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Home » Blogs » App launch checklist for Shopify brands: From install to feedback loop
By Gaurav Parvadiya | Last Updated On November 27th, 2025
Don’t simply hit “publish” and cross your fingers. Planning your app launch is crucial to increasing sales, improving customer retention, and avoiding expensive rejection and churn. Properly preparing and executing all necessary steps is one of the things that differentiates a really successful mobile app launch from one that fails. That is exactly the goal of this 7-step checklist.
Your Shopify store is successful. In 2024, mobile commerce is expected to exceed $4.2 trillion. However, over 60% of businesses that open a mobile app to accompany their store receive app rejection and poor adoption. Launching a Shopify app is about creating a positive feedback loop. There must be a clear understanding of what to do to create and maintain that feedback loop.
Triangulate if your app will be solving a real pain point. Some of the best strategies to evaluate this pain point are surveys and customer interviews. App functionality is things of push notifications, instant sync, and loyalty.
Tools such as Hotjar or Feedback tab surveys can help pinpoint the pain points that truly matter.
Pro Tip: Check out how Tapcart, AppMySite, and Twinr focus on Shopify merchants’ app development needs. Your app needs to serve and fill a gap in the workflows of existing customers rather than just replicate their workflows.
You have to think of your app store pages as your storefront. They should have great, visually appealing images and videos demonstrating the features of your app such as live sync, easy customization, and integrations with other apps to present seamless functionality. Also, include keyword-optimized descriptions like, “Shopify mobile app,” “eCommerce app,” or “Shopify native app” to help with discoverability.
Remember: ASO (App Store Optimization) is a competitive game. Use tools like Twinr which have preview builders to demonstrate the functionality of your app in order to convert people from browsers to installers.
Apple and Google have a strict set of guidelines. Use Twinr’s no-code platform to develop compliant apps in terms of icons, privacy policies, data usage, content ratings, and more. Building clean and compliant apps will reduce your rejection rates during the review and will help you get to market faster.
Authority Tip: A McKinsey report states that** over 70% of app rejections can be avoided with sufficient groundwork** and you can leverage this by creating a clean app that follows the guidelines.
Deploy time. With Twinr you can build custom Shopify apps in days. Unlike other providers where building an app can take months, Twinr offers you the flexibility to build, update, and edit your store while changes sync in real-time—no app resubmission required.
Power Play. The more each app gets updated, the more feedback you can get. There is opportunity to get feedback, to build, and even fix bugs—especially with app updates. With Twinr you can update the app during testing. You can fix bugs or even update features in real-time.
Feedback from your first users is crucial. Twinr’s Shopify analytics dashboard can help you assess which features users engage with, where they drop off, and any feedback recorded in the reviews.
Pro Tip. Post-launch, request reviews through push notifications or email surveys. Google Reported apps that manage to collect reviews maintain 30% higher retention. Quickly address feedback and roll improvements continuously to the users, which is made easy with Twinr.
For app launches, there’s great potential in channels like email, social media, and in-store promotions. Use emails to communicate app promotions and keep followers up to date on features and releases. Consider giving send targeted pre-launch promotional emails to retain potential customers and build anticipation for your app.
Tip for User Engagement: Integrate personalized product tours alongside onboarding flows to improve retention and decrease churn for the 20-30% of customers that will stop using the app.
Comments, feedback, and behavior will provide the data you need to analyze your growth and improve. For example, if customers stop using the product during the onboarding flows, you probably need to optimize the steps to your workflow. If your store is getting a lot of visitors and not as many purchases, there’s likely a drop-off in your workflow somewhere.
Example of a Data-Driven Fix: If a store is not getting repeat purchases, and movement data shows customers leaving the app during checkout, customers might need a push incentive for the purchase or a discount to reduce overall price for time-sensitive purchases.
Social validation speeds customer acquisition. After using your app and getting positive feedback, motivate users to leave reviews through in-app prompts. Customer reviews and testimonials can be used to gain trust and credibility through your website and app store listing.
Author’s Note: Statista states that 85% of users read reviews before deciding to download an app. Don’t leave this vital conversion factor to chance.
Spice your app with the addition of new features, like, geo-targeted push offers, loyalty functions, and new design themes. With Twinr’s Live Update feature, your customers won’t experience the frustration of waiting to see the new features. To reactivate users that have not used your app recently, introduce seasonal campaigns, and send notifications for happy hours, and new product launches.
Your Shopify app launch is only the start. Continued scanning of customer suggestions for app enhancements, and continuous improvements to your app features creates sustainable growth. In the current highly competitive field of mobile commerce, marketing is only the start. The most important element is the rapid alteration of your app to match your customers needs. This is easily done with Twinr’s no-code platform, which allows for easy and rapid movement to market while eliminating the technical side of the process.
Remember: Brands that approach app launching as a continuous growth endeavor—Deferring a one-step process—are the ones supervision Mobile sales. If your goal is editing a high retention revenue-generating Shopify app, the path is clear.
Book a free demo that takes no more than 15 minutes to see how simple it is to create a mobile app, a Shopify mobile app, and a Shopify Plus mobile app to engage more with your customers and continue your growth.
Q1: What does it take to get started with Twinr and Shopify? Answer: You can go live with your Shopify app with a 3-day trial. After that, apps can be live within 3 to 5 days. We use a no-code system that creates a fully functional app.
Q2: What can I do to avoid rejection? Answer: Twinr ensures that your app will be fully usable within the guidelines and standards of the Apple App Store and the Google App Store. Many of the rejection reasons that apps deal with do not apply to a Twinr created app. We have a support team that reviews your app build before it is submitted to the app store.
Q3: Am I able to make changes to my app after it is launched? Answer: You can make changes anytime to your app and Twinr allows you to make instantaneous progresses with no need to get the app remotely submitted again.
Q4: How to gather reviews from users? Answer: We offer a suite of applications to engage the user and ask the users to leave reviews that can be displayed within the app on the store and can be helpful to create a positive image of the app and store to the users.
Q5: How does Twinr help with customer retention? Answer: We offer a variety of features that help customer retention, including personalized push notifications, in-app surveys, integrated loyalty systems, and user analytics features.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.