Do app-exclusive offers increase conversion? A breakdown for Shopify brands

Shopify app-exclusive offers are one of the most underutilized but powerful strategies to drive conversions, increase loyalty, and boost sales.

Introduction

Is your Shopify store losing revenue because you don’t utilize mobile app exclusive promotions? App-only offers are conversion rate boosters. However, many Shopify merchants have yet to implement this strategy. If the goal is to drive repeat sales, increase average order value, and improve retention, integrating the mobile app with these offers is the most effective strategy.

According to McKinsey & Co., personalized and app marketing have a potential to increase the frequency of sales by almost 40%. For most Shopify stores, the introduction of app only discounts creates a engaged customer base.

The truth is, most of your competitors probably have these exclusive offers. So, are you ready to join the circle? With the no-code tools from Twinr, you can convert your Shopify store into a mobile app in no time. App discounts can be pushed to your customers and create a sense urgency, personalization and exclusivity that will convert customers.

We’ll take a closer look at seven specific strategies that benefit from what we help you customize at Twinr to the differentiated value offers for brands, for all the differentiated value offers available to brands in hypercompetitive eCommerce.

Why Do App-Only Offers Significantly Increase Shopify Conversion Rates?

The Psychology of Exclusivity:

When a deal can ONLY be attained from the app, it becomes something customers view as a trophy to be claimed, and therefore opens up the app more frequently and quickly to capture the deal.

Frictions Are Lower, Conversions Are Higher:

Mobile browsers are significantly slower and clunkier than the more optimized touch interfaces available in the “native” apps”.

Data Speaks:

If every item in an offer is consistently personalized for the user, they will spend three times more than users on the mobile web, per Statista.

7 Effective Ways to Boost Conversions with App-Specific Sales Offers

1. Scarcity through Time-Limited App Sales Offers

Engage customers with time-sensitive flash sales, and advertise discounts only available through the app. Incorporate countdowns. Tap into customers’ fear of missing out, as it will trigger impulse spending.

2. App Users Exclusively Get VIP & Loyalty Rewards

Show appreciation to your loyal customers through the app by offering them special discounts and early sales access. For example, “VIP app users get 20% off, and it’s only valid this weekend!”

3. Subscribers Get Early Access to Exclusive Offers

Treat app users to early access to exclusive limited time offers and new product integrations. This sense of insider status builds loyalty and increases the likelihood of them returning to the app to check out new sales.

4. Offers Designed to Re-Engage Customers with the App

Data-based discounts tied to customer behaviors, especially for app users, will drive visits. For example, discounts “10% off your favorites” or free shipping. If customers abandon the app, consider offering them discounts to motivate completion.

5. VIP Exclusively App Users Get Bundle Deals

VIP users should get exclusive and limited stock bundles. This unique offer will motivate customers to download the app and interact with it regularly. For example, bundle several products for a lower total price only available in the app.

6. Gamification & App-Only Rewards.

Add game elements to your app such as virtual stamp cards or reward points. These features can increase retention and repeat purchases. Customers can earn points for orders, referrals, and reviews.

7.Push Notifications with Time-Limited Offers.

When your app users receive targeted notifications with special offers, they create a spike in traffic to your site. These notifications have a click-through rate much higher than email and can account for 15-20% of total site traffic.

The Steps To Implementing App-Exclusive Offers On Your Shopify Store:

Step 1: Use Twinr to create your custom Shopify app. It is fast, takes only a few days to publish, and does not require coding to connect to your store.

Step 2: Develop enticing, limited-time offers specific to your target customers—flash sales, limited access discounts, and time superbolic offers.

Step 3: Set up in-app notifications and messaging directly from your app platform so you can notify customers about limited-time offers.

Step 4: Send email, social media, and website app promotion. Use “Download our app to get exclusive offers!” to increase your app promotion effectiveness.

Step 5: Twinr offers integrated analytics to simplify your deal performance tracking. Use customer feedback, deal performance, and redemption rates to adapt your offers.

Step 6: Use deal offers, messaging, and timing to determine the best deals by setting up A/B tests to see the most improvement in optimization.

The Cost of Ignoring App-Exclusive Deals for Your Shopify Store

Increased App User Spending: Median.co supports app-exclusive deals by reporting app users to spend over 3x the amount than those users shopping from a mobile website.

Retention Boost: Offer customers incentives to return by giving app-only discounts. Shopify reported a 15-20% improvement in customer retention from brands giving VIP exclusive offers within 6 months.

Data Collection and App Personalization: When customers spend money in an application, that activity generates significant data. This enables more accurate digital marketing in revenue-driving capacity.

App-Driven Market Dominance: Gymshark, Glossier, and others are using apps to provide exclusive offers. Differentiate yourself in the market and cultivate a loyal following.

Don’t Overlook Last Minute Suggestions for App-Only Offers Impact Enhancement

• Restrict Offers: Exclusive offers for the app are only given for special promotions or to VIP customers to maximize perceived value.
• Clear Messaging: App users are given special offers communicated through promotional banners and onboarding screens.
• Strategic Timing: Personal offers should be data driven based on events such as seasonal sales, abandoned carts, or customer birthdays.
• Optimize and Fine Tune: Monitor the redemption rate and repeat purchase rate and fine tune the offers to maximize return on investment.

Conclusion: Supercharge Your Shopify Store’s Revenue Generating Ability with App Only Offers

The primary approach to increasing Shopify conversions is to provide a personalized and effortless shopping experience. Deals that are exclusive to the app are a way to achieve that. Utilizing Twinr no-code platforms to design your store as a native app is cost-effective, straightforward, and offers rapid completion.

Willing to grow your sales?

Download Twinr today to convert your Shopify store into a mobile app, create app-only offers, and increase your profits.

F&Q:

Q1. Is it true that offers that are exclusive to the app increase the conversion rate and sales from Shopify?

Yes, it is true. It has been found that exclusive app offers increase conversion from 20 to 40%, and that is with the added personalization and push notifications (source: McKinsey, Statista).

Q2. How do I advertise my app-exclusive offers?

Post the app-exclusive offer and its benefits to downloading the app on your website, social media, and emails. Then, send out push notifications and display in-app banners to your customers.

Q3. What app-exclusive offers are the most effective?

The most effective app-exclusive offers are limited time discounts, early access for VIP customers, and personalized coupons with gifts.

Q4. How do I avoid annoying customers with too many app-exclusive offers?

Avoid offering deals too frequently. Special offers for VIP loyalty club customers and limited offer campaigns are most effective for encouraging anticipation and excitement.

Q5. How soon will I have my Shopify App with Twinr?

It will take less than a week for Twinr to convert your Shopify store to a fully functioning native app, no coding required!