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Home » Blogs » How a Shopify brand used app-exclusive drops to build FOMO
By Gaurav Parvadiya | Last Updated On November 28th, 2025
Your Shopify competitors have one secret weapon to make sales and achieve customer loyalty: drops that generate extreme FOMO. What if you turned your storefront into a virtual VIP club for app users, offering limited-edition products, pre-launches, and even flash sales? This VIP app club isn’t a gimmick—it’s a proven strategy for growth. Brands are using app drops to create urgency, build community, and drive revenue. The best part? App notifications, with real-time limited access, have been proven to boost sales by 4x (Shopify Insights). This strategy is imperative to be a leader in your field.
The rest of the article outlines how to seamlessly and cost-effectively implement this strategy. Specifically, we are going to detail how to build a winning twinr powered app drops system, and highlight other brands to demonstrate the potential growth this new strategy can afford your business.
Human Nature Loves Exclusivity—FOMO Drives Urgency
FOMO (Fear of Missing Out) is way more than just a buzzword in marketing; it’s a primal instinct that lives in our brains. It elevates the buying impulse the moment prospective buyers thinks they are being given access to something rare. According to McKinsey, 67% of consumers are more likely to impulsively purchase when there’s scarcity or they sense there’s exclusivity. Shopify brands that understand this psychology, and give early or members access to products, create a sense of nervousness that results in extreme buying activity.
From Web Store to Loyal Community—Building Trust with App-Based Insider Access
An app gives a sense of community. Customers feel they are let into an exclusive club where they get special, privileged access: insider information, early sales, and VIP treatment. It imprints loyalty to the brand. What few realize is that app-exclusive drops can create these benefits at scale, with zero sophisticated marketing. It’s about changing passive users into active engaged super fans, who are > willing to move quickly and share their excitement.
The Competitive Edge – Why Top Shopify Brands Use App Drops
Brands like Gymshark and Fabletics use app-exclusive pre-launches as a marketing tactic in order to build anticipation and spike product demand to a desirable level prior to a drop. Statista states that repeat customers purchase 30% more than one-time buyers. This effectually suggests that drops amplify a brand’s repeat customer purchase probability.
Worry not for expensive custom code. Twinr allows you to convert your Shopify store into a mobile app at a top quality level without code. Within the app, you can schedule exclusive products or ‘drops’ and set timers to encourage urgency. This type of seamless attrition allows for push notifications and curated experiences to fuel FOMO.
Anticipation can be built by promoting a limited drop on your Shopify site and then pushing that drop announcement to your app. “Limited sneakers dropping tomorrow, and members get first access. Only in our app!” The customer base is subsequently given the feeling of having VIP access to your products for a more exclusive first purchase.
Use the app to send messages about upcoming drops to loyal customers. Messages are opened more often when personalized: “In 2 hours, your favorite hoodie drops. You’ll want to see it first in our app, [Name].” The soft personalization alongside trigger messages compels the customer to act.
Offer exclusive access windows, especially 48 hours prior to when the rest of the public gets access, and then pair it with a countdown. Something as simple as, “Only 20 left!” or “Limited stock — act now!” bolsters the perception of scarcity.
Incentivize customers to post about their new gear with custom promotional hashtags. For app-exclusive purchases or social sharing, consider giving them loyalty points. This drives advocacy and maintains the excitement.
Introducing ‘UrbanVibe’, the brand having the market of streetwear:
Prior to getting the app, they were having a challenge with stagnant sales. After they integrated their Shopify storefront with Twinr, they began app-exclusive sneaker drops. They notified the general public of the release just over 48 hours in advance.
UrbanVibe stirred excitement using app push notifications and countdown clocks. Customers were incentivised with social sharing. To make them feel valued, inventory levels were made visible. In ONE WEEK, website traffic increased by 40%. App sales were doubled and cross sold. Exclusivity and community feeling on the app drove a repeat purchase increase of 28%.
What made the difference? They made Shopify site a VIP section and made their audience crave the next drop. They made customers loyal, engaged them, and created an ongoing cycle of demand driven by FOMO.
(Want to achieve the same? Get learn how to easily transform Shopify into a social fueled app with Twinr.)
Being a developer is not required to do this. With no code, Twinr enables Shopify brands to transform their store into a top tier app. You can plan and execute exclusive app drop campaigns, tailored push notifications, and track user engagement from a simple dashboard.
Therefore, you can concentrate on creating exciting drops without any bother about technical issues or complicated integrations. Twinr manages the tech side, leaving you to deal with micro-targeted campaigns that hit hard with FOMO.
Start your free trial today to convert your Shopify store to an app, and make plans for your next drop that will attract attention and increase conversions.
If you want to dominate the FOMO game in eCommerce, creating app exclusive drops and content is the ticket. The beauty of this is you can use no-code on tools like Twinr, so it’s super simple and cost effective.
Explosive, repeat revenue and customer loyalty is in your Shopify app community. Shopify brands see 20-30% repeat sales when you really crank on your app engagement.
Explosive growth is waiting for you. Build a polished, no-code app that includes drops for your Shopify store. Get your free trial today.
Q1: What makes app-exclusive drops differ from regular drops?
A1: Drops exclusive to apps create a community because shoppers know that no one else has had access to the item. Shoppers become more loyal than customers from regular drops because there is a strong emotional and monetary investment with the brand.
Q2: Is there any need to recruit developers to do this?
A2: Absolutely not. Without any code knowledge, Twinr’s no-code platform lets you turn your Shopify store into an app and allows you to easily schedule drops.
Q3: How do I make sure my customers do open the notifications?
A3: Make sure to keep your notifications relevant and timely. Tell customers that an item is in limited supply and use a timer to count down to the drop. Customers will really appreciate a personalized message to get them more excited for the drop and really get them to open the notification.
Q4: What is the return on investment for Shopify drops?
A4: Many businesses state that there is a 20-30% increase in repeat sales per drop that is followed by an increase in revenue for the company (Shopify Report). How much return on investment you get really depends on the timing, exclusivity, and execution of the drop.
Q5: What are the best for measuring success?
A5: There is no other platform that will provide the real-time analytics of engagement, conversion, and retention right from the dashboard than Twinr. This makes it easier to fine-tune your strategies.
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.