Reducing abandoned carts through mobile app triggers on Shopify

Shopify abandoned cart recovery is critical for capturing lost sales, with over 70% of shoppers leaving without purchasing.

Introduction:

You’ve probably seen the statistics: over 70% of online shoppers abandon their carts and never come back to complete the purchase. This means there is a loss of over 700 billion dollars a year. But what if there was a way to turn these visitors into customers using smart personalized mobile app dragging triggers? The secret is not only in discounts, but in a business fully automated losing customers engagement strategy. The best part is that you can set this up without having to hire a developer to implement difficult coding. With the right no-code platform you can access these opportunistic conversions with no effort.

The Hidden Cost of Shopify Cart Abandonment – Why It’s Important

Every eCommerce store is affected by this, almost 3 out of 4 visitors will leave without making a purchase (Statista, 2023). With this loss of sales, there will be a loss of revenue, and a loss of ad spent to new visitors which will lead to a loss in return on ad spend (ROAS). When using traditional methods such as email reminders, it’s helpful but there is not enough of a personalized engagement to motivate the consumer to complete their purchase. Reality is, email reminders are too late. Most reminders come once the customer engagement has ended, and that is when a large portion of the abandonment occurs.

How about estimated lost revenue? For a modest store on Shopify, losing 20% of potential sales from abandoned carts amounts to a loss of $1k/week or more than $4k/month in lost sales potential. The solution, of course, includes timely reminders that engage customers. Figure out how to engage lost sales customers on your mobile app.

Shopify: App Notifications Boost Lost Revenue Engagement

Mobile App Notifications enable more direct and personal communication than email or other push notifications. Emails and push notifications operate on a more “1 to many” level, whereas mobile app notifications communicate with just 1 individual.

Shopify’s 2023 Ecommerce Report indicates that targeted push notifications lead to more than 30% of previously lost revenue to be retrieved. 90% of sent notifications are opened vs just a 20% email open rate (Localytics 2023). Lost customers feel more valued and this added trust increases the likelihood of lost sales being converted.

The Psychology Behind Trigger Success

People react to urgency, personalization, and timing. When apps send an encouraging message like, “Hey, your favorite sneakers are still waiting! Complete your purchase today to enjoy free shipping.,” they leverage FOMO. Using personalization, like names and custom images, double the engagement (Marketing Land, 2024).

Bottom line: At the right moment, personalized integration differentiates your brand from other competitors in the industry.

Cart Abandonment Reminder Strategies

Real-time reminders: Immediately notify customers when they abandon their carts (Push Notifications)

Time-sensitive discounts: “Complete your order in the next 30 minutes to get 10% off” (Time-Limited Offers)

Free shipping discounts: Cart notifications are sent when shipping becomes free, or when discounts are applied (Price Drop Alerts)

Browsing history: Complementary or similar items get recommended to customers (Product Recommendations)

Loyalty discounts: 15% discounts get sent out as “valued customer” offers (Exclusive Deals)

These reminders primarily keep the customer engaged but also urge and encourage them to complete their order.

Setting Up Triggers Seamlessly, Without Any Coding

Complex sequences and streamers used to take hours/days to set up, or even the hiring of external agencies. This is not the case with Twinr, as a no-code app builder that allows Shopify brands to set up hot-click triggers.

To do that is simple:

Link your Shopify Store with Twinr’s inbuilt Connector

Visually create and customize your push reminder sequences, discounts, and product recommendations without writing a single line of code.

Set your triggers by time (15 min after abandonment) or by user actions (e.g. product page visits).

• Test & Optimize: Analyze the data and adjust your message to maximize engagement.

Pro Tip: Every message sent through Twinr feels personalized because of our real-time personalization engine. This greatly increases the power of persuasion.

Success Story: How One Shopify Merchant Broke the Barrier of 50% Cart Abandonment

After LuxeLuxe, a boutique fashion brand, incorporated Twinr to instantly send personalized push notifications, they witnessed a 25% increase in recovered carts and an additional 20% increase in revenue. This success can be traced to the context of the promotions and adherence to time, making customers feel appreciated and special.

How Email Over Reliance Is Detrimental

Automated email recovery is the common industry standard. However, the email recovery system has serious deficiencies and limitations: holds up the transaction recovery process, delayed emails, and the emails ultimately are opened and acted upon far less than a push notification.

Localytics states that proper promotional timing of push notifications can increase cart recovery by as much as 30%. When combined with personalized triggered events, your mobile app becomes a powerful tool in converting customers.

Twinr — Your No-Code Solution for Powerful Trigger Campaigns

Deploying personalized triggers just got a lot easier. No developer is needed. With Twinr’s drag-and-drop editor, you can build multi-step sequences, insert dynamic product info, and target customers on Android and iOS.

• Automated Sequencing: No coding required to send a series of reminders: initial nudge, second-offer discount, last call to action, and final reminder.
• Dynamic Content: For increased relevance, insert customer-specific and product-specific data.
• Seamless Integration: Automate triggers, and access engagement data from within Twinr, and fully sync to your Shopify account.

This means your brand can execute advanced campaigns focusing on recovering lost carts, a service previously limited to the use of enterprise-level tools.

Values to Consider to Maximize ROI for Trigger Sequences

• Start Small: Simple abandoned cart push notification to begin with.
• Personalize Everything: To build the user’s trust, product images, customer name, and details of the cart can be used.
• Add Urgency: To speed up the decision-making goals, countdowns or limited-time offers can be used.
• Test & Iterate: Test different messages and timings to see which one your audience responds to the best.
• Follow Up: Lead nurturing through reminders, after 15 minutes offers, product suggestions after 24 hours, and special offers can be used by combining triggers.

The Future Is Bright \ The Power of No-Code Triggers to Build Loyalty

Deploying multi-layered personalized push notifications and triggers is no longer the privilege of the tech behemoths. Twinr is the perfect example of how the smaller and medium sized players in the Shopify ecosystem can build perfect re-engagement funnels increasing conversions and revenue while improving customer lifetime value. The leading players have achieved lower cart abandonment, greater customer happiness, and overall satisfaction rates, while leading other out to the market.

Ready to Turn Your Lost to Sky Revenue into Something Tangible?

Don.t let the revenue that is easily converted and customized using Twinr.s no-code platform float into thin air. Build sophisticated trigger campaigns in a matter of minutes, and no coding. Boost Your Shopify Sales With Personalized Mobile Triggers. Start your free trial today.

FAQs:

Q1: Do I need any technical skills to set up multiple triggers?

A: Not at all. With Twinr’s easy drag-and-drop trigger builder, you can create multiple personalized triggers, such as cart and offer reminders and product suggestions, all at no-code levels.

Q2: When should I expect to see results?

A: You should see results as soon as the trigger goes live. On Twinr’s analytics dashboard, you can view results in real-time. Recovery rates should improve within a few days, and merchants report consistent performance increases over time.

Q3: Do triggers function on all mobile devices?

A: Yes. With Twinr, you can set reminders each user whether they use Android or iOS devices.

Q4: How effective is personalization for recovery triggers?

A: Personalization is really effective. Use of a customer’s name, previous product images, and any previous behavior is a message that is personalized and helps double the engagement rates over generic messaging.

Q5: How can I measure the success of my trigger campaigns?

A: You can check Twinr’s analytics dashboard. It shows real-time rates for opens, clicks, and recoveries, so you can optimize your triggers to get the results you want.