How to connect your Shopify CRM and analytics to your app data

Shopify data integration is one of the most effective yet overlooked growth levers for eCommerce brands.

Unlock Shopify Data: Connect CRM & Analytics to Power Your App Growth – No Code Required

Your Shopify store is losing out on money if it is not fully utilizing the potential customer data. Several companies fail to understand the value that can be obtained by merging their app data with CRM and analytics, skipping on the opportunities to customize customer journeys, increase retention rates, and drive revenue. The good news is that there are no tedious codes, expensive custom developments, or technical skills needed to make this seamless integration work.

In the current competitive eCommerce environment, data-driven decision making is no longer optional, it is a necessity for survival. Based on a report from McKinsey, companies that integrate customer data from different sources see a 20% increase in conversion rates. Unfortunately, the majority of Shopify brands work in silos; your app has valuable data, but if it isn’t connected to your CRM and analytics, your data is not being used, and your marketing efforts have lower effectiveness.

The fact is using your Shopify app data with your CRM and analytics tools will allow to have more tailored marketing, better product recommendation, and more effective retention strategies in a real time. This is not just a positive upgrade, but a positive step that can truly drive growth.

How Connecting Your Shopify App Data with CRM & Analytics Transforms Your Business

The Need for Data Consolidation

Every customer record, every customer purchase, every customer engagement kept in one place. That’s data consolidation. Shopify’s top brands like Gymshark, Allbirds, and others achieve a competitive edge by data consolidation. It allows them to give every customer a personalized shopping experience, and and transform a one time browser into a loyal customer.

McKinsey found that companies that harness data consolidation experience a 15-20% increase in retention and sales. How does that happen? When businesses understand their customers and their journeys through personalized marketing, businesses can increase retention and sales, and it is easier to determine which customers are lost, and which ones are still profitable for the business.

Opportunity Costs

Without data consolidation, data is a stagnant. Costs reduce, efficiencies can’t increase, sales are lost to competitors. Your app logs user actions, but without a CRM, you don’t know who your best customers are, and by extension, how deeply engaged with your brand. Without any form of analytics, you can’t determine how user behavior on your app translates to sales.

These can lead to missed opportunities. The net effect is poor personalized marketing, increased churn, and decreased profit.

Benefits of Seamless Data Synching

• Personalized Customer Journeys Data can be synced to your CRM to identify who anonymous users are. Then, personalized offers, content, and follow-up communication can be sent.
• Increased Retention Syncing your CRM allows you to automate win-back sequences based on app events, such as abandoning a cart or multiple visits.
• Greater Retention Use the data synergy of user behavior and spend data to identify trends, improve your marketing funnel, and determine your top market segments.
• A Single Data Ecosystem Understand the customer’s journey on your site, across your app, and their interactions with your email marketing to make data-driven improvements and achieve superior ROI.

How to Connect Your Shopify App Data to CRM & Analytics in 4 Easy Steps

No-code solutions like Twinr make integrating your Shopify app with your CRM and analytics tools quick and easy. Forget about hiring costly developers and dealing with complicated integrations.

Step 1: Know Your Data Sources and Objectives

Identify potential connections: your Shopify app, CRM (HubSpot, Klaviyo, Salesforce, etc), and analytics (Google Analytics, Mixpanel). Define what data is necessary, such as user activity, purchase events, or engagement measures.

Pro Tip: Concentrate your efforts on metrics that will directly affect your marketing and retention efforts. These include cart abandonment, product views, and loyalty program activity.

Step 2: Choose a No-Code Integration Platform

Select an integration tool that is compatible with Shopify API, as well as your desired platforms. Services like Twinr provide ready-made connectors, real-time event tracking, and drag-and-drop workflows, all without any coding.

Step 3: Configure Your Data Flows

Using the chosen platform, integrate your app events with your CRM:

• Align app events (i.e., “add to cart”, “purchase”, “viewed product”) with relevant fields in the CRM’s contact profiles.
• Streamline data updates: After a customer completes a purchase in your app, their contact record is automatically updated with the transaction details.

For the analytics:

• To track user-initiated custom events, embed SDKs (using Twinr’s builder).
• To monitor active users, revenue attribution, or feature adoption, relay real-time data points into your dashboards for instant visibility.

Step 4: Automate and Analyze

Set up workflows for:

• Segmentation: “High spenders that missed a purchase in the last 30 days.”
• Triggered campaigns: “Send a push notification to users who have added products but have not completed a purchase.”
• Monitoring analytics: Utilize dashboards to observe retention, app engagement, and sales metrics.

Use live data insights to minimize manual effort and automate reports and campaign triggers.

Twinr: The No Code Solution to Bridging Your Shopify Store to Your CRM and Analytics Applications

For Shopify merchants, Twinr streamline what was once a very complicated process of tying app data to CRM and Analytics.

• Pre-built Connectors: Automatically sync purchase, engagement and behavioral data
• Event Tracking: Capture custom app events, e.g. feature use, loyalty actions, in real time.
• No Coding: Developer not needed. The software has a simple, visual set up.
• Real-time Data Transfers: Keep dashboards in CRM and analytics up to date, for evergreen visibility.

After this Shopify retailer used Twinr to sync app events, they started Klaviyo based email flows and personalized emails triggered a 30% increase in repeat orders. No manual export or complex scripts needed.

Best Practices To Get The Most Out Of Your Shopify Data Integration

• Start Small: Start with a few key metrics, e.g. purchase, cart abandonment, user engagement and build from there.
• Evaluate Data Hygiene: Check for duplicates, outdated info, and logical inconsistencies that can lead to skewed insights.
• Campaign Automation: Act on real time triggers, e.g. push notifications to users for cart abandonment, personalized discounts to VIP users.
• Analyze and optimize: Retrieve and analyze the metrics from the dashboards every week to understand the current state of the business and address any identified bottleneck or opportunity.
• Prioritize security and privacy: To gain the customers and the privacy trust, make sure that you have encrypted connections, ensure you are compliant to the guidelines of GDPR and CCPA.

Why Top Shopify Brands Are Making Data Integration a Priority

Statista reports that more than 80% of customers anticipate a purchase from a business that offers targeted personalized experiences. Also, Shopify reports that businesses 25% more customers when and from the marketing and finance systems of the business are integrated.

The cost of inaction is great: Forbes reports that 60% of Shopify store owners acknowledge that they do not have a single and centralized view of their customers, making these businesses unable to make valuable strides. Such businesses do not realize that their competitors are gaining market from these customers and are significantly more successful.

Final Word

To have significant growth for a business, integrating the Shopify app data to the other data for the business i.e. to the customer relationship management and analytics data for the business is keypad. From this, businesses to customized targeted marketing and significantly improve customer retention and lifetime value from the customers.

Successful brands are like Gymshark or Allbirds. Their success is proven. The real question is, Are you ready to integrate and accelerate? You don’t need to be a tech wizard. With platforms like Twinr, everything is point and click, automated, and scalable.

Stop letting data silos stifle your Shopify success and start connecting to see your success grow.

 

FAQs:

Q1: Can I connect my Shopify app data directly my CRM?

Yes. Companies like Twinr offer real-time API integration which automatically pushes app events to your CRM. No coding or manual exporting needed.

Q2: What analytics tools do I recommend with Shopify app data?

Google Analytics, Mixpanel, Amplitude, etc. offer SDK integrations. Twinr seamlessly implements these integrations into your app to help achieve better insights into your data, users, and funnels.

Q3: How does data integrations help with marketing ROI?

You are able to better target customer segments, automate real-time personalized campaigns, and improve your retention tactics—which in turn increases your conversions and the lifetime value of your customers.

Q4: How important is real-time data syncing?

Very. Up to the minute data helps you deliver personalized communication and marketing offers to customers to help you win the battle of real-time customer engagement.

Q5: Do I need technical skills to connect my Shopify app with CRM and analytics?

Not at all. Twinrs visual, drag and drop interface is super simple even for non-techies. You can set up data flows in a matter of minutes.