Tracking Shopify sales performance between mobile app and web

Shopify sales tracking is the hidden growth lever for eCommerce brands. Without analyzing app vs web sales, you’re leaving revenue untapped.

Unlock Hidden Shopify Revenue: How Tracking App vs. Web Sales Drives Explosive Growth

Are you leaving thousands of dollars on the table? Most Shopify store owners overlook a critical revenue blind spot—understanding how your app and website sales truly compare. Without this insight, you’re flying blind, wasting ad spend, missing retention opportunities, and ceding growth to your competitors. Don’t let your competitors beat you to the growth finish line: Easy-to-implement tracking tools are available to show you where your dollars are coming from to help you spend them more effectively.

Anyone using Shopify needs to track their sales performance on the web and app. Tracking your website revenue as a separate line from the app’s revenue is vital to understanding how to make more of each dollar you are spending on your site. Improved spend efficiency on your site can be achieved by understanding this multi-channel revenue stream. Let’s take some time to understand how you can make the most of Twinr software to improve revenue tracking by channel.

Why Separately Tracking Shopify Sales on Web and App Is Essential

Traditionally, Shopify sales are tracked and reported as a total amount. This can be misleading.

The revenue you earn from your store isn’t just a single entity, it is a collection of customer interactions, devices used, and communication level. Without knowing how your website and app perform in relation to each other, you will be blindly spending to lose even more in marketing and UX inventory.

So why should you care?

• Variations in customer behavior yields different revenue flows Statista predicts that by 2024 mobile commerce sales will be worth over $3.5 trillion, an increase of about 35% from 2020. Customers who shop on mobile apps are more likely to be loyal and have a greater spending average. If you can’t identify this discrepancy, you may be placing your time and money into a channel that is not worth it, as well as losing a potential stream of revenue from your mobile app users.
• Retention rates decrease According to an article from McKinsey, mobile app users have 2x the likelihood of returning and spending in comparison to website users. Without channel-level sales tracking, you will be unable to customize your retention campaigns to optimize your customer lifetime value.
• Improving marketing spend If your web traffic is mainly from paid ads but your app creates more repeat users, you are losing out on potential revenue from an underperforming subnet as your budget is allocated improperly.

Having accurate data helps to assign ad costs to different operations and enhances ROAS (Return on Ad Spend).

• Knowing customer preference increases conversion: Determining if customers prefer to shop through the app or the website helps you customize your messaging and promotional interface and design, resulting in more engaged customers.

The Issue of Tracking App Vs. Web Sales in Shopify

Many store owners face technical and logistical challenges in measuring these external channels:

• Minimal native analytics: Shopify reports will not separate out mobile app sales unless you have tight integration with your app. More complex setups, like Google Analytics, can take longer to implement and may not capture the full data.
• Isolated data silos: Services like MobiLoud and Median.co can bridge website and app to allow conversion, but integrations tend to ignore sales attribution, resulting in a sort of data jigsaw where it can be difficult to piece together a full narrative.
• Multiple attribution models: Having separate analytics for web, app, and marketing campaigns can introduce inconsistencies and gaps in the data. Without a centralized system, your analytics end up being based on “informed estimations” rather than concrete data.

The downside: Without accurate sales attribution per channel you are shooting in the dark. You may assume your web sales are the majority but your app sales could be the highest if only you could see it.

How Monitoring Shopify App & Web Sales Supercharges Your Growth

Understanding your sales performance separately across channels unlocks multiple opportunities:

• Refined marketing focus: The more effective channel deserves more budget. If app sales are growing, app marketing efforts should focus on push notifications, loyalty campaigns, and app-exclusive discounts rather than ad budgets on less performing channels.
• Enhanced user experience: Use the data to improve tailored UX for each channel. Anecdotal evidence suggests faster app checkout and improved website speed are favorable, but user preference may suggest the opposite.
• Smarter retention strategies: If you see app users losing faster, increase retention flows on rewards and reminders to improve CLV through personalization.
• Maximize revenue through cross-channel attribution: e.g. Campaign X drives 70% sales to your web, but your app is also responsible for 50% of repeat business. Data driven decisions on spend and focus will outperform gut feeling.

Ultimately, tracking sales per channel transforms your Shopify store from a fragmented business into a well-oiled revenue machine.

Strategies to Accurately Track Shopify Sales from Your App & Website

1. Use Twinr for Seamless, No-Code Sales Tracking

Complexity is the opposite of Twinr.

Without any technical challenges, its platform captures insightful sales and user behavioral data from your Shopify store across all channels. Within That, you get:

• Sales Dashboards by Channel: Know how many orders are from your mobile app versus your website.
• Behavior Analytics: Monitor the number of product views, additions to carts, checkouts, and purchases at each individual platform to determine which customers are the most valuable.
• Insight by the Second: If app sales are spiking and you just released a new feature, you’ll want to take immediate action.

2. Use Shopify’s Advanced Reports and UTM Parameters

If you are on Shopify Plus or Advanced plans, you can leverage custom reports to segment sales by device and or source. You can use UTM parameters in your marketing campaigns to then triangulate the sales.

As an illustration:

• Assign app install ad campaigns unique UTM links (“utmsource=google&utmmedium=cpc&utm_campaign=app”) and then analyze the conversions from web ad campaigns in Google Analytics 4 (GA4).
• Use the data unifying capabilities of GA4 to cross track across platforms.

3. Use External Data and Event Tracking

Beyond Shopify and GA, tools like CrossEngage or Klaviyo can track app versus web user journeys if they’re connected via Twinr. This can segment active users, repeat customers, and customer lifetime engagement.

Pro Tip: Set up specific user actions as custom events to track dashboards. This can include purchases, additions to carts, and product views per device channel.

Real-World Impact—How Data-Driven Optimization Led to 30% Revenue Growth

Take Lisa’s Shopify store as an example. Lisa thought that her web sales were her biggest contributor. But after applying Twinr’s sales channel analytics, she found out that:

• Her mobile app makes for 40% of revenue and has higher order values—but she was neglecting it.
• Her marketing strategy was heavily focused on web advertising.
• Knowing this, Lisa began to reallocate her advertising budget, started app-exclusive coupons, and improved the onboarding flows for app users.

Within six months, Lisa was able to achieve a 30% revenue increase. Her story is a testament of the power that understanding your sales channel’s complexity in detail.

Twinr—Your Solution for Precise Shopify Sales Attribution

Twinr allows you to seamlessly track, analyze, and optimize your Shopify sales through mobile app channel and web sales all integrated in a single dashboard. You have the best solution to know where your growth really is in order to act on it.

• No code setup: you will be able to get things rolling in minutes, not in months.
• Unified dashboard: you can see sales and engagement and user behavior in your mobile app and web by device and platform.
• Actionable insigths: you can target specific subgroups of users, tailor your marketing efforts and throttle resource allocation where you need it the most.

Stop guessing and get started.

Book a Demo or begin a free trial of Twinr to improve your Shopify store revenue and make every one of your store’s sales channels work for you.

 

FAQs

Q1: How does Twinr track sales on my Shopify app and website?
You can link your Shopify Store to Twinr and have sales and engagement metrics from your store recorded automatically and brought to you in an easy-to-read dashboard with one click—all without any programming.

Q2: Will I need technical skills to set up tracking?
Not at all. Twinr’s no-code platform makes it simple to connect your store and instantly see detailed sales metrics.

Q3: Can I compare sales data across channels over time?
Yes. You can analyze sales trends from your app and web sales for any time period on Twinr’s dashboards.

Q4: Is my data collected in compliance with privacy laws?
Of course, Twinr follows all privacy laws and has built user consent guidelines to comply with GDPR, CCPA, and others.

Q5: What results can I expect from tracking app vs. web sales?
The majority of merchants fine-tuning their strategy from tracking sales data achieve a revenue increase of 15 to 30% and it is mainly from better marketing, user experience, and customer retention.