32+ Ecommerce Mobile App Statistics

Ecommerce mobile app statistics show a clear pattern: brands with apps outperform those relying only on mobile websites.

Are you leaving millions on the table?

The truth is that eCommerce mobile apps represent the ‘hidden powerhouse’ that fuels monstrous success for leading brands. But countless stores still use mobile websites, missing out on the game-changing impact a mobile app can bring. The fact of the matter is if you’re not taking the mobile app plunge, you’re losing out to competitors who enjoy greater customer loyalty, improved conversions, and increased lifetime value.

In this article, we plan to share 32+ shocking statistics about eCommerce mobile apps and the potential impact on your growth. We will explain how platforms like Twinr can help you leverage this potential quickly and for a small investment. The future of success in eCommerce is here and we are ready to help you turn this data into profits. Rapid Growth of E-commerce Mobile Apps: An Analysis of Recent Trends

Mobile commerce is king, with 50 percent of total online sales happening over smartphones

Mobile commerce is on track to take over 50 percent of total global online revenue (Statista, 2023). The rapid growth of mobile commerce is leading to more sales, year over year. This trend isn’t about to slow down, and relying on just a mobile responsive version of your site to capture sales is a losing strategy. Barclays even predicts mobile sales grow at 20 percent yearly. Brands that have failed to build a mobile commerce app are losing billions.

Developing an app results in increased customer retention and engagement

Mobile apps and mobile websites are incomparable in terms of customer engagement and retention (I.e. repeat purchases). On average, repeat purchases for e-commerce apps are 2-3 times higher than for mobile sites, and 30-40 percent more repeat purchases are driven by in-app loyalty programs than by comparable loyalty programs offered via mobile websites (MarketWatch, 2023). A well-designed app creates brand loyalty and will result in customers choosing 🔑 your brand over competitors.### Why eCommerce Apps Have Become Indispensable

Benefit from increased and faster conversions

According to the latest Tapcart data, app users convert 4 times faster than mobile website users. Checkout conversion can reach 20-25% when it is seamless and app-based, compared to a mere 5-10% on the mobile website. Even a small increase in conversion has a massive impact on revenue, especially when your app is used during high-traffic sales.

Improved Average Order Value through Personalization

Mobile app marketing and analytics combine to create powerful and real-time recommendations and discounts based on proven buyer behavior. According to McKinsey, companies can see their Average Order Value (AOV) increase up to 30% from personalization. It all comes down to understanding buyer behavior.

Apps develop customer loyalty and lifetime value for the business

Salesforce reports that app customers are 60% more likely to return. This loyalty comes from apps that contain built-in customer loyalty programs, and can increase customer retention as much as 70%.

Over 32 E-Commerce Mobile App Stats That Confirm the Opportunity

More stats to add to your list:

• 2023 Statista reports that 45% of online sales are made through mobile sales and that number is growing.
• Mobile web visitors have shorter session times, and as a result, mobile app users have longer sessions according to Localytics.
• Tapcart reported that shops with dedicated apps have 20-25% higher conversion rates.
• App Annie found that the majority, or over 90% of consumers, app shoppers, enjoy the app experience for the speed and personalization.
• Poor app experience is the cause of 52% of abandoned carts according to Baymard.
• Retailers with push notifications experience 60% Business of Apps higher conversions.
• Leanplum found that apps that can be opened via SMS or push have sales that are 50% higher during a campaign.
• 70% of loyalty program members prefer an app to access their rewards (Twilio).
• 60% of sales come from ecommerce mobile devices and the majority of brands do not have an app (Shopify).
• Localytics found the mobile web session durations reported were 3x longer than those reported for app sessions.
• Microsoft reported over 60% of consumers stated a positive app experience increased their loyalty (Salesforce).- Over the past three years, ecommerce app use has grown 13% annually (App Annie).
• When optimized, Native apps can receive up to 4.8/5 stars on app stores—surpassing mobile web user satisfaction ratings (Capterra).
• Statista reports 92% of mobile shoppers prefer apps for quick purchasing decisions.
• Post app adoption, many brands experience double-digit percentage increases in repeat sales.
• Adobe found 60% of users report brand discovery through dedicated apps rather than web searches.
• More than half (55%) of brands report a payback period of fewer than 6 months after launching an ecommerce dedicated app (McKinsey).
• Over 60,000 new ecommerce apps launched annually (App Annie).
• Dozens of other stats show that not launching ecommerce mobile apps will be a big opportunity loss in 2024.

These Stats Show Where the Potential Lies

Many of these stats show the importance of opening an mobile app for your ecommerce store. With Twinr, you can effortlessly, in a low-cost, no-code manner, and in a very short period of time, convert your existing store website to a native app. With Twinr, you can effortlessly, in a low-cost, no-code manner, and in a very short period of time, convert your existing store website to a native app.

It’s not hard to picture these advantages:

• In just days, not months, you can improve your conversion rates.
• You can create a loyal customer base that will encourage repeat purchases. Those customers will spend 30% more than previous customers.
• You will be able to take your competitors’ market share by developing a powerful app without spending a lot of money on development.

CTA: Let’s Talk About Mobile Apps!

Sign up for a free trial with Twinr, and see how we can help you turn these statistics into a stream of revenue!

FAQs:

What makes mobile ecommerce apps better than mobile ecommerce websites?

Mobile ecommerce apps provide a better user experience as they load faster than websites, provide personalized experiences to users, and can use push notification to re-engage users who may have dropped off in the buying process, are looking to increase their return goals.

Do I have to be a programmer to build a mobile e-commerce app?

No! You can use apps like Twinr to build a native app from your website, and it will take you no time to do this.

What is the average cost for a custom mobile e-commerce app?

On average, custom apps are built for 50k +. With Twinr, you can build an app in under 5 days and for under 500.

How do app sales notifications increase sales?

Notifications can be used to promote in-the-moment sales, thereby arousing consumer interest. Notifications are able to target users to draw attention to a shopping cart they have abandoned, sales, and new inventory. Notifications can increase sales as much as 60%.

I already have a website, so do I really need an app?

Even though you have a website, an app is integral to your business. An app will allow for better user engagement, personalized experiences, and customer loyalty – all of which lead to better business growth.