements be executed?

A: Transforming your checkout experience with Twinr can easily be done in a matter of days with no coding needed as you will be able to customize, test, and deploy in real-time with a simple drag and drop interface.

Q4: Will you see an increase in mobile sales? ** A: Without a doubt! Quick checkouts on mobile phones tend to abandon the cards a lot less which is extremely important as over two-thirds of high sales are completed on a mobile device.

Q5: How to track where customers are abandoning their purchase? A: Twinr real-time integrated analytical dashboards can show you where customers are abandoning their purchase which can help to quickly make the necessary adjustments to cater to your high-value customers.

 

Want to see it in action? Book a free demo and optimize your checkout for high-ticket growth.