Improving LTV on Shopify through app-based loyalty programs

By Gaurav Parvadiya | Last Updated On November 26th, 2025

A Shopify loyalty app is now the key driver of retention and repeat purchases. If your store isn’t using one, you’re leaving serious money on the table.

Introduction: The New Game Changer in Shopify Customer Loyalty

Your Shopify store has a store, but do you have recurring visits, and are they spending more on follow-up visits? Discounts and promo emails are a staple in the marketing mix, but many brands leave well over $1,000 on the table as they fail to fully integrate and automate loyalty to a core loyalty program within the app. In the age of e-comm, a good Shopify store and a great one are distinguishable by how they fully capture customer lifetime value (LTV).

Loyalty dollars and repeat purchases are a primary source of income, so it’s no surprise industry insiders believe the most efficient loyalty programs are a specialized, personalized, app-based loyalty programs. According to McKinsey, personalized engagement with a customer through rewards and offers greatly increases LTV by 25-95%. Strangely, many Shopify brands have app programs, but solely rely on traditional marketing with no engagement.

Fortunately, you can have a brand-boosting loyalty app deployed in minutes using no-code Twinr. This is your secret weapon to outpace competition as you integrate automated loyalty and successfully convert visitors into lifetime customers.

Why Your Shopify Store Needs to Start Investing in App Based Loyalty Programs

The eCommerce Customer is Evolving Meet the Demand for Personalization and Rewards.

Today’s customers expect tailored experiences and consistent rewards.

Statista reports indicate that 76% of consumers state their loyalty is driven more by custom offers and rewards, rather than just discounts. The days of discount coupons by email are over.

Mobile apps provide higher involvement engagement from instant notification, VIP status, and exclusive in-app discount offers, allowing your brand to stay front and center. For Shopify merchants, an app is the straight link to your customer’s emotional engagement that translates into higher LTV.

The Overlooked Loyal Tactics Fail in Modern Shopify Strategies

Email discounts and point systems are simply boring, especially when there are so many off the same variety. Without an engaging personalized loyalty experience, there is a high degree of risk of losing to competitors who offer interactive app-based rewards.

Push notifications, VIP tiers, exclusive content, and gamified rewards are all the rage and are the means deeper discounts and transactional ties.

Data & Personalization This Thrives In Your Loyalty App

Apps gather real-time data on things like purchase frequency, browsing habits, and rewards. What if a customer were offered their favorite item for free after their third visit? How about a special privilege on their birthday? This inline customer loyalty hyper personalization brings LTV and revenue skyrocketing.

Success Stories: What Shopify Brands Are Exploding LTV Using Loyalty Apps?

Case Study 1: ABC Fashion—Gamification and Tier Rewards

After ABC Fashion added a loyalty app that tracked customer purchases and began gamification—rewarding customers for cumulative spending with badges and VIP status—repeat purchases increased by 40% and LTV increased by 25% after 6 months. \”Our app-based rewards make customers feel like insiders,\” says the marketing director.

Case Study 2: XYZ Electronics—Personalized Push & Rewards

With a loyalty app, XYZ sent personalized push notifications for special offers on items customers had viewed, as well as VIP invites, leading to a 35% increase in repeat sales. Customers increasingly engage with the loyalty app and consider it a central element of their shopping experience, increasing customer retention.

The Takeaway

These brands are not only providing discounts. They are constructing immersive loyalty experiences that foster deeper emotional ties with the brand. The apps also provide real-time personalized experiences, converting passive shoppers into active brand ambassadors.

How You Can Maximize LTV: Building a Loyalty App with Twinr

Why Choose No-Code?

Would you like to pay thousands of dollars and wait months to develop a traditional app? With Twinr you can, in minutes and without coding, create a branded and customized loyalty app. You will maintain full control, easily make adjustments, and personalize offers through a user-friendly dashboard.

How to Increase Customer Lifetime Value

  • Targeted Offers: Personalize offers and suggest additional benefits based on what tier they are (VIP, Birthday, etc.).
  • Immediate Communication: Send push notifications to loyal customers to remind them of flash sales and new rewards or provide them with VIP access.
  • Reward Systems: Set up new and existing customers with rewards and offer them additional bonuses to motivate growth through referrals.
  • Engagement Techniques: Deepen emotional relationships with gamification to encourage customers to complete specific actions (surprise rewards, badges, loyalty tiers, etc.).
  • Program Improvement: View redemption, engagement, and rewards data to improve overall program performance to increase loyalty.

Setting Up Your Loyalty Program on Shopify

  • Set up your Shopify store and connect to Twinr’s no-code builder.
  • Customize program messaging and rewards to fit your stores branding.
  • Provide a link, QR code, or email directly to your customers.
  • Monitor the activity of your customers to help improve retention rates by adjusting reward offers.

For fast deployments: Switch to customized programs as you identify your customers preferences using Twinr’s plug-and-play templates.

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Strategies to Optimize Value and Amplify Growth

How to Measure ROI From Your Loyalty Program

Assess:

  • How often customers are repurchasing
  • How much are they spending per purchase
  • Customer Lifetime Value (LTV)
  • Reward Engagement Rate

Ongoing reviews ongoing make for quick adjustments—be it adding reward tiers, tweaking personalized rules, or modifying campaigns for re-engagement.

Optimizing Processes Ongoing

  • Open additional exclusive reward tiers, possibly including some customer suggestions.
  • Customize push notifications for certain holidays or for customers that have lapsed.
  • Experiment with A/B testing offers or different messaging for engagement.

This adaptability ensures that your loyalty program keeps pace with growing customers—maintaining engagement.

Why Are the Best Shopify Stores Using Twinr for Loyalty and Growth

Through Twinr, over 1000 Shopify brands customize their apps on a disruptive, flexible, and affordable, no-code apps. No other platform offers the drag-and-drop tool, and for it to be paired with real-time analytics provides the freedom to modify loyalty strategies without the extended wait, or hefty fees.

Twinr removes the traditional barriers with loyalty programs: no customization, no integration, and no insight. Get ready to capture the customer lifetime value and make an impact in your market!

Conclusion: App Loyalty Will Boost Revenue in your Shopify Store

Competitors in Shopify have also begun to use app loyalty programs. Will you be next? The key to maximizing revenue potential is transforming your more casual buyers into devoted fans through an app-based loyalty program that is engaging and personalized.

With no code barriers at Twinr, you can easily create your personalized loyalty app in just a few minutes, no developers needed, no additional costs, and start developing long lasting customer relationships.Looking to be the best in the market and increase your LTV at the same time?

FAQs

Q1 Why are app-based loyalty programs more effective than engagement through email or simply offering discounts?
A Apps allow for engagement that is more instantaneous and personalized through means like push notifications, exclusive rewards, and gamified rewards that help build loyalty off of emotion, unlike static email coupon exploitation that gets ignored.

Q2 Does loyalty app integrate with Shopify?
A Yes! Twinr easily integrates and allows you to embed a loyalty program directly from your Shopify storefront.

Q3 How quickly can you build and launch a loyalty program?
A Most brands are able to launch their app in minutes to hours with Twinr no code builder along with getting their loyalty program live and instant attention from customers.

Q4 What types of rewards are most effective for increasing LTV?
A Personalized rewards are proven to be more effective in increasing engagement and repeat purchases in the forms of exclusive products, VIP tier rewards, early access, or bonuses that are given without prior notice.

Q5 What are the signs of a successful app loyalty program?
A Having access to Twinr’s analytics to be able to monitor repeat purchase rate, customer LTV, engagement with rewards, and push notifications to provide a sense of ongoing data control for improvement.

Gaurav Parvadiya

Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.