3 growth loops every eCommerce app should implement

eCommerce growth loops are the hidden engine behind the most successful shopping apps. Launching an app is just the first step. Without retention and automation, most apps stall.

Introduction:

Launching an appealing app is one of the first steps of an eCommerce business, but as the industry becomes more competitive, more steps are needed. Growth loops, cycles that create self-sustaining buying patterns, are essential for long term revenue profits. Loops of this nature are needed to sustain growth, as you will hit an income plateau without them. Want to achieve the same outcome with your app? Keep reading.

Most eCommerce brands concentrate on the acquisition of new customers. True growth, however, comes from your existing customers. Bringing customers back to your store is the key to repeat purchases.

The focus of most ad strategies is on traffic acquisition. This is not unreasonable, as it is essential to any new business venture. However, a McKinsey study suggested that as little as a 5% increase in return customer retention can increase your profits by 25% to 95%. When you develop your existing customers into loyal customers, you create a renewable source of income. Strategic growth loops are what the most successful eCommerce apps, like those on Shopify, have found to be crucial.

What are Growth Loops?

User initiated actions like reviews, sharing and repeat purchases, are what a growth loop is. This is a self-sustained cycle that require no outside marketing.

They leverage natural customer activities—feedback, engagement, and referrals—to increase your revenue profitably.

Growth Loops Are the Spice of Life for eCommerce Apps

Old school marketing just pushes new users to the top of the funnel, wasting time and resources, and losing revenue. The top brands develop *self-producing loops*—*growth loops*—that compound their customer base from the users they already have. These loops utilize customer behavior and feedback to in app engagement all to continuously bring users back to the app, share their love for the app, and promote the app for free.

Apps like Shopify and WooCommerce have store owners that actively engange in and promote these loops and have higher Session Frequency, Better Retention, and increased CLV- Customer Lifetime Value. These metrics were identif,ed by McKinsey as core to growth.

In other words, the ultimate goal is a self perpetuating system of growth.

The 3 Key GrowthCycles Your eCommerce App Must Master

1 The Feedback Loop: Turning Customer Feedback Into Growth*

What is it:

A feedback loop captures customer preferences, ratings, usage data, and reviews. This information is then incorporated into the product improvements and marketing messages. Making your app *smarter* and *more personalized*.

Why it matters.

Retention is boosted and churn is reduced for brands like Shopify and marketers that ask for reviews after each purchase and then use that feedback for personalization.

A loyalty app that seeks feedback after every visit both improves service levels and encourages user advocacy, creating a loop of social proof that brings in new customers.

How to enable it:

• Use in-app surveys or review requests after every purchase (like with Twinr’s no-code review collection tools).
• Make sure you display reviews and ratings in your app, on your website, and in ads.
• Use point-in-time analytics to discover your best sellers or pain points, and adjust your offer.

Twinr tip: Encourage feedback and advocacy from customers by using drag-and-drop survey builders to trigger review requests after key actions.

2. The Engagement Loop – Building habits and brand loyalty

What it is:
Engagement loops sustain user involvement via tailored content, push notifications, and special offers. They’re meant to convert casual visitors into repeat customers, and they rely on creating habits – like checking the app every day to access new deals.

Why it matters:
Engaged customers are 3x more valuable, and apps with personalized push notifications see higher engagement. Brands using in-app rewards from Shopify and WooCommerce convert hesitant visitors more effectively.

How to enable it:

• Group users by behavior and customize in-app messaging for each group.

Online merchants can provide discounts or other promotions to customers that frequently shop from them. This can lead to customers getting in the habit of making purchases from the businesses app or website on a regular.

Increased user engagement can be secured through rewarding customers that take actions like reviewing a product, referring the business to other customers, and sharing a purchase or promotion on social media.

Twinr insight: Setting up automated campaigns thanking customers for their continuous business, such as “Thanks for your 3rd purchase! Here’s a promo code for 10% off your next order,” is a great way to sustain gradual buying and increase loyalty.

3. The Retention Loop — Creating Referrals & Repeated Purchases

What it is:

This cycle expands on your customer loyalty by getting them to buy more and refer new customers. This is accomplished by combining social engagement, loyalty campaigns, and the retention cycle. Your customers effectively become a self renewing source of revenue.

Why it matters:

McKinsey found that a business can increase revenue by 25% to 90% by simply increasing customer retention by 10%. This is the reason that large companies like Starbucks and Amazon have created systems for referral promotions and customer loyalty.

How to activate it:

• Set up sharing made easy for referrals with social link generation.
• Give reminders to customers when their orders expire or are due to be restocked.
• Provide customized discounts to customers that have purchased a product previously, especially if it is a high turnover item.

Twinr’s role: Set up systems for customer loyalty, engagement on social media, and retention campaign reminders with no-code methods.

Services like Twinr make these loops simple to implement and scale.

How Interconnected Loops Work for Exponential Growth

When feedback improves your product; engagement keeps users active; and retention encourages users to come back and refer others — those loops mutually reinforce themselves into a strong growth network.

To illustrate:

• An eCommerce app integrates a feedback-eliciting review prompt that boosts social proof.
• Then feedback is used to customize engagement offers via push notifications.
• Loyal customers (retention) share their referral codes, bringing in new users who generate feedback and engagement.

Think of a Shopify store app leveraging no-code automation to capture reviews, send daily deal push notifications, and incentivize sharing. Each loop self-perpetuates.

Pro tip: Twinr helps you build, measure, and adjust loops like these at scale, without needing a dev team.

Powering Growth Loops with No-Code Tools

Embedding these loops into your app used to require expensive dev teams, but not anymore. No-code platforms like Twinr let you set up feedback surveys, disengagement push campaigns, and retention loyalty programs, all with a simple drag and drop interface.

Real-world example:

A no-code app was launched with Twinr by a small fashion brand.

They designed a custom review reminder, crafted a targeted referral and push notification system, resulting in a 40% increase in repeat purchases in under three months.

Why Use Twinr?

• Custom no-code drag-and-drop automatic engagement journeys.
• Seamless syncing with payment processors and social review and media platforms.
• Live data tracking so you can enhance and streamline growth cycles.

In Conclusion:

No-code solutions allow anyone to foster growth. Pulse feedback, engagement, and retention. Quickly iterate. Amplify. Achieve consistent and sustainable revenue growth.

 

Conclusion: Start Your Growth Feedback Loops Now.

Your eCommerce app has infinite growth potential. However, this potential can only be realized if you embed the right feedback, engagement, and retention loops. These cycles convert one-time buyers into loyal customers. Additionally, they lower customer churn and grow your customer base exponentially.

Do you want to tap these cycles? Get epic growth by using a next-generation, no-code platform like Twinr, then drag, drop, and automate. Growth cycles help you turn every customer into a loyal champion.

Start building these growth loops now. The best brands will learn these growth cycles by 2025, ready to take over their industry.

Common Questions

1. Define growth loops. Why is a focus on growth loops important for eCommerce apps?

Self-sustaining cycles that become cheaper to market because customers take on the promotional activities of the business are growth loops. They provide a business with scalable and viral funnels for revenue.

2. How can I start building growth loops if I’m not technically skilled?

With systems like Twinr, you can drag and drop elements to create your feedback and retention loops without the need for coding.

3. How do feedback loops help my eCommerce app grow?

Your customers will provide feedback to help you improve the offerings you have within your app. Feedback also builds social proof to create a positive feedback cycle, and this attracts new buyers while removing friction for existing ones.

4. What is the impact of engagement on growth?

Engagement methods such as tailored promotion strategies and mobile alerts help keep site visitors engaged and viewed regularly, thereby enhancing the consumer value for the long term.

5. Why do retention loops create sustained growth?

Customers are incentivized for their loyalty and referrals to make more purchases and promote the application, leading to further organic growth of the consumer base.