Handling app reviews and ratings after launching your Shopify app

Shopify app reviews are the single biggest influence on installs and credibility. Over 70% of buyers check app reviews before installing.

Get the Most Out Of Your Shopify App: Expert Best Practices for Reviews & Ratings

Over 70% of the buyers consult the reviews of the application before installing it. If you don’t have review management for your Shopify app, you are missing a considerable opportunity for growth. Overlooking review management is a major potential loss for your application.

Personal review sentiments have the power to influence decision making for a Shopify app. Your app ranking reviews and your type of review traffic will dictate your placement in the Shopify review traffic. Most app developers still need to recognize ** the potential of automated review management for their app.** This guide will show you the best practices for review management, used by the highest achieving Shopify apps, to help you manage reviews.

What Makes Reviews & Ratings the Most Important Drivers of Your Growth

Shopify Reviews is your pass to the best growth opportunities in Shopify. Because of the review – driven reasoning, over 86% of buyers will choose reviewed products over non reviewed products. This is the same for app stores and their review ratings. An app that sits on the first page will offer a greater number of downloads for that app. Reviews will boost your apps visibility. Reviews alter an apps search ranking. Overall, app reviews promote an app and increase its visibility in stores.

Here’s what sets the top Shopify apps apart from the rest: active management of reviews. Not engaging with reviews creates room for your competitors, including AppYSite and Tapcart, to build trust and authority with their reviews while you stay silent. On the other hand, with thoughtful planning and engagement, your app can provide value through your reputation.

The Big Headache Shopify Developers Have with Reviews

Asking users to leave reviews is only the first step. Developers often miss out on the following challenges:

• Inconsistent feedback solicitations – Missing out on reviews.
• No response – Ignoring the negative feedback.
• Underwhelming review requests – Giving low visibility to comments.
• Failing to filter out fake reviews – allowing competitors to tarnish your reputation.
• Not leveraging reviews for marketing – Missing out on social proof.

Most of all, many developers underestimate how poor review handling leads to the downfall of the app, even with good functionality.

A strategic approach is no longer optional. It’s essential.

The Playbook: Review and Ratings Mastery for your Shopify App

1. Enthusiastically Ask for Review and Purposefully Integrate Quality Reviews Into the App.

Timing is everything. Integrate review requests naturally into the app journey – after onboarding, after users hit milestones, or during important user actions. With on-demand feedback, users stay engaged to continue providing feedback. With apps like Twinr, developers can trigger feedback requests during high engagement, in-app actions.

Tip: Individualize Messages. Instead of sending out the same exact template every time, you should say,

“Thank you for your support! Would you please take a moment to help me help other store owners by sending a review?”

This strategy is particularly effective for the review velocity and quality.

2. Respond to All Reviews and Do So Within the Hour

Reviews should never go unanswered. Positive and negative, you response is a netting gain, and amplifies your stary.

Thxs and reinforce positive reviews show up by saying:

“Thank you for the assitance! Glad to hear our application continues to thrive.”

Prompt positive response to negative reviews by saying:

“Hi, we’re sorry to hear about your experience. That leaves us not too pleased and we’re trying to change that. Please reach out support on support@ yourapp.com.”

Statista 2022 suggests that such promptness is a sign of quality resulting your brand merchandise to trust you more.

3. Include Reviews in Your Marketing Materials

Avoid allowing reviews to collect dust in the app store. Consider displaying testimonials on every website page, every social media outlet, and every ad. Add reviews to your Shopify app listing because Google favors listings with recent positive reviews.

Utilize Twinr to automate reviews and add social proof to landing pages, emails, and app onboarding.

4. Track Fake Reviews and Other Trends, Then Remove or Dispute Them

Keep Track. Regularly collect reviews using Median or MobiLoud dashboards.

• Spot fake or spam reviews and submit your findings to Shopify.
• Keep Track of Problems. Unexplained sudden negative reviews indicate issues that need great attention, such as bugs or problems with user experience.
• Use reviews as a guide to improve your offerings and goals. If many reviews repeatedly say the app is slow, it may need to be addressed in the next app update.

5. Use Negative Reviews to Your Advantage

Negative reviews give you more details to work with on what to improve, so look at them from a positive perspective. They also give you the chance to show others your unique perspective.

• Show them your perspective by thanking them for the ideas you presented.
• Provide them with honest apologies and show them the steps you plan to take to fix the issues they presented.
• Private follow-ups show you are working to fix the issues.

This openness gains sincere trust, and it makes the unhappy people your advocates for the brand, which will be a plus for people in the future who are thinking about shopping for your products.

How top Shopify Apps win through reviews mastery

Tapcart wins by sending automated review requests and reviewing prominently featured in their marketing campaigns.

MobiLoud wins by responding to every review showing their customer centric culture.

AppYSite wins by embedding reviews as testimonials across all of their marketing collateral.

What’s the key message? Review management needs constant solicitation.

How to Improve the Shopify Applications Reputation By Twinr

Why make your review strategy hard? With Twinr, review collection and response automations are streamlined through feedback prompt integrations directly into your app and dashboard. Our platform allows for easy review moderation, scalable response and positive review response amplification.

Feedback becomes an asset to your app as you use reviews thinking strategically.

In Summary, Reputation Is Your Brand

More than stars, reviews, and ratings of your apps are perceptions. Trust, downloads and growth are driven by the perceptions of your reviews and ratings and are therefore managed proactively.

Start leveraging reviews for growth. Start using Twinr’s automation features to collect reviews, analyze sentiment, and respond to reviews to boost your app’s reputation and grow your business.

FAQs

Q1: How often should I ask reviews from Shopify merchants?

A: Often, ideally each time a merchant reaches a success milestone or after support ticket resolution. Automate through Twinr’s platform for sustained engagement.

Q2: What is the optimal way to react to negative reviews?

A: With speed, empathy, and resolution focus. Respond, explain your support and an apology, then ask to communicate with support privately. Your transparency builds trust.

Q3: Is it possible to automate your responses to reviews?

A: Absolutely, with services like Twinr’s review management integration, you can respond consistently and professionally without having to do the manual work.

Q4: How can I protect my app reputation from poor quality reviews?

A: Check reviews often, report any reviews you think are suspicious to Shopify, and spam content filtering may help.

Q5: How do positive and negative reviews affect ranking in the Shopify app store?

A: More positive reviews and high grades allow your app to be visible in an improved spot in search results, getting more downloads, and ultimately positioning you better in the market.